[Report] TikTok: Monetization through mobile games
The full report can be downloaded for free
TikTok’s engagement in the mobile gaming community is strong. In addition to increasing revenue, TikTok’s appeal to gamers makes it an attractive platform for advertisers targeting this demographic. By combining entertainment, engagement, and revenue generation, TikTok is able to be at the forefront of digital evolution.
TikTok’s engagement with mobile gamers is very strong, as shown by its ability to capture the hearts of mobile gamers.
Not only from a revenue perspective, but also by capturing the hearts and minds of gamers, TikTok has become an attractive platform for advertisers targeting mobile gamers.
Its general popularity and popularity among mobile gamers has allowed TikTok to be at the forefront of the convergence of entertainment, engagement, and revenue generation.
Recent developments have been particularly impressive, with TikTok capturing the attention of people around the world, from its emergence as a short video content platform to its innovative forays into new areas of revenue generation. Of particular interest is strategic participation in the game world, reshaping monetization methods and diversifying game functionality.
Like its recent release in the UK, TikTok is testing free mini-games and offering them in different countries. In 2022, the number of video views of game content will exceed 3 trillion, solidifying our identity as a game content hub. Additionally, we are holding a “30-day #GamingonTikTok” campaign around the world, offering live streaming, industry showcases, CapCut game templates, and more.
TikTok’s efforts are not limited to events. Activities such as the “TikTok made me play it” event target game developers and expand TikTok’s role as a game discovery platform. We are also strengthening our presence in the gaming world through collaborations such as our partnership with Niantic on Peridot.
With this evolution, TikTok has not only diversified its revenue but also pioneered the convergence of entertainment, engagement, and monetization in the digital environment.
A recent study by Sensor Tower revealed that there is a strong connection between TikTok and mobile gamers, with gamers spending a significant amount of time on TikTok.
Sensor Tower data shows that users of 17 of the top 20 mobile games are also likely to use TikTok. This fact underlines TikTok’s appeal to the gaming community and shows that it has interesting potential.
[Image 1: https://prtimes.jp/i/100064/40/resize/d100064-40-c3de928cf51f3bc4ee5f-1.png&s3=100064-40-e5e416798233f55fd84064bb4bd6a520-1284×1030.png ]
Note: The percentages above indicate the likelihood that each app’s users will use TikTok, and do not indicate the user share on TikTok. The impact of mobile gamers’ high engagement on TikTok extends beyond revenue. TikTok’s growing popularity among gamers not only creates new revenue avenues, but also positions it as an attractive medium for digital advertisers.
Marketers looking to reach gamers can leverage the power of Sensor Tower’s intelligence platform to find a treasure trove within TikTok’s active user base. With access to data on TikTok’s ad spend,
impressions, and user acquisition, marketers can make informed decisions and align their advertising strategies with an ever-evolving environment that blends entertainment, social interaction, and gaming. You can stand it up.
Ultimately, strategically engaging the gaming community is a pivotal milestone in TikTok’s evolution. Gain a deeper understanding of the symbiotic relationship between TikTok and the gaming community by exploring data-driven insights like those provided by Sensor Tower’s app overlap analysis. Leveraging knowledge of engagement rates and gamer behavior will not only enable the social media giant to sustain growth, but also help bridge the gap between entertainment,
engagement, and revenue generation in an ever-changing digital world. We will be a pioneer in the platform that can be used.
If you’re interested in learning how TikTok’s strategic gaming engagement can enhance your advertising strategy, schedule a personalized demo with us. Gain a comprehensive understanding of how Sensor Tower’s intelligence platform can provide valuable insights. Further information can be found on our website:
https://sensortower.com/ja/blog/tiktok-mobile-games-monetisation-2023-JP [Free download of full report]