TBWA HAKUHODO Co., Ltd.
TBWA HAKUHODO wins the 11th “Creative Agency of the Year” Gold Award at Campaign “Japan/Korea Agency of the Year 2023”
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TBWA HAKUHODO Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akihiko Imai; hereafter referred to as TBWA HAKUHODO) is the recipient of the Japan/Korea Agency of In 2023, we achieved the remarkable feat of winning the Gold Award for the highest award in the category, “Creative Agency of the Year.” This category is an award that recognizes the best creative agencies specializing in creative and advertising, and this is the 11th time TBWA HAKUHODO has won this award, which is celebrating its 30th anniversary this year.
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In addition to receiving the Gold Award for Creative Agency of the Year, our executives were highly praised for their outstanding leadership, and Akihiko Imai was named Agency Head of the Year. and Takahiro Hosoda were awarded the “Creative Leader of the Year” award.
In addition, TBWA HAKUHODO’s achievements in creative and advertising were recognized, and it was awarded the “Best Culture of the Year” and “Talent Development Program of the Year” awards. Gold Award for “Brand Experience Agency of the Year” and “Social Media Agency of the Year” We won 11 awards in total, including a silver award in 5 agency categories and 6 individual categories.
The list of awards is as follows.
-Agency Division (Japan/Korea)-
Japan Creative Agency of the Year: Gold Award (TBWA HAKUHODO) Japan/Korea Best Culture of the Year: Gold Award (TBWA HAKUHODO) Japan/Korea Talent Development Program of the Year: Gold Award (TBWA HAKUHODO) Japan/Korea Brand Experience Agency of the Year: Silver Award (TBWA HAKUHODO) Japan/Korea Social Media Agency of the Year: Silver Award (TBWA HAKUHODO 65dB TOKYO)
-Individual Category (Japan/Korea)-
Japan/Korea Agency Head of the Year: Akihiko Imai (Representative Director, President and CEO)
Japan/Korea Creative Leader of the Year: Takahiro Hosoda (Chief Creative Officer)
Japan/Korea Channel/Engagement Planner of the Year: Kengo Kimura (Channel Engagement Planner Supervisor)
Japan/Korea Young Achiever of the Year: Saki Adachi (Brand Strategist, 65db) Japan/Korea Young Creative of the Year: Masatoshi Usami (Creative Director) Japan/Korea Account Person of the Year; Yu Hashimoto (Account Supervisor) ■About TBWA HAKUHODO
A comprehensive advertising company established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide. A fusion of Hakuhodo’s philosophies of “consumer-minded” and “partner-oriented” and TBWA’s unique know-how centered on the “DISRUPTION(R)” method, which has been fully utilized in the global market. We create high-quality solutions and contribute to the growth of our clients’ businesses. “DISRUPTION(R)︎” is TBWA HAKUHODO’s philosophy of not being bound by preconceptions, breaking common sense, and finding new visions. We use the new perspective of disruption not only in marketing but in all aspects of business to generate ideas to evolve businesses and brands. https://www.tbwahakuhodo.co.jp