Sasuke Financial Lab Co., Ltd.
Will Naoko Ken, who is popular for her makeup videos, appear without makeup in the commercial? ! She also transforms into a nostalgic “princess” look!
Insurance comparison and quotation service “Konohoken!” ” First TV commercial will be released on September 25th (Monday)
Sasuke Financial Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kiyotaka Matsui) is pleased to announce the launch of “Konohoken!”, which has appointed Naoko Ken. ” The first two TV commercials, “Naoko Niko no Hoken!” and “Later Kaguyahime” will be aired from September 25th (Monday).
[Image 1: https://prtimes.jp/i/27965/136/resize/d27965-136-195092A4E48887F5-0.jpg &s3=27965-136-806E10EA32438383254C684C684C684C684C684C684C0F 38-1920×1080.jpg]
Background of commercial production
“Ko no Hoken! ” (https://konohoken.com/) is an online insurance service where professionals search for the perfect insurance from over 40 insurance companies so that each person can be convinced that they have chosen this insurance! . This commercial emphasizes the fact that this service can be used not only online but also over the phone, and that professionals can help you find the perfect insurance, and even elderly people who are concerned about their past medical history or age can find insurance that they can agree with. “Ko no Hoken!” We aim to raise awareness of “.
Regarding the appointment of Naoko Ken
The CM character will be Naoko Ken, who became a hot topic when she released her own make-up video showing her true makeup look. As she herself has a variety of medical histories, the commercial features a close-up of Naoko Ken’s past medical history along with valuable flashbacks. The story revolves around people who worry about insurance and seek insurance advice based on their own experiences.
About CM story
In the “Such Naoko ni Ko no Hoken!” edition, please pay attention not only to the scene in which she worries about insurance in real life without makeup, but also to the humorous production in which Naoko Ken, who is famous for “Namatamago~♪”, fully opens her world. .
In the “Later Kaguyahime” edition, the story of an elderly couple after Kaguyahime returns to the moon in The Tale of the Bamboo Cutter is told by a picture-story performer played by Naoko Ken. Princess Kaguya comes back from the moon after worrying about an old man who hurt his back and an old woman who has a chronic illness… Be sure to watch the commercial for the rest of the story.
Naoko Ken photo interview
-After filming, please tell us if there is a scene that left an impression on you. I couldn’t choose this particular scene, but I was happy to see the happy faces of the filming staff.
-Which scene did you enjoy the most during filming this time? I had the most fun shooting without makeup because I was able to get back to my normal self and relax.
– Please tell us how you felt when you heard that you would appear in a commercial without makeup.
It was my first time, but I’ve always had no qualms about wearing makeup without makeup. Wasn’t that rude?
If you all asked for it, I accepted it.
– Which scene was the most difficult to shoot this time?
There were four roles, so filming was very busy, but I think it was even harder for the staff.
―The intonation of “Ko no hoken~!” reminded me of the lines Naoko used in variety shows such as “Akamamushi” and “Namatamago.” Was that something you were conscious of?
This phrase is loved by everyone from small children to adults, and I’ll do it anywhere if asked. I hope you can remember “Ko no Hoken~!” by watching this commercial.
-This time, you wore a Kaguya-Princess style costume. How long has it been since you wore a costume like this?
It’s been since I did a skit on a variety show. Although it took a long time to put on and was a big deal, I only wore it for a short time.
―Naoko-san, I drew a scene in which you were worried about insurance based on your past medical history, but have you ever actually had trouble choosing insurance?
I left everything to my husband. Not myself.
-Has Naoko started thinking about purchasing insurance after taking part in this photo shoot?
I thought about it. It would be nice to be able to consider insurance over the phone or online.
TVCM “Such Naoko Niko no Hoken!” version, “Later Kaguyahime” version・Broadcast start date: September 25, 2023 (Monday)・Broadcast area: Nationwide (BS/CS) *Planned to be rolled out sequentially *1 Excluding regional areas (video posted on official YouTube)・Image character: Ken Naoko
[CM special page URL] https://konohoken.com/cm/ [Naoko ni Konohoken! ]
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=f6_QVjgKbMo] [Later Kaguyahime edition]
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=NhQhezjQiGk] [“Such a Naoko ni Ko no Hoken!” edition]
[Image 2: https://prtimes.jp/i/27965/136/resize/d27965-136-afde9f734b5ecb647f92-12.jpg&s3=27965-136-5af578c7cfc9524989f5b8fc2c6f5a53-3900×1521.jpg] [“Later Kaguyahime” edition]
[Image 3: https://prtimes.jp/i/27965/136/resize/d27965-136-cfd575c456c7e038ad83-12.jpg&s3=27965-136-ce215f2607a9d91df6ceee8d593570e8-3900×1521.jpg] [Ken Naoko profile]
Born in 1953. Born in Shizuoka Prefecture. In 1971, she made her debut as Toho Records’ first singer with the song “Oitokai no Yasagure Onna”. In 1972, she appeared in the drama “Jiki desu yo” and made her debut as an actress. In 1975, “Guzu” became a hit, and the following year, she made her first appearance on the NHK Kohaku Uta Gassen with “Abayo”. In 1978, he won the Record Grand Prize for “Kamome wa Kamome”. In addition, he has released a number of hit songs such as “Give Up on Summer” and “Let Me Cry.” In addition, he has appeared in many movies, dramas, variety shows, and commercials. In 2001, she became the first female runner to complete 85km on NTV’s “24 Hour Television.” In 2020, she opened her own YouTube channel “NaokoKen”, and her makeup videos without makeup have become a hot topic with over 6 million views.
