Earth and You Co., Ltd.
“Beauty Cream Pack Skin Maximizer” is newly released from the skin care brand “Earth and You”, which was born from the by-products of wine grapes. Daily and special care with even higher levels of resveratrol
Earth and You Co., Ltd. (Headquarters: Ueda City, Nagano Prefecture; Representative Director: Ken Kitabayashi), which sells ethical cosmetics that make use of the by-products of wine grapes that are full of vitality, is the second release following the popular “Beauty Emulsion”. On November 7, 2010 (Monday), we will release “Beauty Cream Pack Skin Maximizer,” a daily and special care item with a higher content of skin ingredient resveratrol. World standard COSMOS organic certification. With a rich texture that can also be used as an overnight mask, it provides anti-aging care*2 that enriches the skin and mind.
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“Earth and You” born in partnership with a winery
The skin care ingredient resveratrol, which is also called “super polyphenol” and is a hot topic overseas, is known to be contained in large amounts in vines. Founder Kitabayashi focused on by-products such as pruned branches and removed leaves from vineyards. We have extracted and researched the ingredients from various grape trees in various parts of Japan. After two years of research, we came across “Sail the Ship Vineyard” in Ueda City, Nagano Prefecture, which boasts one of the longest hours of sunshine in Japan, and formed a
partnership as a raw material supplier. Ko Taguchi, a cultivator and brewer, carefully cultivates this field without using chemically synthesized pesticides or herbicides, extracts resveratrol at a high concentration*3, and creates a unique skin-conditioning ingredient, resveratrol. Developed highly concentrated grape vine extract. I succeeded in making it a skin care product.
◆ The second installment following “beauty emulsion” is “beauty cream pack” [Image 2
In June 2021, the brand debuted with “Beauty Emulsion”, a lotion full of beauty essence ingredients.
A milky lotion containing plenty of serum ingredients that are not only “gentle and safe” but also carefully selected for the skin, while valuing nature and obtaining organic certification. Recommended for dry and aging skin, skin exposed to UV rays and aging care according to age. The texture is perfect, and the feeling of use leads to smooth bare skin that makes you want to touch it, and the pleasant scent reminiscent of white wine heals you. It’s popular because once you use it, you won’t be able to put it down.
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And as the second step, “Beauty Cream Pack Skin Maximizer” will be released on November 7, 2022 (Monday).
The amount of skin conditioning ingredient resveratrol has been increased by 20%*1, and skin conditioning ingredients such as “CICA*4” and “vitamin C derivative*5”, which are popular among beauty fans, are also added.
The rich cream and mellow fragrance work on the signs of aging*6, moisturizing the skin firmly and leading to firm and glossy skin. Introducing reliable daily and special care.
◆ How to use ~ Enjoy the elegant scent and long-lasting texture ◎ As a pack to apply
└ At the end of daily care, apply a cherry-sized amount on the skin and leave it for about 10 minutes.
Rinse off. Use once or twice a week for firm, glossy skin.
◎As an overnight mask
└Go to bed while applying a cherry-sized amount to your skin. The next morning, wash your face as usual.
In one night, your skin will be glossy, radiant, and elastic. ◎ As a morning mask
└ After washing your face, apply a pearl-sized amount, rinse off after 10 minutes, and perform normal care. after painting
By getting ready, you can save time and take special care in busy mornings. ◎Point care
└ For areas of concern such as the eyes and mouth.
A fragrance inspired by floral red wine
Original blend of 100% organic essential oils.
Sweet and sour charming aroma overlaps rich gorgeousness,
It tightens with a unique and spicy nuance.
◆People-friendly and earth-friendly package design
Earth and You’s product packaging is designed to be within 3 centimeters thick for postal delivery and to prevent oxidation as much as possible. There is no re-delivery due to absence, and because it is lightweight, the transportation load and cost are greatly reduced compared to conventional delivery methods. Recyclable materials certified by COSOMOS organic certification are also used. The organic design, which is conscious of the vitality of nature, was created by a creative director who also handles branding and packaging for major brands of beverages, alcoholic beverages, and cosmetics.
