Wernus Co., Ltd.
Welnus begins research work for Sumitomo Corporation towards commercialization of “AI food” technology
Towards personalization of food and nutrition by utilizing the patented technology and accumulated data of “AI food”, a diet with optimal individual nutrition
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Welnus Co., Ltd. (Location: Suginami-ku, Tokyo / Representative Director: Masahiro Koyama, hereinafter referred to as “Welnus”), which aims to realize a future healthy society through “food,” is a subsidiary of Sumitomo Corporation (Headquarters: Chiyoda-ku, Tokyo / Representative Director, President) Executive Officer and CEO: Masayuki Hyodo (hereinafter referred to as “Sumitomo Corporation”) has entrusted us with research work to materialize a business model using patented technology and accumulated data for individually
nutritionally optimized food “AI Food.” We aim to realize a future healthy society by exploring the possibility that Welnus’ technology and accumulated data can be used in a wide range of industries. At Sumitomo Corporation, we are expanding our business globally by leveraging advanced technology to provide products and services that are close to consumers, and by creating new value and lifestyles, we are contributing to the creation of a foundation for comfortable and exciting living. This is what we are aiming for. This matter is part of that effort.
Individualized nutritionally optimal food “AI food” *1 is a unique nutritional food that records daily biological data related to the goals set by the user (health, beauty, athletic function, academic ability, etc.) and nutrient data contained in the meals ingested. The relationship between daily changing biological data and nutrient data is achieved through the “AI food” technology using the analysis algorithm (Patent No. 7090232, international patent applied for, inventor: Kozo Nakamura, Associate Professor, Faculty of Agriculture, Shinshu University). This is a diet with adjusted nutrients to clarify the biological data, determine the nutrients that affect the biological data (factors involved), and improve the biological data. Welnus has developed the smartphone app “NEWTRISH” as the first solution utilizing AI food technology, and launched it on Saturday, January 14, 2023, with the aim of delivering AI food information to individuals. *1: “Individual nutrition optimal food”, “AI food”, and “NEWTRISH” have each been trademarked ■ About NEWTRISH “NEWTRISH” helps users achieve the health goals (weight, blood pressure, body fat percentage) set by the user. This is the world’s first *2 service that provides “AI food” information for individuals to help them achieve their goals. The keyword “AI food” was ranked 11th in Nikkei Trendy’s 2023 hit prediction ranking 100, and it has received attention with over 18,500 downloads in 10 months after its release in January 2023. Masu. *2: Researched by Wernus Co., Ltd. (as of November 1, 2023) [Image
●App overview Name: NEWTRISH Genre: Healthcare Target OS: iOS 12.0 or later / Android 5.0 or later Price: Free to download (paid monthly plans available) AppApple Store: https://apps.apple.com/jp/app /id1614060331Google Play(TM):
https://play.google.com/store/apps/details?id=jp.co.wellnas.app *App Store is a registered trademark or trademark of Apple Inc. *Google Play(TM) is a registered trademark or trademark of Google LLC. ● NEWTRISH latest information NEWTRISH Official website:
https://www.wellnas.biz/newtrish_app/NEWTRISH Official Instagram: https://www.instagram.com/newtrish_app/NEWTRISH Official YouTube: https://www.youtube.com/ @NEWTRISH WELLNAS Official X (formerly Twitter): https://twitter.com/WELLNAS_JP ■ About WELLNAS Co., Ltd. A health food tech venture from Shinshu University that delivers effective health through food. Through joint research with Shinshu University, we discovered a naturally derived functional ingredient called choline ester, which improves blood pressure, mood, and sleep through the regulation of autonomic nerve activity, in eggplant vegetables, and its effects were demonstrated in clinical trials (international patent pending). ). Based on this result, we developed and began selling the world’s first supplement containing
eggplant-derived choline ester as an active ingredient in 2020. Ministry of Agriculture, Forestry and Fisheries: Innovative technology development and emergency deployment project (including management structure strengthening project) “Development of foods with functional claims to increase value-added eggplant using new functional ingredients”, including eggplant producers, food manufacturing companies, and others. Participated in the “Eggplant Highly Functional Consortium”, a public-private joint team with universities and research institutes (April 2017 to March 2020), and later formed the “Functional Vegetable Eggplant Consortium” to increase awareness of functional vegetables, eggplant. Established (2020). As a representative company, we are working to popularize functional eggplant. In addition to the eggplant business, we started an “AI food” business that optimizes the functions of food for each individual (in 2019). By utilizing our proprietary technology to propose “individually nutritionally optimized meals (AI meals),” we provide “food” that is tailored to each individual’s constitution and lifestyle and helps them achieve their goals for self-realization, including health. We aim to contribute to the well-being of the future society. Since 2020, Representative of Health Food Tech WT, Food Tech Public-Private Council of the Ministry of Agriculture, Forestry and Fisheries. Selected for a business restructuring subsidy (graduation slot) in 2021, aiming to transition into the service industry mainly in the AI food business. In 2022, the supplementary budget for FY2021 is “Support project for demonstration of new business models using food tech as part of the emergency measures project to promote agricultural, forestry and fishery products and food exports” (Project name: User-friendly development of individually nutritionally optimized food “AI food”) Adopted for the Startup Comprehensive Support Program (research title: Building a business model for achieving health through individual nutritional optimization of commercially available foods and eating out). Leave a Nest Co., Ltd., Tech Planter 1st Food Tech Grand Prix Grand Prize, Food Tech Public-Private Council, Creating the Future in 2020! He has won many awards in business contests, including the Excellence Award in the Food Tech Business Plan Contest and the Nagano City Award in the NAGANO Smart City Commission Business Plan Contest. Company name: Welnus Co., Ltd. Establishment: 2017 Capital: 33.76 million yen Representative: Representative Director Masahiro Koyama (Ph.D., Agriculture) Location: 1-28-5 Koenji Minami, Suginami-ku, Tokyo Office: Higashimachi, Shimosuwa-machi, Suwa-gun, Nagano Prefecture Naka807-4 Corporate Site: https://wellnas.biz
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