Morning Boost Co., Ltd.
Vegan and gluten-free sweets “UPBEET! Tokyo” now available as in-flight desserts on ANA international flights!
~ Mini size and cute, perfect for an after-meal dessert! UPBEET! Two types of donuts will brighten up your air travel ~
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Morning Boost Co., Ltd. (Headquarters: Setagaya-ku,
Tokyo/Representative Director and CEO: Nozomi Jinguji) offers donuts from vegan and gluten-free sweets “UPBEET! Tokyo” that are sold by All Nippon Airways Co., Ltd. (Headquarters: Tokyo). Miyako Minato-ku, President and CEO: Shinichi Inoue (hereinafter referred to as “ANA”) will be provided as an in-flight dessert for vegetarian and vegan meals on all first and business class international flights departing from Japan.
【Detailed information】
Offer period: December 1, 2023 (Friday) to February 29, 2024 (Thursday) Routes provided: ANA international flights, all routes departing from Japan Target class: First class / Business class
Offered products: ANA×UPBEET! 2 types of donuts (plain and organic matcha) ■Background of ANA x UPBEET!Tokyo initiatives
ANA is promoting the “universalization of food” so that each customer can enjoy meals tailored to their individual food preferences and daily eating habits on board, and UPBEET!Tokyo brings together people with different values and choices. We are working to realize food diversity, which means people can enjoy food.
The two companies have developed the “ANA x UPBEET! Donut” with the desire to have vegan and vegetarian customers enjoy food just like other customers.
■About “ANA x UPBEET! Donut”
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■UPBEET!Tokyo founder Jinguji Nozomi
Born in Kagoshima Prefecture. After graduating from university, she joined All Nippon Airways Co., Ltd. as a flight attendant.
In 2018, we launched the vegan and gluten-free sweets brand
“UPBEET!Tokyo” with the desire to have everyone enjoy food together by interacting with customers from various cultures and values onboard our flights.
Achieving food diversity that everyone can eat with peace of mind, Our mission is to bring “up beat” to every day and life, and to pass on the joy and richness of food to the future.
■Brand information/Product purchase location
Instagram @upbeettokyo
Official site https://upbeettokyo.com/
Sales destination: Online shop on the official website or about 150 stores nationwide
Online shop https://www.upbeet.tokyo/onlineshop
Store information https://upbeettokyo.com/shoplist/
■Company overview
Company name: Morning Boost Co., Ltd.
Address: 2-20-13 Sangenjaya, Setagaya-ku, Tokyo 154-0024
Business details: Planning, wholesale and retail of vegan and gluten-free sweets, etc.
Representative Director and CEO: Tsukasa Jingu Hope
Manufacturer: Alphaworks Co., Ltd. V&G Factory with UPBEET!Tokyo (Japan’s first “CODEX HACCP/Japan Vegan Association/Japan Halal Association”) Triple certification acquired -February 2023-)