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What is “story branding” that small and medium-sized businesses should know? September 21st (Thursday) 16:0 0

Cross Media Group Co., Ltd.
What is “story branding” that small and medium-sized businesses should know? [September 21st (Thursday) 16:00]
Why a story is necessary for brand success Advertising effectiveness is 8 times more effective! ?
Cross Media Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tetsuya Minobe, hereinafter referred to as Cross Media Marketing) is a company that publishes “What small and medium-sized businesses know about What is “story branding” that should be done? Seminar” will be held online from 16:00 on Thursday, September 21, 2023.
[Image 1:×628.jpg] ・What should I do to become chosen by customers? ・I want to create a brand that stands out from competitors. ・I want to be a company that people say ○○ when I say ○○.
Branding solves all these problems.
“Branding” is essential for making products and services known and being chosen. There are various methods, but one called “story branding” is a method of building a strong brand among customers by giving a story to a company or product. Before thinking about various branding methods, we would like you to first go back to the importance of stories and use this as a hint for creating the core of your brand. Seminar content
・Introduction of the importance of stories in branding, specific methods of story branding, and various case studies
Recommended for the following people
・Managers and business managers who want to enhance the brand of their company or products ・Person in charge of brand strategy and public relations ・Marketing manager/person in charge
Event date/time/format
Date and time: Thursday, September 21, 2023 16:00-16:40 Implementation format: Online (Zoom)
Participation fee: Free
Apply here → Lecturer profile
[Image 2:×300.jpg] Kosuke Takahashi Cross Media Group Co., Ltd. Project Management Office Joined Asatsu DK Co., Ltd. (currently ADK Holdings) in 2006. Engaged in corporate branding, marketing, and promotion work in the sales and media departments. Joined Cross Media Publishing in 2016. In charge of new business development, book editing, company-wide branding, human resources recruitment, and product PR/promotion work. We have developed businesses that are ranked 3rd in the “Nikkei TRENDY 2018 Hit Prediction” and in the “Nikkei MJ 2018 First Half Hit Product Ranking”, creating a hot topic in the media. As an editor, he has written books on the themes of outer branding and inner branding, including “How to Create Content that Moves People,” “Attacking Long-Sellers: Things to Know for People Inside Pine Ame,” and “Series of Companies I Want to Work at.” There is.
Sponsored by
Cross Media Marketing Co., Ltd. Seminar Management OfficeTel: 03-6721-0670Mail:
*Please note that we ask that competitors refrain from participating. [Thank you for your cooperation] – If you wish to cancel your application, please contact us by the day before. [About the personal information protection policy] The personal information you provide will be handled by Cross Media Marketing Co., Ltd. and will be strictly managed based on the personal information protection policy. Company Profile
Mission: Creating fateful encounters and possibilities through the power of stories and technology.
Company name: Cross Media Marketing Co., Ltd.
Address: Toei Jingu Gaien Building, 4-20-3 Sendagaya, Shibuya-ku, Tokyo Established: February 2008
Representative Director: Tetsuya Minobe
Business details:
As a group company of the publisher Cross Media Publishing, we provide comprehensive marketing support business for corporations based on the vision of “unlocking fate and possibilities through the power of stories.”
Official website:
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