Convano Co., Ltd.
Closed media [Ad visibility rate 100%!!] FAST NAIL
Achieved 95.2% advertising effectiveness with promotions using digital signage installed at nail salons
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According to a survey on the advertising effectiveness of the digital signage “femedia Promotion” installed at the nail salon “FAST NAIL” provided by Convano Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Aya Kamiyomoto) It received a high rating with advertising effectiveness of 95.2%.
“femedia Promotion” carries out various promotions at the nail salon “FAST NAIL”, which has 69 stores nationwide, and affiliated nail salon chain stores nationwide.
We also carry out promotions such as operating digital signage inside the nail salon “FAST NAIL” and handing out samples by salon staff, making it a medium that can reach approximately 175,000 people per month.
Our digital signage has gained overwhelming visibility from
beauty-conscious women who visit nail salons, and by combining sampling and digital signage, we are able to carry out more effective promotions and develop apps. By linking with the utilized customer data, it is possible to conduct feedback and marketing surveys after promotions.
Click here for an overview of femedia promotion⇒https://femedia.jp/
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■Questionnaire results
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Approximately 90% of those who viewed the signage responded that they had a favorable opinion of advertisements at nail salons.
Furthermore, 95.2% of the respondents answered, “I think it is fairly effective” or “I think it is very effective” regarding the effectiveness of advertising, and 27.1% of them answered “I think it is very effective.” I answered.
The results showed that advertisement visibility in a nail salon location was very positive, and the advertising effectiveness was also very high.
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97.7% of respondents said, “I think it would be good to try a free sample before purchasing a product,” and 98.0% said, “I think a free sample is a big motivator when purchasing a product.”
Sampling at nail salons is considered to be a very useful promotion for increasing purchase intent and increasing product awareness. Advertisements at the nail salon “FAST NAIL”, where the stay is approximately one hour, have a 100% visibility rate when the signage is viewed with both hands occupied, and the location effect increases ad favorability and advertising effectiveness. We got the results. We will utilize the results of this survey in future promotions and continue to focus on making even better promotions.
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■About FAST NAIL
A nail salon that focuses on “FAST” service and “SINMPLE” design. In order to help our customers stay beautiful 365 days a year, we operate our business with the aim of popularizing nail care. We currently have 69 stores nationwide, mainly in the Tokyo metropolitan area.
・FAST NAIL https://fastnail.jp/・FAST NAIL PLUS
https://fastnail.jp/plus/・FAST NAIL LOCO https://fastnail.jp /loco/ ■About femedia promotion
I want to deliver valuable information and experiences to women around the world. We are conducting promotions aimed at women.
The origin of the word is female media.
■Company Profile Convano Co., Ltd.
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Head Office: B3F, S Building, N.E.S. Building, 22-14 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Founded: April 11, 2007 / Established: July 10, 2013 Representative: Representative Director and President Aya Kamiyo Business: Nail Service chain management, franchise management business, various product planning, development and sales