SheepDog Co., Ltd.
19% of men and women in their 20s to 40s said they had joined an online salon. 8% said they are currently members of multiple salons [Survey regarding online salons]
SheepDog Co., Ltd. (Shinagawa-ku, Tokyo) conducted a “survey regarding online salons” in August 2023.
Click here for detailed data on this survey:
Target audience: Men and women aged 20 to 49 nationwide
Number of samples: 300 people
Place of residence: Miyagi prefecture, Tokyo prefecture, Aichi prefecture, Osaka prefecture, Fukuoka prefecture
Research method: Internet research
Survey implementation date: August 29, 2023
Research company: SheepDog Co., Ltd.
[Question: Have you ever joined an online salon? ]
The answer options for the questions are below.
1. I have never been a member 2. I have never been a member, but there is a salon I am interested in and am considering joining 3. I have joined in the past (currently canceled) 4. I am currently a member I have joined a salon 5. I am currently a member of multiple salons
[Image 1: https://prtimes.jp/i/77217/277/resize/d77217-277-693a291fe8561a4414e9-1.png&s3=77217-277-0890719e9ecaff5761ee1acc9efdac91-1024×768.png ]
In a survey of men and women in their 20s to 40s asking, “Have you ever joined an online salon?”, the most common answer was “I have never joined” at 73%.
The next most common answer was “I have never joined a salon, but there is one that interests me and I am considering joining,” and “I am currently a member of multiple salons,” at 8%. 7% said they were “currently a member of one salon,” and 4% said they had “joined in the past (currently canceled),” meaning they had joined an online salon. This accounted for 20% of the total.
[Currently, the percentage of people who have joined multiple salons is highest among people in their 20s, about 5 times that of people in their 30s.]
[Image 2: https://prtimes.jp/i/77217/277/resize/d77217-277-0d8450b015b9c93ba3a3-2.png&s3=77217-277-988b8715d90d65ce9acad119cc65816f-1024×768.png ]
Looking at the percentage of respondents who answered that they are currently members of multiple salons by age group, those in their 20s had the highest rate at 14.71%, followed by those in their 40s at 6.26%, and those in their 30s at 2.94%.
It was found that approximately 15% of people in their 20s are currently members of multiple salons.
When quoting articles, graphs, or data rather than reprinting a release, please be sure to include the link on the right as the source: https://sheepdog.co.jp/press/online-salon-20-40/
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SheepDog Co., Ltd.: https://sheepdog.co.jp/
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SheepDog Co., Ltd.