WithMidwife Co., Ltd.
With Midwife representative Seigetsu Kishihata becomes a professional picker for “NewsPicks”
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From December 2023, Seigetsu Kishihata, representative of With Midwife Co., Ltd. (head office: Osaka City), which operates the employee health support program “The CARE” accompanied by midwives, has been appointed as a professional picker for “NewsPicks”. .
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◼︎Leverage your knowledge as a business owner and midwife to delve into social issues such as gender, health, and work styles
“NewsPicks” is the largest social economic media in Japan with over 8 million downloads. We provide readers with carefully selected economic news, NewsPicks original articles and video content, along with comments and explanations from experts and experts in various fields. Professional pickers are experts who act as official commentators carefully selected by NewsPicks, and currently more than 300 specialists are participating.
Seigetsu Kishihata of With Midwife Co., Ltd. is an entrepreneur who founded With Midwife Co., Ltd. while working as an active midwife to create a system that provides care for people at all stages of life, not just in hospitals. Utilizing my knowledge as a business owner and midwife, I will provide comments from a professional standpoint, focusing on issues facing modern society such as gender, health, and work styles.
◼︎Special topics to pick up: “Lonely parenting” is increasing in modern society Infertility, postpartum depression, and abuse have become social issues in recent years, with 1 in 5 couples undergoing infertility treatment, suicide being the leading cause of death among expectant mothers, and 50% of abuse of children under the age of 10 occurring within one month after giving birth. .
Nuclear families have become the mainstream family structure, and “solitary parenting”, in which children are raised in isolation due to a lack of close support, has also become an issue.
In addition, in recent years, postpartum depression has become an issue not only for women but also for men, and a survey by the National Center for Child Health and Development found that couples were judged to be at risk of mental health problems within one year after giving birth. It is estimated that 30,000 households are affected each year, with men slightly outnumbering women. *1 From the post-war period of high economic growth to the present day, people’s way of life and way of thinking have changed significantly, but the systems that support life have not changed sufficiently, and there are lives that cannot be saved by medical treatment alone. With Midwife Co., Ltd. was launched to change this situation with the help of midwives.
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◼︎ Utilizing my expertise and knowledge as a midwife to address social issues related to life
A midwife is a woman who is licensed by the Minister of Health, Labor and Welfare and whose job is to provide midwifery or health guidance to pregnant women, birth mothers, or newborns, and is a senior position among nurses. It is a profession that involves not only childbirth, but also sex education, pregnancy, childcare, menopause, and other aspects of a woman’s life.In the past, midwives were called midwives, and they served as close companions throughout the lives of families in the community. I was there.
However, currently around 90% of midwives work in hospitals and clinics, and many ordinary people are only able to receive care from midwives for 5 to 7 days while in the hospital.
This is related to the postwar GHQ’s control of the number of births, the change in values that “childbirth = medical care,” and the consolidation of birthing facilities into hospitals. Midwives who lost their jobs in the area started working in hospitals one after another, and the system changed to its current form. The common image of midwives working in hospitals “only during childbirth” is actually a recent one. However, rather than waning, his skills have been refined over time.
Utilizing my expertise and knowledge as a midwife who is an expert on sexuality and life, I will also face social issues related to “life” as a professional picker for “NewsPicks”.
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◼︎Initiatives at With Midwife Co., Ltd.
Our mission is to realize a future in which not even a single life that could not be born is left behind, and we are engaged in three main projects.
Midwife support project (https://lic-says.jp/)
└We are building a network of midwives and discovering and training potential midwives in the region.
In-house midwife business (https://thecare-biz.jp/)
└We have introduced midwives to companies to support employees’ health and childcare online, in person, and at home.
A project that connects midwives and consumers (https://mtmidwife.jp/) └We operate a midwife search site to provide services that are suitable for individuals who have not received midwife care in the past.
We provide an environment where you can connect with midwives. Other collaboration projects
└We utilize the knowledge of midwives to develop products, provide consulting, and participate in national demonstration projects. EX) Collaboration example with Akachan Honpo Co., Ltd.
(https://www.akachan.jp/doubleslash/)
Example of collaboration with Takara Belmont Co., Ltd. (https://whc-takara.jp/) Example of collaboration with Beppu City (https://onsencare.jp/) Example of collaboration with Shinshu University (https://wellvic.jp/) [Image 4
◼︎With Midwife Co., Ltd. Representative Director Seigetsu Kishihata Biography Her experience fighting illness at the age of 14 made her think deeply about life, and around the same time she witnessed neglect around her, which led her to aspire to become a midwife. Obtained a nursing qualification from Kagawa University, and while attending school, experienced starting a business for the first time in the wedding industry and expanded the business nationwide.
