Sheer Co., Ltd.
-Research Report-How often do you use the skin care products you currently use? 2nd place is “Less than 2 years”
“Beauty Mania” (https://b-sheer.co.jp/biyo-mania/) is a beauty review media centered on the best cosmetics operated by Sheer Co., Ltd. (https://b-sheer.co.jp/) ) conducted a survey of 125 people over the age of 18 who are interested in beauty, asking, “How often do you use the skin care products you currently use?” We will publish the results.
Researcher: Sheer Co., Ltd. “Beauty Mania” Questionnaire content: How often do you use the skin care products you are currently using? Survey method: Internet Survey target: 125 people in their 20s to over 50s interested in beauty Respondent age: 4 people in their teens / 29 people in their 20s / 44 people in their 30s / 34 people in their 40s / 14 people in their 50s and above Survey date: September 17, 2023 *If you wish to quote this survey, please clearly indicate the source and link to “Beauty Mania” (https://b-sheer.co.jp/biyo-mania/). Investigation result
[Image 1: https://prtimes.jp/i/122153/63/resize/d122153-63-3155e1e6d19b3c375703-0.png&s3=122153-63-2cb1bec8c89295ac1fdb6d3b5b1a5b26-1200×780.png ]
As a result of a questionnaire survey asking, “How often do you use the skin care products you currently use?”, the first answer was “more than 3 years (43 people)”, the second place was “less than 2 years (24 people)”, and the second place was “less than 2 years (24 people)”. The ranking is “Less than 1 year (22 people)”.
[Image 2: https://prtimes.jp/i/122153/63/resize/d122153-63-a5842a6d71c0d2c81040-0.png&s3=122153-63-ea6effaacef1ad2b97d77ea3f60cdbfd-1200×780.png ]
The first place winners by age group were as follows: 1st place for teenagers: “Less than 3 months” (25.0%) 1st place for 20s: “Less than 2 years” (27.6%) 1st place for 30s: “More than 3 years” (34.1%) 1st place for 40s: “3 years” “More than 3 years” (47.1%) 1st place for people over 50 “More than 3 years” (35.7%) *Percentage from number of responses by age group
1st place: 3 years or more
・Because you can feel the effects. I’m afraid that if I quit, I’ll suddenly decline. (from 50s)
・Since I have atopic dermatitis, I tried many different products before arriving at the one I’m currently using. I haven’t had any problems so far, so I continue to use it. (40s) – I continue to use this product because it suits my skin concerns and I like it. (40’s) – I have sensitive skin, so I don’t want to change it too much and have a reaction, so I try not to change it too much. Because I’m very satisfied. (20s) – If I like something, I want to keep using it forever. It’s hard to find anything that suits my sensitive skin. (40’s) – I’ve been using skin care products for a long time, so even if I try other products, I know that this one works best in the end (20’s) – There was a time when I had trouble with acne, so I use the makeup I’m currently using. When I used the water, the inflammation was immediately suppressed, so I have loved it and have continued to use it ever since. (Teens) – Even skin with atopic dermatitis can use it without getting irritated and it leaves the skin smooth (20s) – It is a safe product made from plants and food that has not been tested on animals. For. Also, the cost was within our budget. (30s) I use Shiseido’s Aqua Label and Bouncing Care products. This is because it has great moisturizing power, costs less than 2,000 yen, and is a quasi-drug, so it’s extremely cost-effective. (40’s) – It doesn’t have any negative effects on my skin, and it’s not particularly good, but it’s reasonably priced, so I keep coming back. (40s) – I couldn’t find anything that fit me better than what I’m currently using. Even if you use samples and compare, you’ll end up settling on that. (30s) – If I like something, I use it for a long time with peace of mind. I plan on using the same product over and over again until I have skin problems. (30s) – There was a time when I was looking around for a while, but I finally found something that I thought was good, and I’m not good at considering various things, so unless I’m really dissatisfied with the current product. I don’t feel like changing my skin (I’m in my 40s). When I was having trouble with rough skin, I started using a lab-based skin care product for sensitive skin called La Roche-Posay that was recommended to me at the pharmacy. It improved, and it was
cost-effective and lasted for about 7 years, so I’ve been using it for about 7 years. There is. (40s) – I feel that the skin care for sensitive skin suits my skin, so I have been using the same products over and over again for many years (30s) – I have been using the same products for over 10 years. It’s easy to use and the cost performance is good, and although I sometimes use something else, I end up going back to my usual one. (30s)
2nd place: Less than 2 years
