Dolce Mondo Inc.
First store in Tokyo! Japan’s first craft butter pie specialty store [BUTTER HOLIC] opens for a limited time in Tokyo Solamachi
BUTTER HOLIC will open a pop-up store at Tokyo Solamachi from October 18, 2022 (Tuesday) to October 31, 2022 (Monday), and will pre-release “Butter Pie Corne”. .
Dolce Mondo Co., Ltd. (Headquarters: 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064, Representative Director: Jun Uchikoba) will be open from October 18, 2022 (Tuesday) to October 31, 2022 (Monday). During this period, Japan’s first (*) craft butter pie specialty store, BUTTER HOLIC, will open its first event store in Tokyo Solamachi. The first BUTTER HOLIC store is located in Kamakura, and this will be the first store in Tokyo.
(*) In-house research / As a “craft butter pie specialty store” in Japan / As of October 2022
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“Butter pie cornet” will be released in advance at the opening of the Tokyo Solamachi limited-time shop.
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◆ Butter pie cornet 390 yen
The crunchy pie crust is sprinkled with granulated sugar, baked, and filled with butter custard cream containing fresh cream. A one-hand sweet with a creamy cream taste that will make you addicted. This product is recommended as a souvenir or as a small luxury for your home time.
We are waiting for you with the “Butter Pie Cornet”, which can only be purchased at Tokyo Solamachi, and the popular standard butter pie menu at the Kamakura store.
Please take this opportunity to visit the BUTTER HOLIC Tokyo Solamachi pop-up store.
menu
・Strawberry Napoleon 890 yen ・Strawberry & custard 690 yen [Image 4
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・Chocolate banana 590 yen ・Butter custard 530 yen [Image 6
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・Butter pie cornet 390 yen
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store information
・Store name: Craft butter pie specialty store BUTTER HOLIC
・ Address 〒131-0045 1-1-2 Oshiage, Sumida-ku, Tokyo 1-2F Tower Yard 6 (sweets event space)
・Access: Immediately from the front exit of Tokyo Skytree
Station/Oshiage Station: Immediately outside B3/A2 exits on the 3rd floor of the basement
・Business hours: 10:00-21:00 *Business hours are subject to change. What is BUTTER HOLIC?
BUTTER HOLIC is Japan’s first craft butter pie specialty store where you can enjoy the “texture” and “fragrance” of hand-baked butter. We opened the first store in Kamakura in June 2022.
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BUTTER HOLIC’s butter pie is a “one hand millefeuille” that you can eat with one hand. It’s easy to “eat while walking” as it is. [Image 10
In addition, since each one is in a box, it is easy to make as a “souvenir”, and it is perfect for “a petite luxury at home”. The new concept mille-feuille called “one-handed mille-feuille”, the wide range of uses, and the gorgeous appearance have created a sensation, and from the first day of the opening on June 30, 2022, people have been waiting in line from early morning every day for more than an hour. It has become a hot topic, with people lining up and introducing it to the media.
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Media: NTV “ZIP! ] / NTV “Hirunandesu! ] / Fuji TV “Pop Up! 』 Comment from product development and sweets director
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Sweets Director Chef Patissier
Daisuke Iwai
comment
We adjusted the thickness of the pie and the strength of the caramelization, adding a touch of saltiness, so that you can enjoy the texture of the pie and the flavor of the butter that you can only find at a craft butter specialty store. In addition, we developed a rich butter custard that is not persistent so that you can feel the butter not only in the pie but also in the cream. In order to deliver an unprecedented “one-handed mille-feuille that can be eaten with one hand”, we have solved problems such as the cream being easy to spill while paying attention not to spoil the volume that will please everyone. Please enjoy the unforgettable “memorable” BUTTER HOLIC butter pie that is not just delicious and cute.
[Biography]
Develops and launches a wide variety of sweets brands such as fresh cream specialty stores, Japanese tea specialty stores, fermented butter specialty stores, and fresh blue cheesecake specialty stores. Among them, the sweets specialty store that has been eaten by more than 1 million people, the Japanese tea specialty store that has been waiting in line for an hour, and the convenience store sweets that have been eaten by more than 20 million people.
[policy]
Products that are not only delicious, but also want to buy and give. And we will create products that continue to be loved and want to eat again. [Media Appearance]
-TV- News every / ZIP! / Oha!4 / NEWS LIVE / World Business Satellite / Minna no News / Yojigoji Days / Evening Satellite / Mezamashi TV / Saturday Plus / Arashi ni Shigare / SmaStation / Hirunandesu / AbemaTV / Kisumai BUSAIKU / Kinki Kids’ Boom Boon / Ima-chan’s “Actually…” / Dodesuka .. and many more
-Magazines/Newspapers- Nikkei MJ / Nikkei Trendy / Tokyo Walker / Tokyo Calendar / Kansai Walker / L Magazine
Official site/SNS
Official website: https://butter-holic.co.jp/
Instagram: https://www.instagram.com/butterholic_official/
Twitter: https://twitter.com/BUTTERHOLIC
Company Profile
Trade name: Dolce Mondo Co., Ltd.
Representative: Representative Director Jun Uchikoba
Location: 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064
Established: February 2022
Details about this release: