Valextra Japan Co., Ltd.
Valextra opens its first Paris flagship store on Rue Saint-Honoré Valextra, a luxury leather brand from Milan, Italy, has opened its first flagship store in Paris, France, on Rue Saint-Honoré.
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A fusion of typical Parisian architecture and Valextra’s engineered beauty, the boutique is a synergy of two cultures, celebrating mutual respect and sophisticated urban beauty.
The boutique itself symbolizes this concept. Clad in Italian green marble and featuring traditional wood-paneled windows, the space features both French and Italian architecture and design. The interior of the store is reminiscent of an elegant Milanese apartment, with Valextra’s functional and beautiful leather goods placed there, emphasizing the right amount of tension between the two.
We also collaborated with French textile artist Sandrine Torredemer of @LaFilature, celebrating Valextra’s understated approach and the talent of Paris’ famous artisans. Milanese and Parisian silhouettes are embroidered on the two clasps of Valextra’s iconic Iside handbag, creating a boutique-only collection.
Valextra’s Milanese spirit and Parisian luxury come together in its new flagship store on Rue Saint-Honoré, creating an enchanting synergy. Since its founding in 1937, Valextra has always placed itself in a position where it can directly observe the movements and gestures of everyday life, creating some of the most intuitive and appealing handbags and leather goods. Our new Paris flagship will continue this authentic approach.
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We also held a private dinner at the Italian Embassy in Paris to celebrate the opening of our boutique on Rue Saint-Honoré in Paris. A surprise concert by Carla Bruni was also performed, and the event ended with great joy among the guests.
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Valextra Paris: 267 rue Saint-Honore 75001 Paris, France
Shop image: https://we.tl/t-GdHriILMNN
Image at the Italian Embassy: https://we.tl/t-lPi5HNBaez
Contact: Valextra Japan 03-5615-2379
More details about this release:
https://prtimes.jp/main/html/rd/p/000000015.000089611.html