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Home » Explore » White Essence Co., Ltd. This is the smooth feeling of cosmetic dentistry. White Essence, which provides services such as whitening and teeth cleaning at 271 member dental clinics nationwide, launches a new toothpaste called “Shale White”

White Essence Co., Ltd. This is the smooth feeling of cosmetic dentistry. White Essence, which provides services such as whitening and teeth cleaning at 271 member dental clinics nationwide, launches a new toothpaste called “Shale White”

White Essence Co., Ltd.
This is the smooth feeling of cosmetic dentistry. White Essence, which provides services such as whitening and teeth cleaning at 271 member dental clinics nationwide, launches a new toothpaste called “Shale White”
https://shop.whiteessence.com/products/cherwhite


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White Essence Co., Ltd. (Representative Director: Yoshiaki Sakamoto, Location: Shibuya-ku, Tokyo, hereinafter referred to as “White Essence”), which provides services such as teeth whitening and teeth cleaning *1 at 271 member dental clinics nationwide *2, will be in business until 2023. From Friday, December 1, 2020, the new toothpaste “Shale White” will be officially sold at White Essence member clinics and White Essence official online shops nationwide.
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The more you use it every day, the better it is for your body. White Essence “Shale White” is a toothpaste that makes teeth smooth without damaging them when brushing. Contains natural coral powder, PEG400 for color care, and fluoride to prevent cavities, and is designed not only for the beauty of your teeth but also for a healthy lifespan. “Shale White” is useful for both those who desire beautiful teeth and those who want to maintain beautiful teeth.
White Essence, which provides services that combine the technical capabilities of medical institutions with the comfort of esthetics, currently has over 3.08 million cases* and has been visited by over 600,000 customers over the past three years. White Essence’s newly released “Shale White” has been developed over two years in pursuit of quality that will satisfy White Essence customers who value quality even in their home oral care. Ta. This is a quasi-drug toothpaste that provides a smooth feeling after brushing and care for discoloration. The product contains “coral powder” derived from natural coral, which is also used in treatments at White Essence member dental clinics. It is possible to approach stains and discoloration without damaging the tooth surface.
It also contains PEG400, an active ingredient for removing tobacco tar, and works with coral powder to remove stubborn stains on tooth surfaces. It is also effective in preventing cavities, as it contains fluoride, which has the effect of repairing tooth enamel and strengthening tooth structure.
Features and overview of the new toothpaste “Sher White” (quasi-drug) The more you use it every day, the better it is for your body. For those who want beautiful teeth and those who want to maintain beautiful teeth. White Essence has pursued a toothpaste that we can confidently recommend, and designed it with beautiful teeth and a healthy lifespan in mind.
White Essence focuses on ingredients and a unique combination to create a smooth feeling.
1. Contains “coral powder” derived from natural coral, which is also used for cleaning procedures at White Essence member dental clinics. Coral powder, which is derived from fine particles of natural coral, plays the role of a *4 cleaning agent that removes dirt and coloring. After brushing, your teeth will be so smooth that you’ll want to touch them with your tongue.
2. Thorough approach to colored stains
Contains PEG400, an active ingredient for removing cigarette tar, which is highly viscous and difficult to remove with regular toothpaste.
It works on stubborn stains attached to tooth surfaces.
3. Cavity prevention
It contains fluoride, which promotes enamel repair (remineralization) and strengthens tooth structure, making it effective in preventing cavities.
4. Use low abrasive abrasives
As the abrasive uses low-abrasive nanozeolite, even those who use electric toothbrushes can use it without worrying about damaging their teeth.
Product design with an emphasis on beauty
At White Essence, we want you to provide high-quality oral care at home, so we pay attention not only to the quality of the product itself, but also to every detail such as design and usability. Shale White is based on White Essence’s brand colors of deep blue and silver, which is familiar to dental care settings, with a pink line inspired by coral as an accent. The design blends in with your home interior.
Product Summary
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Product name: Shale White (quasi-drug)
Capacity: 57g
Flavor: Apricot mint flavor
https://shop.whiteessence.com/products/cherwhite
You can purchase at White Essence member clinics nationwide, White Essence official online shops, EC malls such as Amazon, Rakuten Market, and variety shops nationwide.
White Essence will continue to pursue the highest quality and value in whitening and cleaning, based on the long-term perspective that “teeth support lifelong health,” and provide “impressive whitening” that will satisfy even more customers. I will try my best to do it.
*1:-About cleaning-
Contents: Scaling, flossing, PMTC, tongue cleaning, etc. / Cost (own expense): 8,800 yen to 42,900 yen (tax included) / Duration and frequency: Usually once a day (varies depending on the content) Side effects/risks: People with sensory sensitivities may experience irritation.
-About whitening-
Contents: Teeth are whitened using a combination of whitening materials and a dedicated whitening irradiator. / Cost (own expense): 16,500 yen to 107,800 yen (tax included) / Period and number of sessions: Varies depending on content. Side effects/risks: Although it varies from person to person, your teeth may become sensitive during or after the treatment.
*2: As of September 30, 2023
*3: Number of cases related to whitening: 1,619,150 cases, number of cases related to cleaning: 1,469,894 cases / Total results from April 1, 2005, when accurate measurement of the number of cases started, to September 30, 2023.
*4: By brushing
White Essence Co., Ltd. Overview
Head office location: 11th floor, Shibuya Tokyu Building, 3-12-18 Shibuya, Shibuya-ku, Tokyo
Company establishment: October 7, 2003
Representative Director: Yoshiaki Sakamoto
URL: https://www.whiteessence.com/
White Essence Co., Ltd. was established in 2003 by combining the technical capabilities of medical institutions with the comfort of esthetics. Technical capabilities of medical institutions and 3.08 million cases
*1 With a large number of cases, we have franchised 271 clinics across the country *2, so you can receive high-quality treatments no matter which clinic you visit. The main features of the services provided by clinics affiliated with White Essence Co., Ltd. include a wide range of menus to make your smile more attractive, treatment in a private room that soothes the five senses, high treatment quality*3, and customer trust and satisfaction. We have a money-back guarantee system *4 and a mid-term cancellation system so that you can enjoy the treatment with confidence. Leave the beauty and health of your teeth and mouth to us.
*1: Number of cases related to whitening: 1,619,150 cases, number of cases related to cleaning: 1,469,894 cases / Total results from April 1, 2005, when accurate measurement of the number of cases started, to September 30, 2023.
*2: As of September 30, 2023
*3: At White Essence, treatments are performed by dentists and dental hygienists who have undergone over 100 hours of hospitality and technical training at our headquarters and passed a certification exam.
*4: For those who are visiting White Essence for the first time and have no previous experience with whitening (including whitening at other dental clinics), if you experience whitening for the first time and do not feel a change in whiteness, we will accept your request until the next day. We will refund the full amount.




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