Appier
Appier provides AI solutions to Nexon, a gaming company, greatly contributing to the acquisition of high-value user base
AI-powered solution “AIBID” is effective for optimizing new user acquisition for app service providers
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Appier Group Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Chihan Yu, Stock Code: 4180, hereinafter referred to as Appier) is collaborating with Nexon, a major Korean online game company, to acquire a high-value user base for the company. We are pleased to announce that our AI solution has achieved great results. Appier has provided Nexon with its AI solution, AIBID, for the past six years and has played a key role in several milestones. AIBID has a unique AI audience model that allows us to precisely identify high-value user groups and propose approaches tailored to the characteristics of each game. AIBID also performs in-depth analysis of user interactions on game apps, contextual data, and marketing graphics to not only drive game installs, but also improve return on advertising spend (ROAS) and increase user retention. achieves the rate. By utilizing AIBID, Nexon has successfully promoted sales of core titles such as the “Arado Senki” mobile series and “Kart Rider Rush ,” and has also succeeded in maintaining user retention rates. Mr. Wu-Chang Li, Deputy Department Manager at Nexon, said, “AIBID had a tremendous impact on our ROAS goals. AIBID was quickly integrated into Nexon’s user acquisition strategy, and we has taken its success to new heights. Since the first day of adopting AIBID’s solution, the number of game app installs has skyrocketed. In particular, it has consistently attracted a high-value user base and increased retention rates. “Appier’s advanced AI is not just a solution, it’s a catalyst for unparalleled growth and sustainability.”
In Nexon’s 2022 campaign for “Arad Senki Mobile,” the company adopted AIBID and was able to secure high-value users from the time of release. This strategy resulted in impressive results, with level completion rates increasing by 6.9% and in-app purchases jumping 1.4x from week one to week four.
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AIBID’s re-engagement feature has also shown excellent results. As the number of installs for Nexon’s popular game “Kart Rider Rush ” dropped 45 days after its release, we introduced AIBID’s re-engagement feature and implemented strategic user retargeting. As a result, user conversion rate (CVR) increased by 55% and in-app purchases increased by 16%.
AIBID’s re-engagement feature analyzes recent user behavior patterns such as in-app purchases within the last 3 days, reaching level 25 within 5 days, and logging in to the game more than 5 times a day. effectively identify.
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The partnership between Nexon and Appier continues to expand, with Nexon announcing plans to introduce new creative assets from Appier, including 3D banners and in-banner videos. This innovative creative asset not only attracted the attention of users, but was also introduced in the new game “Kart Rider Drift” and the historical “MapleStory M”, and succeeded in significantly increasing
click-through rate (CTR). I’m letting you do it.
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About Nexon
Nexon (head office location: Minato-ku, Tokyo) is a company founded in South Korea in 1994 that produces, develops, and distributes online games. Listed on the First Section of the Tokyo Stock Exchange in December 2011, included in the JPX Nikkei Index 400 in 2015, Nikkei Stock Price Index 300 in 2017, and 225 stocks that make up the Nikkei Stock Average in 2020. It was also adopted. Currently, we offer more than 50 games, including the representative series “MapleStory,” “Kart Rider,” and “Arad Senki,” for PC, console, and mobile in more than 190 countries and regions. In 2021, we made Embark Studios AB, a Stockholm-based company developing global distribution projects, a wholly owned subsidiary.
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https://www.appier.com/ja-jp/