Mash Holdings Co., Ltd. Sesame Street Market Achieved sales of 11 million yen on the first day of opening of the first store! It became so popular that there was a waiting line of over 400 people before the store opened.

Mash Holdings Co., Ltd.
[Sesame Street Market] Achieved sales of 11 million yen on the first day of opening! It became so popular that there was a waiting line of over 400 people before the store opened.
Ikebukuro Sunshine City store opened on Thursday, November 30th. Stuffed toys and donuts drive sales; Elmo is overwhelmingly popular as a character
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Sesame Street Market, a new Sesame Workshop-authorized Sesame Street Market developed by Mash Style Lab Co., Ltd. (Headquarters:
Chiyoda-ku, Tokyo/President: Hiroyuki Kondo), is a world complex of Sesame Street merchandise sales, cafes, and workshops. We opened our first Ikebukuro Sunshine City store on November 30th (Thursday) as our only official store.
Approximately 300% sales compared to the first day’s budget! Good start with sales exceeding 11 million yen
At the Ikebukuro Sunshine City store, many customers lined up from around 7 a.m. before the store opened, and by the time the store opened at 10 a.m., more than 400 customers had gathered. The event got off to a better start than expected, with long waiting lines at both the product sales and cafe locations throughout the day, with final sales exceeding 11 million yen, approximately 300% of the first day’s budget.
[Image 1

-Product Sales-The best sellers are various stuffed animals (S size ¥3,520~, M size ¥4,730~, L size all ¥9,020), various stuffed animal badges (¥990), tote bags, stationery, etc. Colorful and unique characters Items that allow you to enjoy the worldview of the series have also been widely popular. Especially when it comes to character types, Elmo is overwhelmingly popular. Due to the large number of customers purchasing various items in bulk, some items were sold out immediately, but we plan to have them restocked starting today. [Image 2