Afterwards, he decided that “midwives are essential as human resources who will support the future era, and we need to create a system structure that maximizes the value of midwives.” He decided to study midwifery and management at Kyoto University Graduate School of Medicine. Entered the department. Aiming to start her own business in 10 years, after graduating, she worked as a midwife at a general hospital in Osaka City, supporting approximately 2,000 births a year, but during her clinical work, she realized the seriousness of social issues such as abuse and abortion. He decided to start his own business ahead of schedule, and his business model was selected as a finalist at the 5th LED Kansai.
In 2019, she founded With Midwife Co., Ltd., which develops “The CARE,” a health and childcare employee support program that introduces midwives to companies. While currently working at the hospital, in addition to supervising collaborative projects with Akachan Honpo Co., Ltd. and Beppu City, he also participated as an expert in the Cabinet Office’s study group on the Outline for Countermeasures for a Society with a Declining Birthrate. She is also involved in supporting female entrepreneurs at the Osaka Industrial Bureau, a public interest incorporated foundation.
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[Comment from Seigetsu Kishihata, CEO of With Midwife Co., Ltd.] I am very honored to have been appointed as a professional picker. Our main business, the corporate service “The CARE,” utilizes the knowledge of midwives to support health management and women’s empowerment. In addition to childbirth and childcare, I would like to mainly comment on topics related to career x childcare, health issues specific to women and changes in life stages, as well as
entrepreneurship and human capital management.
Kishihata Seigetsu’s “NewsPicks” page
https://newspicks.com/user/9610065
◼︎NewsPicks Scheduled to appear at “WestShip 2023”
Kishihata is scheduled to be on stage at “NewsPicks ‘WestShip 2023′” to be held on Wednesday, December 20th.
“WestShip 2023” is an event where players from diverse innovation ecosystems gather to further accelerate the creation of opportunities for co-creation that transcends community boundaries.
Kishihata will hold a session with Yojiro Kaburagi of Persol Carrier Co., Ltd. on the theme of “What is the key to forming a team that accelerates innovation creation?”
NewsPicks “WestShip 2023” event overview
Date and time: Wednesday, December 20, 2023 13:00~20:30
▼Kishihata presentation session
14:45~15:30 “What is the key to forming a team that accelerates innovation creation?”
Event format: Real event (online archive will be distributed after the event) Location: Knowledge Capital Congress Convention Center (B2F, Grand Front Osaka North Building, 3-1 Ofuka-cho, Kita-ku, Osaka)
Participation fee: Free
Click here for event details
https://region.newspicks.com/ws2023
Sign up here
https://client.eventhub.jp/ticket/C0FT9F7Xr
■About “The CARE”, an accompanying employee health support program (EAP service) provided by With Midwife Co., Ltd.
The CARE official website: https://thecare-biz.jp/
-Three features of The CARE-
Thorough support from staff with a wide range of expertise
We have at least three dedicated staff members who hold national qualifications such as nurses, midwives, public health nurses, etc., and we use their specialized knowledge to assist you with a variety of concerns in your work and private life, such as mental health, physical condition management, pregnancy, child rearing, and nursing care. .
Ease and ease
You can receive consultations on LINE 24 hours a day, 365 days a year, and our dedicated company staff will respond within 24 hours. Anonymous security
This is an external consultation desk that can be used anonymously, so you can use it as a 3rd place where you can free your mind.
■Company overview
Company name: With Midwife Co., Ltd.
Establishment date: November 1, 2019
Capital: 3 million yen
Representative: Seigetsu Kishihata
Address: QUINTBRIDGE303, 4-15-82 Higashinoda-cho, Miyakojima-ku, Osaka-shi, Osaka
Philosophy: Realizing a future in which not even a single life that could not be born is left behind.
We not only see life right in front of our eyes, but also invisible life, such as miscarriages and stillbirths, on a daily basis. Through the power of midwives’ “care,” we will realize a society in which no life is left behind.
Official website: https://withmidwife.jp/
【reference】
(*1)Scientific Reports, Parental psychological distress in the postnatal period in Japan: a population-based analysis of a national cross-sectional survey,
https://www.nature.com/articles/s41598-020-70727-2