Tsukurie Co., Ltd.
HOUGA, a personal dress brand, establishes a new company “HOGA Co., Ltd.” on December 1st, and opens an atelier shop in the ward. Fashion entrepreneurship support base “Idetachi Tokyo” 1st generation brands become incorporated
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HOUGA, the first brand to move into Idetachi Tokyo, a fashion-specific startup support base located in Nippori, Arakawa Ward, will open HOUGA Co., Ltd. (Headquarters: Arakawa Ward, Tokyo; President and CEO: Moe Ishida) in December 2023. Established on the 1st. After graduating from Idetachi Tokyo, I opened an office with an atelier shop in Arakawa Ward.
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Background of company establishment
The predecessor, HOUGA, was opened by Moe Ishida in 2016 as a sole proprietor. “HOUGA” started in the spring/summer season of 2019, and moved into Idetachi Tokyo in February 2021. In August of the same year, participated in Tokyo Collection (Rakuten Fashion Week TOKYO 2022 S/S) for the first time. The following year, 2022, he continued to be active, presenting the 2023 Spring/Summer collection at Tokyo Collection. The number of brand followers and customers, the number of wholesale stores, POPUP store openings at department stores and select shops, and opportunities for media exposure have increased, and both sales and name recognition have increased dramatically since the brand’s inception.
Recently, I met a new atelier in Arakawa Ward, and will graduate from Idetachi Tokyo in November 2023. We became a corporation on December 1st. In line with Idetachi Tokyo’s goal of “dressing your ambitions,” we are looking forward to seeing them flourish as fashion designers, entrepreneurs, and managers who will spread their wings from the Nippori Textile District.
Founder Moe Ishida’s thoughts on establishing the company
We strive to help all people live a life of brilliance, free from various constraints, and without forgetting their own feelings and emotions.
The meaning of the company name (brand name) HOUGA and “sprout” is to sprout. The dress pieces that come from the “Land of HOUGA”, where the heart is free, are items that will help bring out your unrealized and forgotten potential.
Dress-up items can be combined with your existing clothes to create new sensations, and can be worn freely for both everyday life and special occasions.
In today’s world, I think there are many times when we deviate from the established “correct answer”, when we feel a little out of place even in our happy days, or when we feel that life is somehow difficult.
We have established a company with the goal of becoming a partner brand that is close to all people, including modern women who feel like they are leaving themselves behind.
I am fascinated by the power of fashion to brighten not only your appearance but also your heart.
Fashion can sometimes feel a bit difficult to wear, or you may feel like you shouldn’t wear it because of your age, body shape, gender, etc., but I think it’s more free and anyone can enjoy it. .
By encountering HOUGA’s dress pieces, I hope that you will be able to unlock potential and charm that you were not aware of, and that you will be able to enjoy life as much as possible, just as you are. The idea is to support people from the “Land of HOUGA” by delivering items from their hometown.
Release your senses and emotions. How you wear it is up to you. May I be your ally, regardless of era, age, or gender, at any time and in any situation.
I want to create HOUGA-style fashion that is gentle and mysterious, and that fits the heart.
◆Moe Ishida Profile
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https://houga.jpBusiness content: Planning, manufacturing, and sales of clothing Contact: info@houga.jp
“HOUGA ATELIER SHOP” will be held on December 2nd (Sat) and 3rd (Sun) [Image 3
“HOUGA ATELIER SHOP” will be held on December 2nd (Sat) and 3rd (Sun). This will be the first event sponsored by Idetachi Tokyo after relocating its office there. In addition to being able to try on and purchase new and archived items, there will be an exhibition of design drawings and patterns used in the production process of the 2023 Fall/Winter Collection, and leftover original HOUGA fabrics will be on sale. If you purchase a product, you will also receive an original novelty bag as a gift. Anyone can come.
Date: 12/2 (Sat) ・3 (Sun)
Time: 12:00-17:00
Location: 7-13-2-101 Nishioku, Arakawa-ku, Tokyo (5 minutes walk from Oku Station on the JR Ueno Tokyo Line)
*This is a residential area, so please be considerate of your neighbors. What is Idetachi Tokyo?
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Idetachi Tokyo is a fashion-specific business startup support base from Arakawa-ku, Tokyo, commissioned by Tsukurie Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo; Representative Director: Hideki Suzuki). We opened in February 2021 in Nippori Textile Town, one of Japan’s leading textile towns, as an incubation facility to support those who want to start a business in the fashion-related industry. In order to help you run a fashion business that can continue to grow while utilizing office space 24 hours a day, 365 days a year, an incubation manager who supports startups and management will meet with you twice a month, as well as senior entrepreneurs, designers, lawyers, and copywriters. Eight mentors with diverse specialized fields, including writers, support residents. You can stay for up to 3 years. In addition, you can take advantage of various subsidies and grants from Arakawa Ward, as well as a system that allows you to receive rent subsidies of 50,000 yen per month for up to 3 years if you set up an office in Arakawa Ward after the tenant moves out. For those who want to start a business in the fashion-related industry, it is possible to build a business foundation in the early stages of starting a business.The location in the Nippori Textile Town, where fabrics and materials are available, and the convenient access to Nippori Station on the JR Yamanote Line are also attractive factors.
We have 4 private offices and a shared office that can be used by 5 businesses. Residents can use industrial sewing machines, UV printers, etc. at special discounts at the shared workshop/creation space “Baby Rock Studio Nippori” within the facility, as well as the “Tsumugiba” co-working space for entrepreneurs on the third floor. Our goal is to produce brands that spread around the world from Nippori Textile Town. The first generation of Idetachi Tokyo students will graduate at the end of January 2024 after a maximum three-year residency period. A new brand will move in from February.
■Usage fee: Private office 50,000 yen, shared office 10,000 yen *Includes monthly and common service fees. Other costs will be borne by you.
■Location: 5th floor, “Flat Nippori”, 6-17-6 Higashi Nippori, Arakawa-ku, Tokyo 116-0014 ■Access: JR Yamanote Line, Keihin Tohoku Line, Joban Line, Keisei Main Line, Narita Sky Access Line,
Nippori/Toneri 8 minutes walk from Nippori liner station
Idetachi Tokyo official web page https://idetachi.com
Contact information
[Inquiries regarding this release and interviews]
Idetachi Tokyo Management Office (Tsukurie Co., Ltd.)
Person in charge: Kodama/Ichikawa Email: info@idetachi.com