・It varies depending on the item. For example, I’ve found my favorite face wash and cream, so I’ve been using them on repeat for over a year. When it comes to lotions and serums, I buy things that interest me at the time. I have yet to come across a product that I can’t live without. (20s) – It prevents dryness, the price is not that high, and it is a manufacturer that does not test on animals. (30s) – My skin tends to fluctuate easily, but ever since I started using my current skin care product, that problem has gone away, so I’ve been using it again and again (20s) – It’s moisturizing, gentle on the skin, safe to use, etc. I like it so much that I’ve been using it on repeat for over a year. (40s)・I saw it on Instagram two years ago. I keep using this lotion because it has a whitening effect and is cheap (I’m in my 40s).It’s easy to continue using because it suits my skin and it’s cheap. Also, the texture is easy to use without conflicting with other items. (40s) – It has good compatibility with my skin, so I bought a refill and use it. I like that it can be used even by sensitive skin. (20s) – The price is not that high and it’s easy to repeat, so I’ve been repeating it ever since I was in high school. The same goes for packs, and ever since I discovered Mediheal, it has been my only choice. (Teen) – My skin has been in good condition since I started using it, so I have no plans to change it. (30s) – I feel that it suits my skin and I don’t have the courage to try something new, (20s) – I have been using it regularly until this period because I can use it without any problems without causing any skin problems. doing. (30s) – I found a product that I feel suits my skin and I want to continue using it. (30s) – It’s easy to buy, and there are refills available. Even if it runs out, I can still get it at a nearby convenience store (I’m in my 40s).It’s natural, but it’s
cost-effective, and it suits my skin type so far, so I plan on using it again and again until it doesn’t suit my skin type anymore. (40s) – The skin care product I use lathers well and I am no longer satisfied with other products, so I am using the same product. (20s) – I used to have trouble with dry and sensitive skin when using lotion, but now I don’t have any problems anymore. It’s a hassle to look for another lotion now, and I don’t need it. (50s and over) – I looked it up on the internet and found out that it has a whitening effect, and when I tried it, I felt it was effective, so I have repeated it about 3 times. (from 50s)
3rd place: Less than 1 year
・It was renewed about a year ago, and I felt like it had improved results, so I bought it to try it out, and my skin has been doing well (I’m in my 40s).・My skin is in good condition, and I haven’t had any rough skin I don’t have any, so I think it suits my skin. (30s) – I change products whenever I see one that interests me, so I don’t use one product for too long. (30s) – I was interested because someone I follow on Instagram recommended it, and it’s been less than a year. (30s) – I keep coming back because I feel like it suits my skin and it’s cheap and cost-effective for the quantity. (40s) – I guess it suits my skin, and it’s stable so I can use it with confidence. I’m worried about changing to something else. (40’s) – A year ago, a friend told me about this and I decided to change my cosmetics. I use Natura Glace, but it doesn’t require any cleansing and can be removed just by washing your face, so it’s gentle on your skin. (50s and up) – The price is low and the quantity is large, so it’s good value for money. I haven’t had any skin problems (I’m in my 20s) and since I’ve been using this product, my skin doesn’t get rough and I feel like it’s gotten clearer. (40’s) – It suits my skin, so I don’t want to change it for no particular reason. I’m completely satisfied with the cosmetics I’m currently using. (50s and up) – I finally found something that consistently suits my skin. I want to use it without changing it for a while. (30s) – I feel like it suits my skin somehow, and the cost performance is good, so I’ve been using it for a year now. (40s) – I am able to feel the effects I expected, so I am repeating the treatment to see if it improves. (20s) – I love the skin care (serum) I’m currently using, and since I’ve started using it, the dark circles and dark spots under my eyes have become lighter. I will repeat this as well. (50s and up) – I bought it after receiving a sample last fall and started using it. (30s) – Personally, I like the fact that it blends well with my skin and is easy to use. (40’s) – It suits me, I have never felt any tingling in my skin no matter what my condition is, and within the first month of using it, my acne that I used to get easily stopped appearing. (20’s)
4th place: Less than 3 months
・I recently started anti-aging care, so I’ve been trying out a lot of different products, and I haven’t used them for very long yet. (30s) – I change my skin care items frequently because I can’t find any products I like enough to keep coming back. My skin concerns change depending on my physical condition, so I use different products, but I don’t have a favorite. (20s)・It depends on the thing. For example, I’ve found my favorite face wash and cream, so I’ve been using them on repeat for over a year. When it comes to lotions and serums, I buy things that interest me at the time. I have yet to come across a product that I can’t live without. (20s) – I’ve just started trying it out. I’ll keep an eye on it and if it doesn’t affect my skin, I’ll continue using it. (30’s) – After using it a few times, I started to realize whether it was suitable for me and it started to disappear after about 2 to 3 months. It’s quite difficult to find other cosmetics, so I keep coming back. (40s) – I just started using it recently. I am using it and I feel it suits me, so I want to continue using it. (20s) – I recently started using a product that was recommended to me when I talked to a pharmacy about my skin type and acne condition. (Teens) – Since you use lotion after washing your face in the morning and after taking a bath at night, it will disappear relatively quickly. Also, there are cases where there are multiple types, and I often buy new ones (20’s).I’m