Morinoyoshi Co., Ltd.
General sale of “Takikomi rice with dashi soup” developed by Kyoto’s shaved bonito shop KYONO ODASHI begins
We want to convey the wonders of the soup stock made from shaved bonito flakes. No ingredients are used other than the dashi soup, so you can easily bring the deep flavor to your table.
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Morinoyoshi Co., Ltd. (Representative: Koji Morino, located in Fushimi Ward, Kyoto City, Kyoto Prefecture), a Kyoto-based shaved bushi shop founded in 1970, will be selling “Takikomi Gohan with Dashi” from December 1, 2023. start. Achieved 505 supporters and total support of 2,302,702 yen on the crowdfunding site Makuake. This is a seasoned rice base that allows anyone to easily enjoy the taste of authentic dashi soup, and also allows them to experience the deep world of dashi soup.
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Characteristics of “Takikomi rice with dashi soup”
At KYONO ODASHI, we do not use any other ingredients other than the dashi stock.At KYONO ODASHI, we pursue and offer shavings of a level that even professional chefs will be satisfied with. In order to allow you to fully enjoy the taste of the ultimate soup stock, we made it without adding any other ingredients other than shaved bonito flakes. Originally, dashi soup was used to bring out the rich flavor of the ingredients themselves and make them more flavorful. Dashi soup has always been an unsung hero, playing a behind-the-scenes role supporting the cooking from an invisible location. We wanted to draw attention to the existence of dashi soup, so we took the plunge and put it on the entire surface. Using carefully selected raw materials for bonito flakes We use carefully selected domestically produced Souda bonito flakes, Junme sardine flakes, mackerel flakes, and Rishiri kelp. We believe that the requirements for good soup stock are taste, aroma, appearance, and the ability to provide a stable stock. At Kezuri-bushiya, we purchase the necessary types and amounts using our discerning eye and taste, while observing the condition of the raw material, and adjust accordingly to create delicious dashi stock. Comes with tuna flakes (3g) with tuna flakes. Compared to other sushi ingredients, tuna flakes have less unpleasant taste, so they bring out the flavor of the ingredients to the fullest. Enjoy by sprinkling over freshly cooked rice, if desired.
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Development background
One of our goals is to make “making dashi from dried bonito flakes” an option for everyday cooking. On the other hand, there are very few households now that make dashi stock from dried bonito flakes. The reason for this is that our lives have changed significantly due to modernization. Now that it is common for both husband and wife to work, more time is spent on work and hobbies, and there is a need to automate and save time on housework, supermarket shelves are stocked with seasonings that can be dissolved in water to taste like soup stock. There are many convenient products that can shorten the time and effort of making dashi stock. They are an invaluable presence that supports modern busy days. However, what we always feel is that due to such social trends, is it okay for “dashi stock made from dried bonito flakes” to disappear from households? that is how it is. Therefore, in order to allow as many people as possible to easily experience the wonders of making dashi stock from dried bonito flakes, we came up with this takikomi rice base.
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■Product Overview Product name: Cooked rice with dashi stock Selling price: 1,350 yen (tax included) Ingredients: “Liquid dashi” kelp, sardine sardines, mackerel, dried bonito flakes, wheat brewed seasoning, mirin, sake, soy sauce, (Contains wheat, mackerel, and soybeans in part) “Attached tuna shaved flakes (thin shaved)” Tuna flakes Contents: Liquid stock 140g, attached Tuna shaved 3g Expiration date: 4 months ■Sales site KYONOODASHI online shop https:/
/shop.kyono-odashi.com/items/78537349■About Morinogi Co., Ltd. and KYONO ODASHI Morinogi Co., Ltd. is a Kyoto-based shavings shop founded in 1970. Since our founding, we have been manufacturing and selling shavings for Japanese restaurants, soba restaurants, and other restaurants mainly in Kyoto. Through trial and error, we have been able to create delicious soup stock with the support of many people, including top chefs. We want you to easily enjoy the
professional-grade soup stock made in this way at home! With this in mind, we started KYONO ODASHI as a household brand in 2019. Currently, through more than 20 types of products, we are delivering the joy of being able to easily enjoy professional-grade soup stock at home to many households.
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■Company Profile Trade Name: Morino Yoshi Co., Ltd. Representative: President Koji Morino Location: 7-26 Fukakusa Nishiura-cho,
Fushimi-ku, Kyoto, Kyoto 612-0029 Established: October 1971 (Founded in 1970) Capital: 1,000 10,000 yen URL:
https://www.morinogi.co.jp/URL: https://shop.kyono-odashi.com/