Mitsui Fudosan Co., Ltd.
The 2nd store of the evolving showrooming store “LaLaport CLOSET” will open in Mitsui Shopping Park LaLaport Ebina on Friday, December 8th. Find the one that suits you through multiple experiences and professional experience such as personal color diagnosis
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Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Shun Ueda, hereinafter referred to as “Mitsui Fudosan”) is implementing various digital transformations (hereinafter referred to as “DX”) in order to provide a new form of shopping in the post-corona era. ). The second store of “LaLaport CLOSET” will be opened on December 8, 2023 as a place to integrate the Mitsui Shopping Park official online shopping site “Mitsui Shopping Park &mall” with a real facility. We will open at LaLaport Ebina Shopping Park (Ebina City, Kanagawa Prefecture).
■Showrooming store where you can try on &mall’s popular fashions all at once LaLaport CLOSET opened its first store in March 2021 at “Mitsui Shopping Park LaLaport TOKYO-BAY” (Funabashi City, Chiba Prefecture). This is a showrooming store that collects popular fashion shops listed on &mall. Not only can you easily try out products from multiple shops in one place, but you can also purchase your favorite products at &mall by simply scanning the QR code, so you can shop empty-handed without adding to your baggage. Is possible.
■The diagnostic experience service is popular, allowing you to discover things about yourself that you didn’t know existed! The first store recorded a purchase rate of over 70%
Since the first LaLaport CLOSET store in LaLaport TOKYO-BAY opened, the most common comments we have received from customers are about fashion, such as “I don’t know what looks good on me” and “I have a complex about my body shape.” I was not good at it. In order to respond to these customer issues, starting in April 2022, we will introduce self-care services that you didn’t know existed, such as 3D skeleton diagnosis using a 3D body scanner and personal color diagnosis by a color diagnostician, based on the concept of “When you understand, fashion changes.” We provide a diagnostic experience service that allows you to discover. As a result, we have been able to achieve high customer satisfaction and a high purchase rate of over 70%, and have achieved growth.
[Image 1
“LaLaport CLOSET Ebina” exterior CG
[Table 2: https://prtimes.jp/data/corp/51782/table/570_1_5a3aea80713cab23647b46e724a72897.jpg ]
(1) How to use the trial service
Various trial services can be used by reserving a date and time from the LaLaport CLOSET page on the &mall site (fashion diagnosis display “+PLUS MIRROR LaLaport CLOSET” can be used at any time without reservation). In addition to the 3D skeleton diagnosis that can be booked every day, we will also hold personal styling events by professionals on a monthly basis, such as trouble diagnosis by stylists and personal color diagnosis by color diagnosticians. -LaLaport CLOSET site: https://mitsui-shopping-park.com/ec/lalaportcloset/- (2) About 3D skeleton diagnosis
3D skeletal diagnosis uses a 3D body scanner to scientifically visualize body shape characteristics from body scan data, and diagnoses 36 different combinations of “body type” seen from the front and “thickness type” of the upper and lower body. The diagnostic results will be derived.
“Body type” is divided into four silhouettes when viewed from the front: “V”, “I”, “X”, and “A”. In addition, our staff, who have experience working with various brands, will help customers select the most suitable silhouette and material according to their diagnostic results, hang recommended items on racks in the fitting room, and provide advice and help with styling. . The experience fee is 1,000 yen (tax included) and reservations are required, but free visitors are also welcome if reservations are available.
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(3) About the fashion diagnostic display “+PLUS MIRROR LaLaport CLOSET” Anyone can use the fashion diagnosis display, which is equipped with multiple diagnostic functions such as face/personal color diagnosis and fashion type diagnosis using an AI camera, for free and for fun. Diagnosis results can be taken home in paper medical records or on the web page, making them useful for shopping within the facility. [Image 4
[+PLUS MIRROR diagnostic function]
1.Face/personal color diagnosis
Diagnose your face and personal color just by taking pictures with the AI camera. Based on the diagnosis results, we will suggest recommended items and coordination that will suit you.
2.Fashion type diagnosis
By intuitively selecting from multiple coordination photos displayed on the display, we can identify the customer’s latent preferences and suggest recommended coordination.
3.12 Constellation Mind Diagnosis
We will suggest recommended items and coordination based on the diagnosis results that combine the customer’s zodiac sign and intuitive selection of motifs.
Mitsui Fudosan’s digital transformation (DX) initiatives
The Mitsui Fudosan Group’s long-term management policy “VISION 2025” states that one of its three visions is to “utilize technology to innovate the real estate industry itself.” We aim to realize “Real Estate as a Service,” which combines hardware and software (real and digital) and provides them as a “service.”
So far, we have launched the Mitsui Shopping Park official mail order site “Mitsui Shopping Park &mall”, the multi-location shared office “Workstyling”, the “Kashiwanoha Data Platform” that promotes the utilization of data, the real estate MaaS business “&MOVE”, etc. We are continually releasing new businesses that are not bound by the real estate framework.
About the Mitsui Fudosan Group’s contribution to SDGs
https://www.mitsuifudosan.co.jp/esg_csr/
Based on the philosophies of “coexistence and coexistence,” “linking diverse values,” and “realizing a sustainable society,” the Mitsui Fudosan Group aims to create a society where both people and the earth are enriched. We promote business with an awareness of (S) and governance (G), that is, ESG management. We believe that by further accelerating the Mitsui Fudosan Group’s ESG management, we will be able to make a significant contribution to realizing “Society 5.0” advocated by the Japanese government and achieving the “SDGs.” In addition, in November 2021, we formulated the following group guidelines regarding “realizing a decarbonized society” and “promoting diversity and inclusion,” and in March 2023, regarding “biodiversity.” The Mitsui Fudosan Group will continue to work toward solving social issues through urban development.
【reference】
・“Formulate a group action plan to realize a decarbonized society” https://www.mitsuifudosan.co.jp/corporate/news/2021/1124/
・“Development of Diversity & Inclusion Promotion Declaration and Initiatives Policy”
https://www.mitsuifudosan.co.jp/corporate/news/2021/1129_02/ ・“Formulate group biodiversity policy”
https://www.mitsuifudosan.co.jp/corporate/news/2023/0413/
*The initiatives in this release contribute to two goals in the SDGs (Sustainable Development Goals).
Goal 9: Create a foundation for industry and technological innovation Goal 17: Achieve your goals through partnership
More details about this release:
https://prtimes.jp/main/html/rd/p/000000570.000051782.html