basically a person who likes to try out a variety of cosmetics, so I don’t buy them repeatedly unless I find something that I really like (20’s). The skin care items I’m currently using are for the summer, and are essential for the summer as they protect my skin from UV rays and prevent stickiness (I’m in my 40s).I don’t have a particular preference for certain cosmetics, and I like to try out various cosmetics, so I don’t really use them. Because it will not be repeated. (50s and up) – Before the cosmetics I use now, I used all-in-one products. In the summer, I didn’t like the sticky feeling I felt right after applying All-in-One, so I changed my cosmetics. (40’s) – As I get older, the areas I’m concerned about change, and recently I’ve started to worry about wrinkles, so I bought a new lotion specifically designed for wrinkles. (30’s) – I happened to find a skin care shop that I was looking for while traveling, and I started using it recently because I was attracted to the fact that I could take care of myself while enjoying the fragrance. (20s) – It hasn’t even been a while since I wasn’t satisfied with the one I was using and changed to a new one. (30s)
5th place: Less than half a year
・This is because I choose cosmetics that specialize in UV protection. When the dry season comes, I switch to a skin care routine that emphasizes moisturizing rather than UV protection. (50s and up) – The previous one wasn’t very effective, and I’ve been using it for less than half a year since I changed it. (20s) – My skin stays well moisturized until the morning, and my skin doesn’t feel as red as before. Also, my skin doesn’t get as rough as before. (20’s) – I feel like I’ll run out of my previous items in that amount of time. It was a good item at that stage, so I wanted it again. (30s) – I’m very satisfied with the skin care products I’ve been using for about six months now in terms of effectiveness and cost performance, so there’s no need to change them. (Teen) – I get tired of using it for too long, so I buy it a little at a time. (40s) – I bought this because I was able to purchase the same series as a set on Rakuten at a cheaper price. I am satisfied with the ease of use. (40’s) – I chose this answer because I changed the lotion and emulsion from what I was using before to suit my concerns, and it was effective, and I have repeatedly bought it several times since then. (30’s) – Lately, I’ve been getting more wrinkles and spots, and I’ve just started using skin care products to combat them. (30’s) – The products I used to use no longer suit me and my skin has started to get rough. (30s)・I continue to use it as I have not had any particular problems. I also feel anxious about trying new things and worrying about problems. (30s) – I had been using the same lotion for a long time, but due to my age, I couldn’t get enough of it, so I changed to something I looked up on the internet that looked good. (30s)
6th place: I buy different things every time
-I just recently bought a new one. I buy something different every time. (30s) – I change my skin care items frequently because I can’t find any products I like enough to keep coming back. My skin concerns change depending on my physical condition, so I use different products, but I don’t have a favorite. (20s) – I haven’t had any skin problems so far and I feel that it suits me, so I will continue to use it as long as I don’t have any skin problems. (30s) – My skin gets used to the same products all the time and I don’t really know how effective they are, so I use new products every time (30s) – When I find a product I’m interested in, I use it next time. There are so many different products out there that I can’t narrow it down. (40s) – When I see all kinds of skin care items on the market, I want to try them all. (20s) – I don’t have a particular preference for certain cosmetics, and I like to try out various cosmetics, so I don’t often use them over and over again. (from 50s)
7th place: Others
-While I was tempted by other products, I thought this was the best in terms of quality and price, so I’ve been using it for over 10 years. (30s)
When we surveyed 125 people on the theme of “How often do you use the skin care products you currently use?”, 34.4% of the respondents answered “more than 3 years”, which was the longest period of continuous use. The person who did it was over 10 years. In addition, there were many opinions such as “because it suits my skin” and “I keep coming back even if I use something else” as the reasons why they chose this product.
It was found that 54% of people use the same skin care items for more than a year, and more than half of them continue to use the skin care items they like.
I felt that knowing my usual skin care products gave me peace of mind and made it easier to try new cosmetics. —
At Sheer Co., Ltd., in order to deliver real information to society as “beauty information that you really want to know,” we regularly conduct questionnaire surveys and disseminate the results to society. ■About Sheer Co., Ltd. Operates nail salon Sheer and beauty media. Our mission is to contribute to the realization of a better society through beauty. Company website: https://b-sheer.co.jp/ ■ Management media: Bescos-centered beauty review media “Beauty Mania”
(https://b-sheer.co.jp/biyo-mania/) – Try it out Beauty media “Watatashi Switch” (https://mamatowatashi.com/)
・Author/Supervisor/Responsible person “Miko” (https://b-sheer.co.jp/mico) ・List of articles related to beauty products
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