Ami-chan Rise
“Yahaba Treats.” is a delicious sustainable sweets made from local specialty products made by farmers from Yahaba Town, Iwate Prefecture. ~Release of a series of vegan, gluten-free, and guilt-free reward snacks made with substandard vegetables and local ingredients. Aiming for consumer happiness and agricultural revitalization, we are taking on the challenge of crowdfunding and commercializing the product. ……
Amichan Rise (Yahaba Town, Shiwa District, Iwate
Prefecture/Representative: Hiromi Sasaki) is Yahaba, a proud sweets brand in Yahaba Town that uses home-grown high amylose rice called “Amichanmai” that is friendly to the global environment and everyone. We have developed treats.
yahaba treats. is a snack that will bring a smile to people’s faces, regardless of age or gender, who are particular about not using eggs, dairy products, animal ingredients, wheat, or white sugar, and who are particular about using no additives, no refined white sugar, and no white sugar. We are launching three types of flour soufflé cake series and brown rice flour shortbread cookies that can be stored for a long time.
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[Three “kindness” of yahaba treats.]
yahaba treats. takes SDGs into consideration and uses Yahaba’s specialty products such as amichanmai, which are grown in-house without pesticides, as well as zucchini, wild grapes, and Jerusalem artichokes. In addition, in consideration of food mileage, we use around 80% local ingredients, such as millet millet, a specialty of Iwate, and sake lees from local sake breweries, and avoid imports as much as possible.
Mei Chiba, a vegetable food producer who has been involved in lectures and consulting on food diversity in Iwate Prefecture and other parts of the Tohoku region, is in charge of supervising and producing recipes for the gentle yahaba treats.
■People-friendly
These sweets are great for vegans, people with dietary restrictions such as allergies, blood sugar levels, diets, gluten-free, etc., as well as people who are health conscious.Not only do they accommodate a variety of people without feeling guilty, but they also provide nutritional support.
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Homemade Amichanmai, the main ingredient, is said to have a low GI value and is unlikely to raise blood sugar levels, and this vegan sweet, which is rich in dietary fiber including brown rice flour, is suitable for people with type 2 diabetes and those who are concerned about blood sugar levels and diet. It is a snack that is easy for those who eat it. As Sasaki himself suffers from diabetes, his desire to create snacks that are kind to the growing number of diabetic people around the world and also useful for pre-diabetic care is reflected in his desire.
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Shortbread is the first canned vegan and gluten-free sweet, and is a long-awaited long-term storage product that can be used as a preserved or portable food.
In the Iwate/Morioka area, which is popular among foreign tourists, the product will meet the growing global demand for vegans,
vegetarians, and gluten-free food, and will also contribute to inbound hospitality.
■By using around 80% of the raw materials that are friendly to Iwate, including Yahaba Town, mainly local agricultural products and specialty products, we support producers and revitalize the town. The product will be distributed as a local specialty product and souvenir, catering to the growing number of vegans, vegetarians, and
flexitarians who lead plant-based lifestyles around the world. In addition, since Sasaki himself is a farmer, this snack is friendly to producers who are aiming to overcome the difficult current situation of rice farmers, who are declining due to climate change and rice field production adjustments.
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■Environmentally friendly
Amichanmai, a high-amylose rice that is the main ingredient, is grown without pesticides to reduce environmental pollution, and uses substandard zucchini and discarded citrus peel to eliminate food loss. We also take into account the use of local products, including home-grown rice and agricultural products, to reduce transportation costs and environmental impact.
Protecting rice fields will definitely help prevent flooding caused by heavy rains due to global warming, and protecting the production of rice, the staple food of the Japanese people, will definitely help prepare for the food crisis that is said to come in the near future. . yahaba treats. lineup
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1. Brown Rice Flour Soufflé Cake This soufflé cake is made with no animal products and has a fluffy texture that you wouldn’t believe is gluten-free, and is filled with zucchini, a specialty of Yahaba Town. Available in three flavors: citrus, pumpkin, and chocolate. Inside is a generous filling of vegan custard cream made from millet flour, a type of Japanese superfood grain.
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Citrus also contains wild grape cream made from 100% juice from wild grapes, a specialty of Yahaba town, which Sasaki is also involved in producing.
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It’s fluffy, moist, and delicious, and it’s low in calories. [Ingredients] Brown rice flour, zucchini, unadjusted soy milk, rice oil, soy milk yogurt, sugar beet, amazake, wild grape vinegar, white miso, millet flour, citrus peel, natural salt, vanilla oil,
aluminum-free baking powder, baking soda/plain : Straight 100% wild grape juice/Pumpkin: Pumpkin, sake lees/Cacao: Cocoa powder
[Planned sales price] 1 piece (75g) 500 yen (tax included)
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2. Shortbread Cookies Our shortbread cookies are made with a focus on deliciousness, with a crunchy texture, a light texture, and a milky, rich taste and aroma, packed in cute cans so you can enjoy two flavors: plain and chocolate. . This sweet is rich in dietary fiber and is gentle on the intestines, using homemade brown rice flour, Jerusalem artichoke powder, and dried substandard zucchini skin, a specialty of Yahaba Town. By canning it, we can make it plastic-free and store it for a long time, making it useful as preserved food, portable food, and emergency food for people with dietary
restrictions, as well as gifts and souvenirs. [Ingredients] Brown rice flour, rice oil, almond powder, sugar beet sugar, potato starch, unadjusted soy milk, agar powder, Jerusalem artichoke powder, zucchini skin powder, salt, cocoa powder (chocolate only)
[Planned sales price]
1 can of 10 pieces (5 plain, 5 chocolate) 550 yen (tax included) [Image 9
Sweets made only with natural and healthy ingredients are snacks that everyone from small children to the elderly, whether they have dietary restrictions or not, will be happy to eat.
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To protect sustainable agriculture and rice fields
Paddy fields continue to decrease year by year due to climate change and acreage reduction. Coupled with the shift away from rice due to the Westernization of the diet and the government’s measures to encourage a switch to feed rice, the production of rice, the staple food of the Japanese people, is in a critical situation. Furthermore, as the nutritional value and sustainability of domestically produced superfood grains are attracting attention, the sharp decline in the number of producers is a serious problem. We want to deliver safe and delicious sweets to those who need them, catering to people with dietary restrictions and various food minorities such as policies and allergies.We also want to use rice to preserve rice farmers, paddy fields, and grains for the future. In order to commercialize this product, we are taking on the challenge of crowd-funding called Ishiwari in Iwate Prefecture, with the hope of protecting it. *Click here for Ishiwari’s crowdfunding page
https://ishiwari.iwate.jp/pj/IswN0969709
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The tasting event held in July and the pre-sampling samples were also very popular, and we have received a lot of support and expectations for the release.
Please support our crowdfunding campaign so that we can deliver yahaba treats. from Yahaba Town, Iwate Prefecture to those in need across the country and around the world.
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In addition, in order to commercialize this product in the future, we are looking for retailers, cafes, hotels, concept shops, etc. to sell this product, which is ideal for inbound tourists. yahaba
treats.https://yahabatreats.com/
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000126399.html