◆Thoughts of Earth and You
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Giving back to the global environment while receiving the vitality of nature With the desire to create a sustainable loop “∞”,
We named the brand “Earth∞You”.
People who want to enjoy the life force of nature positively now and in the future
We hope to be a brand that supports the “happy lifestyle of the future”. Overwhelmingly comfortable bodily sensations such as fragrance, comfort, and smooth texture,
Unique skincare ingredients upcycled from wine by-products.
We are “natural manufacturing that makes the earth and people beautiful” We will continue to pursue this VISION.
■ Event stall ~ “Mindful Beauty Festival”
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Mindful Beauty Fes by Salon de LA CARPE 2022
Date: 2022/10/19 (Wed)-10/25 (Tue)
10:00-21:00
Location: Takashimaya Gate Tower Mall 4F event space
1-1-3 Meieki, Nakamura-ku, Nagoya 450-6614
https://www.jr-tgm.com/cp/mindful_beauty_fes/
We will open a store at the first event and sell beauty emulsion and aroma. ◆ Event stall ~ “Natural Beauty Style Exhibition”
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Date: 10/27 (Thursday) to 11/1 (Tuesday), 2022 *until 6:00 p.m. on the final day Venue: JR Nagoya Takashimaya 10th Floor Event Hall *Near the F pillar https://www.jr-takashimaya.co.jp/cp/naturalbeauty2022a/
It will be the third store opening. In addition to selling beauty emulsions and aromas,
The new product “Beauty Cream Pack” will be released in advance.
◆ Event store ~ “Ethical Living Lab”
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Date: 2022/9/2 (Fri)-23/2/28 (Tue)
11:00-20:00
Location: Yurakucho Marui 6th floor, in front of the up escalator https://www.instagram.com/ehikura/
Co-creation type physical store specializing in ethical brands “Ethical living lab”
It will be a permanent store for about 6 months. It’s a place with good access in Tokyo, so please try the scent and usability with a tester.
◆ Product overview
[beauty emulsion]
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Product name: Earth and You Vine Essence Emulsion
Features: High concentration of resveratrol *3 Contains grape vine extract (skin conditioning ingredient)
For aging care according to age. This alone is OK for washed bare skin. * Cosmos organic cosmetics certified by Ecocert Green Life
100% of the ingredients are naturally derived. 22.6% of ingredients are organic. 95% of ingredients except water are organic.
Price: 50 mL 4,620 yen, 100 mL 7,920 yen (suggested retail price, tax included) Release date: 2021/6/15 (Tue)
Sales destination: Official EC site https://earth8you.jp and others [beauty cream pack]
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Product name: Earth and You Beauty Cream Pack Skin Maximizer Cream Pack Features: “Resveratrol” high concentration * 3 content “Grape vine extract” 20% increase * 1
Contains more popular ingredients “C I C A *4” and “vitamin C derivatives *5” (skin conditioning ingredients)
Makes skin with signs of aging*6 firm and glossy.
* Cosmos organic cosmetics certified by Ecocert Green Life
100% of the ingredients are naturally derived. 20% of the ingredients are organic. 95% of ingredients except water are organic. Price: 40 g 8,800 yen (suggested retail price, tax included) Release date: 2022/11/7 (Mon)
Sales destination: Official EC site https://earth8you.jp and others ◆Company profile
Company name: Earth and You Co., Ltd. Representative: Ken Kitabayashi Established: April 22, 2021
Location: Inside Sail the Ship Vineyard, 1150-5 Mitakedo, Ueda City, Nagano Prefecture
URL: https://earth8you.jp
Facebook: https://www.facebook.com/Earth8You/
Instagram: https://www.instagram.com/earth8you/
Founding story of two couples: *1 Compared to our beauty lotion, *2 Age-appropriate care, *3 Compared to our regular extract, *4 Centella asiatica flower/leaf/stem extract, *5 Ascorbyl glucoside, *6 Texture disturbance due to drying
Details about this release: