Headlight Co., Ltd.
We offer products for hair salons at prices that can be used every day! New hair care brand “THE PROFESSIONAL HAIR CARE” is born. Shampoo and treatment developed with 800 hairdressers will be released from December 1st
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Headlight Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Kensuke Takahashi), which operates more than 160 hair salons and eyelash salons nationwide, has released a new hair care brand, “THE
PROFESSIONAL HAIR CARE,” to help customers with their hair. Shampoo “THE SHAMPOO -DAMAGE REPAIR-” and treatment “THE TREATMENT -DAMAGE REPAIR-” developed with 800 top-thinking hairdressers will be available at Headlight Group stores nationwide from Friday, December 1, 2023. It will be released at.
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“THE PROFESSIONAL HAIR CARE” is a new hair care brand born from the desire to “provide hair salon products at a price that can be used every day.” The first products, the shampoo “THE SHAMPOO -DAMAGE REPAIR-” and the treatment “THE TREATMENT -DAMAGE REPAIR-” were developed together with approximately 800 hairdressers belonging to the Headlight Group.
The shampoo contains a natural, mild betaine-based cleaning ingredient that is also used in baby shampoo, and a weakly acidic, mildly irritating amino acid-based cleaning ingredient. The smooth, dense foam thoroughly cleanses dirt while leaving your hair moisturized and manageable.
In addition, it contains six beauty ingredients that are abundant at the serum level, such as vegan keratin, fullerene, and four types of hyaluronic acid, and the more you use it, the more it moisturizes and repairs damage, leading to smooth and shiny hair.
This product is also used as a treatment shampoo and treatment at Headlight Group stores nationwide. Although it is professional salon quality, it is a product that cares for hair, people, and the environment. In order to reduce waste as much as possible, we only sell in refillable containers, and the containers use approximately 30% biomass plastic (recyclable organic plastic made from plants). Pre-sale will begin at Headlight Group hair salons nationwide from December 1, 2023. The EC site is scheduled to open in January 2024. We deliver salon-exclusive products that are carefully selected for their ingredients, even at low prices, at prices that can be used every day. [Image 2
[Product features]
■ Even with mild cleaning ingredients, the dense foam thoroughly cleanses, leaving a moist finish without any squeaks.
Betaine surfactants (cocamidopropyl betaine, lauramidopropyl betaine) Amino acid surfactant (cocoyl methyl taurine Na, cocoyl glutamate TEA) -No sulfuric acid-based cleaning ingredients/petroleum-based surfactants- ■Contains 6 beauty ingredients that are abundant in beauty serum level! The more you use it, the more it moisturizes and repairs damage. For smooth and shiny hair
1. Vegan keratin (hydrolyzed pea protein)
Pea protein has a similar amino acid composition to keratin, a component of hair, and is expected to have excellent hair repair effects and improve water retention.
2. Fullerene
A popular beauty ingredient with high beauty effects. It has the effect of protecting the cuticle from UV rays and the heat of hair dryers, and it also has the effect of suppressing damage from perms and hair coloring.
3.4 types of hyaluronic acid
Four types of hyaluronic acid with different sizes and potencies work on the surface and inside of the hair, effectively improving the loss of texture (volume) caused by aging and damage.
4. Inca inchi oil (Pulkenetia volubilis seed oil)
An oil native to the Amazon that has the highest amount of unsaturated fatty acids of all seed oils. Coats the hair cuticle and improves texture.
5. Squalane
A sebum-like substance that is highly compatible with the skin and hair and has excellent penetrating power. Effectively moisturizes in place of sebum, which tends to decrease with age.
6. Jojoba seed oil (contains treatment only)
Fatty oil obtained from jojoba seeds. Maintains moisture with high moisturizing power and enhances barrier function.
■Even with high functionality, it takes care of hair, people, and the environment.
●8 free prescriptions
Considering the burden on hair, skin, and the environment, the following ingredients are additive-free.
1. Sulfuric acid-based cleaning ingredients 2. Mineral oil 3. Silicone (shampoo) 4. Parabens 5. Petroleum-based surfactants 6. Synthetic colorants 7. Animal-derived raw materials 8. Ultraviolet absorbers ●The Vegan Society certification acquired
●PeTA certification acquired
●HALAL certification acquired
■Aromatic citrus scent that soothes the soul
A combination of fresh citrus and herbs that relaxes you every time you smell it. Surrounded by a refreshing scent, your mind and body will feel lighter.
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【Product Summary】
Brand name: THE PROFESSIONAL HAIR CARE
Product name: THE SHAMPOO -DAMAGE REPAIR- / THE TREATMENT -DAMAGE REPAIR- Release date: Friday, December 1, 2023
Price: 990 yen each (tax included)
Contents: Shampoo 300ml / Treatment 300g
Sales locations: Headlight Group hair salons nationwide
↓↓Check the URL below for the location of the hair salon↓↓
https://headlight-inc.com/salon/
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[Brand official Instagram]
https://www.instagram.com/theprofessionalhaircare/
Check out campaigns and latest information on official Instagram! @theprofessionalhaircare
[Brand site/EC site]
https://theprofessionalhaircare.com/
(Scheduled to open in January 2024/Teaser site now available) [Headlight Co., Ltd.]
https://headlight-inc.com/
Head Office: Leela Nogizaka 7F, 1-15-18 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative Director and President: Kensuke Takahashi
Established: February 2009
Capital: 25 million yen
Business content: Beauty business (hair salon, eyelash salon, stylist training facility)