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Shift Co., Ltd. Tamura City, Fukushima Prefecture! Newly released original blended rice “Mubyo”!

Shift Co., Ltd.
Tamura City, Fukushima Prefecture! Newly released original blended rice “Mubyo”! First joint development by Shift, a regional trading company in Tamura City, and Tohoku Murase, a major rice sales company.
Limited offer through Tamura City hometown tax payment Starts on November 22, 2023
[Image 1 ■Background and thoughts behind the birth
With Tamura’s wishes for good health, the package is based on Tamura City’s cultural property, “dolls.” According to legend, during the Edo period, epidemics were spreading and threatening the lives of the people. In order to ward off this epidemic, local people are said to have enshrined a glaring “doll” as a guardian deity to ward off evil spirits, and the tradition is still being preserved by local people to pray for good health. Along with this tradition, Tamura’s rice has also been continuously produced from generation to generation. “Original blended rice Mubyo” is made with the wish that “many people will be in good health with the rice made in Tamura, just like the dolls.”
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About Shift Co., Ltd.
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Converting Fukushima’s potential into value and delivering it. We are a company that plans, develops, and operates hometown tax donations, with the mission of continuing to generate economic growth in local Fukushima by converting Fukushima’s various possibilities into value through creativity and delivering it to Japan and the world. [Main activities]
●Tamura City hometown tax payment planning and management ●Local product development/local product branding ●Creative design business 【Company Profile】
Company name: Shift Co., Ltd.
Representative: Kenichi Kubota
Company website:
Contact information
Tamura City Hometown Tax Inquiry Desk (Reception hours: 8:30-17:30) TEL: 0247-61-6555
FAX: 0247-61-6556
MAIL: 76-2 Hatazoe, Funabiki-cho, Tamura-shi, Fukushima 963-4393
More details about this release:

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