Weichai Hongji Technology Co., Ltd.
[Event Report] Wenchi Group holds global strategic partner meeting and new product exhibition in Dubai for Shandong Heavy Industries Group, which strives to co-create value for customers
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Weichai Group (Weichai), China’s largest diesel engine manufacturer based in Shandong Province, China, and Shandong Heavy Industries Group will hold a global partner meeting in Dubai, United Arab Emirates, on Saturday, November 25, 2023 (local time in Dubai). We held a new product exhibition. Shandong Heavy Industries Group will actively implement the “One Belt, One Road” proposal, deepen international cooperation, and bring together 570 dealers and major customers from more than 70 countries including the Middle East, Europe, Africa, and South Asia, and develop a future vision. We were thinking about it together.
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Abdullah Ben Damitan, President and CEO of Dubai Universal Port Group, Free Trade Zone, and Abdullah Allah Hashimi, Director of Management of Dubai Jafza Free Zone (JAFZA), attended the day and participated in the new product exhibition. Did. Tan Xuguang, President and CEO of Shandong Heavy Industries Group, gave a congratulatory address, and Wang Zhijian, vice president of the group, gave a speech, saying, “We will work together to create value for our customers.” Also in attendance were the heads of related businesses of Shandong Heavy Industries Group, including Italy’s Ferretti, France’s Bodoin, Germany’s Linde Hydraulics, and America’s PSI.
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At the Global Strategic Partner Conference, the 2023 “Excellent Partner Award” was awarded to 14 partners, and representatives of six partners from the United Arab Emirates, Saudi Arabia, Turkey, etc. stood shoulder to shoulder with Shandong Heavy Industries Group and worked together. We shared the story that has developed.
Shandong Heavy Industries Group will join hands and hearts with partners around the world, move forward side by side to discover new markets, and jointly create great brand effects and a new model of international co-prosperity, moving towards a more beautiful future in all parts of the world.
Second step in “global expansion”: building a new platform for regional co-prosperity
2023 marks the 10th anniversary of the joint construction of the “One Belt, One Road” initiative, and Shandong Heavy Industries Group held a series of global strategic partner meetings to start a journey of friendship, cooperation and development. This win-win journey across great distances began in Astana, Kazakhstan, and caused a strong reaction in the global industry.
Consistent with the cooperative philosophy of global open development, Shandong Heavy Industries Group has been deeply developing the international market for more than 30 years, with 287 overseas offices, 905 agents, and 8 local joint ventures around the world. I have a factory. A worldwide network system has been established between each company.
Dubai has a favorable location and is the first choice for Shandong Heavy Industries Group to fully deepen the development of the Middle East and Africa market, and is also the second destination for Shandong Heavy Industries Group’s global partner meeting. . The purpose of this conference is to explore new avenues for international cooperation, build a new platform that can achieve win-win regional cooperation, and open up new spaces for future development.
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The Shandong Heavy Industries Group proposes and aims to join hands with global partners to fully launch the following five actions for a new era.
・Provide integrated solutions with optimal value to customers ・Build a network of the most competitive sales channels
・Building a comprehensive service support system
・Build an instantaneous interlocking mechanism that connects directly to the market
・Create a world-class high-end brand image
Diesel engines are an important part of Shandong Heavy Industries Group’s export business. Turkey is a market that has been developed for many years by WeiChai, a subsidiary of Shandong Heavy Industries, as a co-constructor of the One Belt, One Road initiative. Through strong cooperation with Weichai, Turkey’s Turkish Maritime Company (BTM Co.) has achieved great development. We started cooperation with Weichai in 2009, and have mainly sold medium and high-speed engines for Weichai ships, France’s Baudouin M series large-bore engines, and power generation units. Over the past five years, sales have increased by 186%, 24%, and 2573%, respectively. Weichai engine products have a displacement of 2.3 to 579L and are widely applicable to markets such as work boats, tugboats, fishing boats, passenger ships, yachts, and power generation. Our products have advanced performance, and are sold in regions such as Europe, the Middle East, and Africa, and are highly trusted by our customers.
