SoLabo Co., Ltd.
A seminar on the theme of fan marketing that leads to lead acquisition and development will be held on Wednesday, September 20th.
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SoLabo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Koichi Tahara) will jointly hold a seminar on fan marketing in September, in collaboration with BOKURA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takahiro Shishido) It will be held on the 20th.
Application URL: https://so-labo.co.jp/workshop/230920/
[Image 1: https://prtimes.jp/i/44897/237/resize/d44897-237-224c872c7ec93cf3dbb2-2.png&s3=44897-237-e48da858262cbe52fbdf585e55281fc2-1280×800.png ]
Consumer purchasing behavior is changing with the times, and fan marketing, which can be expected to increase sales over the medium to long term, is attracting attention.
Fan marketing is by visualizing the fans who support a company or brand and understanding exactly what they want, to nurture existing fans, create new fans, and ultimately leverage the power of fans. It’s about supporting businesses and brands.
In this seminar, we will introduce “methods of creating fans” in a work format for businesses interested in fan marketing and businesses looking for new marketing methods.
We look forward to your participation.
Event overview
Thorough explanation of the importance of fan marketing that supports corporate growth
Date: Wednesday, September 20, 2023
Event time: 16:00-17:00
Application URL: https://so-labo.co.jp/workshop/230920/
◆Seminar content
・Definition of being a fan
・How to set KPIs in fan marketing
・Factors to become a fan
・What are other methods?
About the instructor
[Image 2: https://prtimes.jp/i/44897/237/resize/d44897-237-3c40bb705287b4be860d-1.jpg&s3=44897-237-c40953604d01aadfeda96b46e9c8b723-1920×1280.jpg] BOKURA Co., Ltd. Fan Marketing Division Iken Kukita
Born in 1992. Joined BOKURA after accumulating three years of experience in the digital content field, including websites, YouTube, image and article production. Utilizing his wide-ranging production experience, he is promoting the expansion of the content team’s scope and improvement of quality. We are currently developing a new business where fans and companies co-create content.
[Image 3: https://prtimes.jp/i/44897/237/resize/d44897-237-db70a606c466a5e55661-0.jpg&s3=44897-237-8eb8d299847da34b1db4d801bbfd8de4-600×400.jpg] SoLabo Co., Ltd. Representative Director Koichi Tahara
We handle almost everything in-house, including owned media, listings, LINE official accounts, YouTube, TikTok, etc., and receive over 1,500 inquiries every month. As a web consultant, he has supported many clients from small to medium-sized companies to listed companies, and has experience in providing marketing support for over 100 companies. We operate four official LINE accounts in-house and receive over 100 inquiries a month regarding fundraising support and customer attraction support.
BOKURA Co., Ltd. Company Profile
BOKURA is a company that conducts fan marketing centered on SNS, with the mission of “creating a world where good things are delivered correctly.” Our strength lies in comprehensive support from strategic planning for fan creation to launch, operation, and goal achievement, and we have realized healthy management such as sales expansion and cost reduction led by fans who have become our assets. To date, we have provided services to approximately 275 general companies and 32 sports teams.
【Company Profile】
Established: August 2015
Address: Coop Olympia 711, 6-35-3 Jingumae, Shibuya-ku, Tokyo 150-0001 Representative Director: Takahiro Shishido
Business content: Fan marketing business, SNS marketing business Capital: 26 million yen
HP: https://bokura.biz/
About SoLabo Co., Ltd.
As a certified support organization, we respond to an average of more than 1,500 inquiries per month, mainly regarding funding support, and have provided support for more than 6,000 cases to date. From 2021, we are strengthening our subsidy application support business, including business restructuring subsidies, and are actively working to support early management improvement plans, expanding the range of funding support.
[SoLabo Co., Ltd. Company Profile]
Representative: Representative Director Koichi Tahara
Established: December 11, 2015
Location: 7th floor, Shin Akihabara Building, 1-18-19 Sotokanda, Chiyoda-ku, Tokyo
Business content: Funding support, subsidy application support, corporate/professional partnership, web
production/operation/management, web marketing, shared office URL: https://so-labo.co.jp
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