Rohto Pharmaceutical Co., Ltd.
Don’t miss the look of Kanna Hashimoto’s surprised and impressed expression on her skin’s long-awaited moisture! “Hada Labo Gokujun Premium Series” new TV commercial will be aired nationwide from September 18th
Making-of interview | What is “moisture” that is essential to Mr. Hashimoto’s daily life?
Rohto Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Masashi Sugimoto) has announced a new TV commercial Hada Labo Gokuwaki featuring Kanna Hashimoto, an active actor, as the CM character, in conjunction with the renewal of the “Hada Labo Gokujun Premium Series.” Jun Premium “The long-awaited new moisture for your skin” edition will begin broadcasting nationwide from September 18, 2023 (Monday).
■“Hada Labo Gokujun Premium” brand site:
[Image 1: https://prtimes.jp/i/44879/281/resize/d44879-281-c3a1329fe1d2fe3314e6-0.jpg&s3=44879-281-48bf7da4d844e63ede196df95f37e2f8-3543×1772.jpg] Hada Labo, founded by Rohto Pharmaceutical in 2004, pursues healthy bare skin and continues to focus on moisturizing the skin. The newly renewed “Hada Labo Gokujyun Premium Series” (lotion, emulsion, cream) now contains “Hyalo Repair (R)” (a moisturizing ingredient) that fills the skin with moisture and protects important moisture with its barrier function. Contains 8 types of hyaluronic acid (moisturizing ingredient), the most in the brand’s history, to deliver the ultimate in supple skin.
This new TV commercial, with the theme of “euphoria,” features Kanna Hashimoto filming herself using “Hada Labo Gokujun Premium Series” for the first time, and focuses on Hashimoto’s surprised and moved expression and her real comments. Masu.
In addition, in the making-of interview that will be released at the same time, we receive comments that give a glimpse of Hashimoto’s daily life, such as “Moisture is essential in daily life,” “Recent events that have boosted my power,” and “What has moved me recently.” Please take a look at it along with the new TV commercial. ◆TVCM overview
The new TV commercial, with the theme of “euphoria”, features Kanna Hashimoto filming herself using “Hada Labo Gokujun Premium Series” for the first time in a golden space with the product color, and focuses on her realistic reactions. I am. Hashimoto’s expression of happiness, such as the surprised and moved expression the moment she dispenses the lotion into the palm of her hand, applies it to her skin, and lets it blend into the skin, as well as the expression of being enchanted and satisfied with the moisture and texture of her skin, has become an impressive commercial. Ta.
●Title: Hada Labo Gokujun Premium “The long-awaited new moisture for your skin” edition
[Image 2: https://prtimes.jp/i/44879/281/resize/d44879-281-8046d4d079c1ce642bf2-2.png&s3=44879-281-069d67292d099b152480084f7239b066-2010×566.png ]
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=MibmOZ8OdQs] ・Broadcast start/region: Monday, September 18, 2023/nationwide ・Cast: Kanna Hashimoto
・Photography period: July 2023, Tokyo studio
Mr. Hashimoto commented on this new TV commercial shoot, saying, “We shot something like luxury, premium, and the beauty while also researching the angles.” Although the composition is simple, the shooting was a combination of careful and delicate expressions by Mr. Hashimoto and the director, in order to convey the surprise and excitement of using Hada Labo Gokujun Premium Series for the first time. I’m really looking forward to it.” The commercial was created with so much attention to detail.
In addition, in the interview, we were able to get a glimpse of Mr. Hashimoto’s daily life, such as “Moisture is essential in daily life,” “Recent events that have made me more powerful,” and “What has moved me recently.”
Making interview URL: https://youtu.be/qqPIniYSFlI
[Image 3: https://prtimes.jp/i/44879/281/resize/d44879-281-a8758bb3776b4c22d59d-3.png&s3=44879-281-8c80eb9f8743529cbc1a2c2c3fe16620-2010×567.png ]
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=qqPIniYSFlI] ◆Interview with Mr. Hashimoto (partial excerpt)
Q. How was filming the new commercial for Hada Labo Gokujun Premium? It’s been a while since I shot a commercial like this, and it was really fun. This time, the packaging has a new sense of luxury, and I was researching angles and other aspects to create a premium atmosphere, a moist feel, and something similar to The Beauty, so I’m really looking forward to seeing how it comes together. .
Q. The theme of the new commercial is “long-awaited skin moisture.” What kind of moisture is essential in daily life?
When it comes to hydration, I have dry skin, so I think it’s important to keep my skin hydrated. I like saunas, but they tend to be quite drying, so I think it’s important to stay hydrated and hydrated. I always feel that I need to maintain the moisture that Rohto’s products deserve.
In terms of my mental well-being, I live with my dogs (Pino and Noah), and I don’t get too worried or tired, but when I see the expressions on the dogs’ faces, everything just goes away. She is a healing presence, so I feel like “I need you in my life.” I feel that this is connected to moisture.
Q. Hada Labo Gokujun Premium has been enhanced with 8 hyaluronic acids. What has happened recently that made you power up?
I’ve always wanted a light (projector) that projects into my room. I’d like to have something in my bedroom that I can project onto the wall and watch videos and movies on. I just introduced it about a week or two ago, and I think it has improved its power. Perfect for the best home life! I feel every day that I really made the right decision to install it. I feel hydrated in terms of moisture, and I feel like my life has become more powerful.
Q. The commercial features Mr. Hashimoto impressed by the
“long-awaited moisture for your skin.” What has impressed you recently?
Lately, I’ve been filming a drama, and all I can remember is the memories from filming. With dramas, you can directly feel the impressions of the people who watch them every week. I try to see what my fans think on SNS, etc., and it gives me energy for the week, and I’m really happy to have people who say that it gives me purpose in life. On the contrary, I am receiving power.
Everyone says loving things to me, so I’m really touched every time I see comments like that.
Q. Message to everyone watching the new commercial
I think the new commercial shows me being moved by the new moisture. I hope everyone will use Gokujun Premium and feel hydrated both in mind and body. Please enjoy the commercial.
◆Kanna Hashimoto profile
[Image 4: https://prtimes.jp/i/44879/281/resize/d44879-281-3b5cecce1726d9bc6be1-1.jpg&s3=44879-281-f501fedd3d79dbf24db4693a33290431-133×197.jpg] Born in 1999.
In 2011, she made her film debut in the film “Kiseki” directed and written by Hirokazu Kore-eda.
In addition to appearing in commercials for many major companies, he is also active in a wide range of TV and variety shows.
He starred for the first time in Kadokawa Pictures’ 40th anniversary film “Sailor Suit and Machine Gun – Graduation”, which was released in March 2016, and won the “New Actor Award” at the 40th Japan Academy Awards. He made his solo debut with “Sailor Suit and Machine Gun”, which is also the theme song for the movie.
In 2022, she will play the lead role of Chihiro in the Tokyo Imperial Theater stage production of “Spirited Away.”
He will be the host of the “73rd NHK Kohaku Uta Gassen” broadcast on December 31, 2022.
More details about this release:
Rohto Pharmaceutical Co., Ltd.