Built a Middle East operation center and established a comprehensive service support system.
For the past ten years, with the development of “One Belt, One Road”, the export market of Shandong Heavy Industries Group’s products has been expanding year by year. In 2022, we have established a strategy to continue to strengthen investment in the Middle East, improve the application capabilities of our overseas subsidiaries, and grow into a provider of “products technology services.” We then built a global service and parts system based on the principle of “product sales and parts first,” and established the “Middle East Operations Center” in Dubai.
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The center is located in the JAFZA Free Trade Zone in Dubai, United Arab Emirates, with a site area of 10,000 square meters, and is positioned as “high-end products, high-end manufacturing,
high-efficiency operation, and high-efficiency services”, and has product exhibition, warehousing and logistics. It integrates five functions, including after-sales service, visual testing, and training support.
The center has a showroom of approximately 200 square meters, where products and brands are displayed three-dimensionally, allowing you to intuitively feel the capabilities of the Shandong Heavy Industries Group as a whole. With strong indoor and outdoor storage storage capabilities, it can be used for transit storage of various products, greatly reducing transportation distance and supply time. It provides 365-day parts service, covers 7 local service stations and a service network of more than 20 locations in the Middle East and Africa, and is equipped with 5 advanced test benches. It is equipped with 3000kW, 10000V high output, medium and high voltage product testing capacity, and two training grounds with an area of 300 square meters have been built at the same time to meet the product and technology training needs of local service stations and customers. I’m here.
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Shandong Heavy Industries Group plans to establish regional operation centers in Dubai, Singapore, Central Asia, South America, Africa, etc. By connecting the world’s top logistics service groups and powerful dealer partners, we will do our best to create a unified service platform for large groups and large regions. We integrate after-sales service, parts, logistics, and training, and synchronize localized manufacturing and financial support. We have built a comprehensive global market service support system to meet customer needs with optimal service, highest efficiency, and lowest cost.
Introducing hardcore products that create new all-in-one solutions At the venue, 13 power products/components such as gold power trains with thermal efficiency exceeding 50%, M series large-bore power generation units, WH series high-end marine power, marine propulsion systems, and electric drive bridges will be exhibited as green and low-carbon power. The Shandong Heavy Industries Group formed a kingdom and promoted the Shandong Heavy Industries Group’s plan based on the “double carbon” strategy to the world. In the commercial vehicle exhibition area, 23 completed vehicles such as high-end trailers, dump trucks, mixer trucks, trucks, pickup trucks, buses, school buses, and VAN vehicles are assembled, giving guests the advantage of all series of commercial vehicles of Shandong Heavy Industries Group. He showed his enthusiasm to take on the challenge of being world class. In the construction machinery exhibition area, 16 high-end construction machines such as loaders, excavators, bulldozers, and flat machines towered over the exhibition. The gold core competitive advantage of “WeiChai engine Linde hydraulic electric control system” received praise from many partners. Five agricultural machines, including tractors, combines, and wheeled grain harvesters, electric forklifts, transportation robots, and luxury yachts were on display, and visitors stopped to admire them.
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At the conference, eight companies under the Shandong Heavy Industries Group will introduce in detail their new products in 2024, including the group’s breakthrough products in fields such as high-end heavy duty cards, buses, power generation units, and new energy, as well as in international competition. We focused on introducing competitive joint research and development technologies.
By unveiling this new product, Shandong Heavy Industries Group has demonstrated its world-class scientific and technological innovation capabilities to global partners. We have more than 30 global R&D centers in the United States, Europe, Japan, and China, creating a “circle of friends” to collaborate and innovate with the world’s leading high-tech companies.
The affiliated China Truck and Shaan Truck represent the highest level of China Truck, and the export share of Chinese brands has reached 70%. The thermal efficiency of the large diesel engine body developed by Weichai has reached the world’s highest level of 52.28%, and is included with all complete series vehicles. Zhongtong’s passenger cars and Axing’s passenger cars have been providing services in Middle Eastern countries for more than ten years and have relatively high brand influence, and SHANTUI and LOVOL agricultural machinery also have great influence in the world. have.
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