MIC Co., Ltd.
[Glamour bust must see! ] Which bra doesn’t make your shoulders stiff? A “fluffy shoulder bra” that uses MIC’s uniquely designed “lace straps” to relieve shoulder stress such as digging into the shoulders, scraping, and stiffness. It has been on sale since 2020 and is the most popular product on the MIC online store.
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Have you ever taken off the bra you’ve been wearing all day and found a bright red mark on your shoulder?
Also, do you suffer from stiffness, pain, or chafing in your shoulders due to the weight of your bra?
Learn the causes of stiff shoulders from bras and get rid of that problem! MIC Co., Ltd. (Representative Director: Atsushi Kanzaki/Location: Atsugi City, Kanagawa Prefecture), a 70-year-old underwear
manufacturer with one of the top production and sales records in Japan for molded cup bras, has opened the MIC online store (https://store
■MIC Online Store “Shoulder Fuwa Bra”:
https://store.micbra.jp/collections/underwear-set/products/katafuwa-set ■Instagram: @mic_underwear (https://www.instagram.com/mic_underwear/) Which bra doesn’t stiffen your shoulders?
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Two types of eco bags with different handle widths, each containing a plastic bottle of the same weight.
Well, which one will you choose?
↓This is the enlarged version
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“My bra straps are digging into me and it hurts.”
“The support of the bra is not stable, making my shoulders stiff and uncomfortable.”
If you have concerns about your shoulders, please consider replacing your eco-bag with a bra.
Maybe you use a bra with thin straps every day?
A heavy bust, regardless of size. By the way, the bust weight is 1kg or more for E-cups and above. It is said that a G cup weighs over 2 kg, and an H cup weighs as much as 3 kg. If the bra straps that support the weight are thin and string-like, the straps will dig into your shoulders, causing pain.
Also, glamor women tend to have a heavy bust, so they tend to slouch. Even if you’re not a glamorous person, do you find yourself slouching after long hours of desk work? Bad posture can cause poor blood circulation and worsen shoulder stiffness.
“Fluffy shoulder bra” for you!
A “fluffy shoulder bra” that uses MIC’s uniquely designed “lace straps” to relieve shoulder stress such as digging into the shoulders, scraping, and stiffness.
The strong stretch lace made in Japan allows you to pull it up firmly even without an adjuster.
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The durability of the lace strap has been proven through 60 washing tests! Even if we were able to create a bra that reduces the burden on the shoulders, it would be pointless if it deteriorated quickly. If you wear it once every 3 days, the lifespan is about 6 months to 1 year. With this in mind, we conducted a test where the product was worn and washed 60 times to confirm its durability.
After washing in a washing machine (using a net), washing with water, rinsing, dehydrating, and drying, carefully check the dimensional changes and appearance. (Note 1)
(Note 1) Tested assuming washing under the worst conditions. We recommend hand washing the product.
For more details, check out this article.
[https://store.micbra.jp/blogs/blog/column-01]
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Using domestic lace made by a Japanese manufacturer using a unique technology that prevents the edges from fraying even when cut, the development team had many discussions and made detailed changes to the thickness, length, and shape of the strap for each size. , develop products.
There are other nice points!
1. Bone design that suppresses lateral spread and creates beautiful lines [Image 5
Both regular and glamor sizes have side bones that hug the armpits and built-in power net panels to firmly pull the bust inward. For glamor sizes (E to I cup), we have placed two bones inside the power net panel to prevent lateral spread.
This creates a beautiful bust line by drawing it firmly inward. 2. A solid foundation for creating a neat back line
The double layered power net and 2 to 4 tier hooks firmly suppress the flesh on your back, giving you a slimmer look.
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3. Volume and left/right difference control with pads
If you want more volume, you can use it as a push-up pad, and if you are concerned about the difference between the left and right sides, you can use the pad to adjust it.
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For all women who suffer from shoulder stress
The Fuwa Shoulder Bra was created in response to customer concerns about shoulder chafing, stiffness, and pain due to shoulder straps, and has been very well received since its launch.
We hope that everyone who suffers from shoulder stress caused by bras will be able to experience the comfort of a “fluffy shoulder bra.” [Image 9
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[Product information] Online shop:
https://store.micbra.jp/collections/underwear-set/products/katafuwa-set Product name: “Shoulder Fluffy Bra”
Price: ¥5,390 – ¥6,490 (tax included) Color: Black, White, Charcoal, Lavender, Pale Mauve (Scheduled to be released on 12/15) Size: B70, B75, B80, C70, C75, C80,
D70,D75,D80,E70,E75,E80
F70,F75,F80,G70,G75,G80
H70,H75,H80,I70,I75I80 Shorts Price: ¥1,790 – ¥2,090 (tax included) Size: M.L.LL
Development Background and Introduction of MIC Co., Ltd. An underwear manufacturer with a history dating back more than 70 years, based in Kanagawa Prefecture, which was a traditional production area for foundations such as bras. We are known as a pioneer of molded cup bras, and have a top-class track record in Japan in terms of production and sales of molded cup bras. We also hold several patents, including a 3D mold that has a three-dimensional design that matches your body line, and a front-hook bra. Among the underwear that every woman loves, there’s a good chance that at least one pair is made by this company. Normally, ODM/OEM companies undertake total product development from planning to design to contracted production in response to requests from major brands, but on the other hand, they are also involved in the development of original products for DtoC (direct sales to general consumers). We are also putting effort into this. Building on our tradition and leveraging our own ideas, we would like to directly deliver products with unique functions, high quality, and reasonable prices to our customers. As a new initiative for the next era, “PEARL19” is a lifestyle shop that pursues “comfort” and is a project that disseminates goods and things from various countries, and promotes circulation for a beautiful environment. We are developing “NICENICE MOMENT”, which aims to coexist with clothes with a cup structure and design that relieves the tightness of underwear.
[Official] MIC Online Store
https://store.micbra.jp/
[Official SNS]
Instagram: @mic_underwear
X (old Twitter): @mic_underwear
Facebook: @mic_underwear