Ko no Hoken! What is
[Image 4: https://prtimes.jp/i/27965/136/resize/d27965-136-a0580a9177ba6f727b56-14.jpg&s3=27965-136-56b7ca82ed2872099e9e6b1f84caab8b-359×58.jpg] URL: https://konohoken.com/
“Ko no Hoken!” is a digital insurance agency that allows you to complete your insurance selection online. We will digitize everything from insurance estimates, comparisons, reviews, and applications to create a world where you can choose the insurance that suits you. Ko no Hoken! is intuitive and easy to operate, and by incorporating illustrations and infographics, insurance products that are often considered complex and difficult to understand are presented in an easy-to-read and easy-to-understand manner. In addition, there are plenty of reviews and comments from experts, and with the Internet, you can consider insurance anytime and anywhere.
Ko no Hoken! Every month, we introduce the latest recommended medical insurance and popular products in a ranking format.
We support your insurance selection with a 360-degree comparison page where you can compare the products you are interested in, as well as basic knowledge about medical insurance.
Practical selection page explained by insurance professionals https://konohoken.com/medical/guide/
■360 degree comparison
This page allows you to horizontally compare the details of insurance products by item in table format so that you can choose insurance with confidence.
You can sort by “popularity ranking,” “lowest insurance premium,” “highest insurance premium” and switch the display between rankings. (Please note that some information may not be displayed depending on the insurance company or product.)
Medical insurance: https://konohoken.com/medical/compare/
Life insurance: https://konohoken.com/life/compare/
Cancer insurance: https://konohoken.com/cancer/compare/
Women’s medical insurance: https://konohoken.com/medical/lady/compare/ Disability insurance: https://konohoken.com/disability/compare/ Medical insurance for those with chronic illness:
https://konohoken.com/medical/relax/ Death insurance for those with chronic illness: https://konohoken.com/life/relax/ Cancer insurance for those with chronic illness: https://konohoken.com/life/relax/ ://konohoken.com/cancer/relax/
Term insurance: https://konohoken.com/life/term-life/compare/ Income protection insurance: https://konohoken.com/life/family-income/compare/ Whole life insurance: https://konohoken.com/life/whole-life/compare/ Nursing care/dementia insurance: https://konohoken.com/nursing-care/compare/ Car insurance: https://konohoken.com/car/estimate/
Pet insurance: https://konohoken.com/pet/compare/
■Popular insurance ranking
You can also compare and consider other insurance products from the rankings below. (Please note that some information may not be displayed depending on the insurance company or product.)
Medical insurance: https://konohoken.com/medical/
Life insurance: https://konohoken.com/life/
Cancer insurance: https://konohoken.com/cancer/
Women’s medical insurance: https://konohoken.com/medical/lady/ Disability insurance: https://konohoken.com/disability/
Medical insurance for those with chronic illness:
https://konohoken.com/medical/relax/compare/ Death insurance for those with chronic illness: https://konohoken.com/life/relax/compare/ Insurance: https://konohoken.com/cancer/relax/compare/
Term insurance: https://konohoken.com/life/term-life/
Income security insurance: https://konohoken.com/life/family-income/ Whole life insurance: https://konohoken.com/life/whole-life/ Nursing care/dementia insurance: https://konohoken.com/nursing-care/ Corporate insurance: https://konohoken.com/corporate-insurance/ Foreign currency insurance: https://konohoken.com/life/foreigncurrency/ Car insurance: https://konohoken.com/car/
Fire insurance: https://konohoken.com/fire/
Pet insurance: https://konohoken.com/pet/
■ Konohoken! About the pros
URL: https://pro.konohoken.com/landing/ “Konohoken! Pro” is a SaaS type sales support solution tool. By objectively and logically visualizing customer risks based on data, we can arouse customer needs in insurance sales, streamline and standardize sales skills, and improve productivity. Additionally, by being able to quantitatively understand their own risks, customers will be able to consider the necessary preparations on their own, leading to increased confidence in purchasing insurance and an improved customer experience. About Sasuke Financial Lab Co., Ltd.
With the mission of “creating a world where you can choose the insurance that is right for you”, we aim to dispel the image that insurance is difficult and create a world where you can easily purchase or review insurance online. By developing the online insurance market “Konohoken!” for individual customers, and providing various system development and marketing support for the insurance industry, we aim to create a world where insurance is easier to understand and feel through digital technology. I am.
■ Company profile
Company name: Sasuke Financial Lab Co., Ltd. (https://sasukefinlab.com/) Head office location: FINOLAB, 2nd floor, Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
Established: March 2016
Representative: Kiyotaka Matsui, Representative Director
Business details: Digital insurance agency business, InsurTech business Digital insurance agency “Konohoken!”
Website URL: https://konohoken.com/
■ Official SNS
Ko no Hoken! https://twitter.com/konohoken/
SasukeFinancialLab Co., Ltd. https://twitter.com/sasukefinlab/ ・Facebook
Ko no Hoken! https://www.facebook.com/konohoken.sasuke/
SasukeFinancialLab Co., Ltd. https://www.facebook.com/sasukefinanciallab/ ・Instagram [We send out useful insurance information every Friday] https://www.instagram.com/konohoken/
Ko no Hoken! https://www.youtube.com/channel/UCGot8vRDB4rXwoWssHTzP7Q SasukeFinancialLab Co., Ltd.
[Inquiries from the press regarding this matter]
Sasuke Financial Lab Co., Ltd. Public Relations Nishida
Phone: 050-1754-2090 (direct)
Email address: email@example.com
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Sasuke Financial Lab Co., Ltd.