Hobby Co., Ltd.
Fabric brand FAB.(dot) “Leather combination tote” wins Hospitality Selection 2023
Highly rated by judges from various countries as “a modern design that perfectly combines traditional Japanese weaving culture and design” ……
“FAB.(dot) Leather Combi Tote” sold by Hobby Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Nobuyuki Takahashi), which develops lifestyle goods, has been selected as “OMOTENASHI Selection 2023”. was awarded.
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For certification, an in-kind examination is conducted by a foreign expert residing in Japan. Special techniques born out of concern for the people who use them, as well as ingenuity and ingenuity that continue to inherit tradition while continuing to improve for the modern era, are evaluated using the standards of “OMOTENASHI” and “GLOBAL.” We certify products and services that have received the Omotenashi Selection Award as being “overflowing with uniquely Japanese charm that we would like to share with the world.” About MADE IN JAPAN “Leather Combi Tote”
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A leather combination tote that combines Japanese and Western atmospheres by combining Kyoto’s traditional Nishijin-ori fabric with natural leather. Nishijin-ori is a precious fabric that can only weave 1m in an hour, as it weaves patterns into it rather than printing patterns on the fabric.
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The leather used for the handle and the edges of the bag is made from domestic beef, which has a transparent and moist texture that feels comfortable in the hand. In addition, as a project to connect traditional weaving culture to the future, we are also working on SDGs, which are issues of modern society, such as using biodegradable silk and recycled polyester.
■Nishijin Ori -Cuddle Silk Fabric-
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Excerpt from comments by selection staff
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Sweden: The design is simple, clean, and has a traditional feel. I think it will appeal to both those who like modern Swedish style and those who are more conservative. The shape and fit of the bag are well-balanced, and at first glance it looks like a very simple and basic item, but you can feel the love of the craftsman. Using Kyoto's traditional textiles, we can feel the sophistication and elegance typical of Kyoto, which is a major selling point.
Netherlands: This is a Western-style bag made from beautiful Japanese fabric that perfectly combines different cultures and designs. I believe that the fusion of traditional weaving techniques and Western aesthetic sense embodies the spirit of hospitality unique to Japan. I think the bright colors and pleasant textures are appealing in the Netherlands as well.
Belgium: The tote bag had a great design and the fabric felt nice to the touch. I think that our efforts towards SDGs and our commitment to domestic production will be highly appreciated by Westerners as well. A tote bag with a modern motif is perfectly fused with traditional Kyoto textiles. The variety of patterns is also very beautiful, and I think it will become popular among the younger generation in Western Europe as well.
Australia: I think this is a very stylish tote bag that can be used by both men and women. The striped pattern is classic and modern, and the combination with leather is beautiful. I think this bag will be of interest to Australian consumers who are looking for an understated luxury product that is not too flashy. The price is also reasonable considering the quality and craftsmanship. I also appreciate the fact that it uses environmentally friendly materials.
Italy: This product is a fusion of Japanese and Western styles, and I think it will be popular overseas as well. Although the design is Western-style, it uses Japanese textiles and techniques, making it unique and I think it will attract the attention of many people in Italy.
About FAB.(dot)
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Nishijin-ori, Yuki Tsumugi, Chichibu Meisen, Chibana Hana-ori, traditional weaving culture that flows through Japan. In 2020, an unprecedented pandemic that no one could have predicted forced everyone to stay at home, reducing access to the fashion they had previously enjoyed. Traditional textile factories were greatly affected by this. was. There is a fear that the traditions that have been passed down in the region will cease to exist once the light goes out. I don’t want to lose the weaving culture that is not known to the world, but whose value would definitely be felt if people knew about it. I would like to elevate traditional Japanese weaving culture to the form that is currently needed in the market, and have it become known and loved by more people. FAB.(dot) was started with this idea in mind.
Instagram: https://www.instagram.com/fabdot_official/ Online shop: https://fabdot.jp/
Company name: Hobby Co., Ltd. Representative: Nobunomoto Takahashi Company: 3F Imon Mitake Building, 1-20-1 Shibuya, Shibuya-ku, Tokyo 150-0002 Business content: Wholesale and sales of men’s and women’s clothing and miscellaneous goods
More details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000106755.html