Austance Co., Ltd.
Austance Co., Ltd. has started offering a full-scale workshop menu. Released “Senior Business Design Workshop” that allows you to quickly understand customer situations and promote business
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, which operates a hobby club, receives many inquiries about marketing and business development for seniors from about 1,000 companies a year. Recently, we have not only been providing marketing support using the Hobbyist Club, but also using data from the 360,000 Hobbyist Club members and knowledge from senior research conducted by the Senior DX Lab to provide businesses with business development, system development, customer attraction, and growth. We provide comprehensive services such as support/CRM design/CS support/survey research/user co-creation.
The following are common concerns when developing new businesses in the senior sector.
Common problems in business development in the senior field
・I have decided on the theme of seniors, but I can't move beyond that. ・I want to talk to customers first to develop ideas
・We want to hear what our customers have to say, but we don't have a research budget of several million yen.
Therefore, we have released a variety of workshop menus that allow you to quickly understand customer situations and promote your business on a low budget.
Service overview
The Senior Business Design Workshop has five different lineups, and we can make proposals tailored to your business situation.
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Partial introduction of various workshop menus
■New business ideation workshop
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■Workshop held by customers (seniors), clients, and our company [Image 4
■Workshop for quick service prototyping
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Usage of workshops in the business development phase
new business
・Search for new business themes and understand opportunities ・User co-creation type service concept verification
・UI/UX verification using prototypes
・Marketing verification
Existing business
・Improving the UI/UX of existing apps and services and considering new features ・Extract insights from existing customers and consider new CRM measures ・Consideration of new marketing measures using user insights ・Product package verification
About Hobbyist Club
Hobbyist Club is one of Japan’s largest community services where 365,000 seniors interact through hobbies and daily life. Many of our members are over 50 and actively communicate digitally, and various events are held on a daily basis across the country, such as online exchanges by posting diaries and photos, as well as lunch parties and karaoke. Masu.
Hobby Club HP: https://smcb.jp/
About Austance Co., Ltd.
Austance provides services for seniors with the vision of “Enjoy a life of joy as you grow older.” In addition, we provide comprehensive support for companies that provide services for seniors, including business development, system development, customer attraction and growth support, CRM design, CS support, research, and user
co-creation.
By utilizing the platform of “Hobbyist Club” (365,000 members) and the knowledge of “Senior DX Lab”, a senior research institute jointly operated with senior experts, we are collaborating with various companies and local governments. We will create positive changes in the daily lives of generations.
Ostance HP: https://ostance.com/
Senior DX Lab: https://ostance.com/lab/
■Requests for materials and inquiries regarding this research service Austance Co., Ltd. Service development manager
Email address: info@ostance.com
TEL: 03-6420-0990
More details about this release:
https://prtimes.jp/main/html/rd/p/000000105.000018508.html
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