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Home » E+ E+ makes a full-fledged entry into the “HIPHOP” and “esports” markets for Generation Z

E+ E+ makes a full-fledged entry into the “HIPHOP” and “esports” markets for Generation Z

E+ makes a full-fledged entry into the “HIPHOP” and “esports” markets for Generation Z
HIPHOP festival “GO-AheadZ” to be held in April 2024 e-sports project “TAIMAN+” to start in spring 2024
E+ Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Chairman and
Representative Director: Yukihide Hashimoto, President and
Representative Director: Naoya Kurami) is developing a new We will continue to provide content.
As the first step, a new HIPHOP music festival “eplus presents GO-AheadZ” will be held at Makuhari Messe in April 2024, and as the second step, a new e-sports project “TAIMAN+” will be held in April 2024. It will start in the spring of 2020.
The HIPHOP festival “eplus presents GO-AheadZ” will be held for the first time at Makuhari Messe International Exhibition Center Hall 9-11 over two days, April 6th (Sat) and 7th (Sun), 2024. Through an unprecedented worldview, scale, and diverse artists that transcend genres and borders, we will present the diversity and appeal of HIPHOP to a variety of music fans, including Generation Z.
The e-sports project “TAIMAN+” is an unprecedented e-sports project that combines various e-sports tournaments that have been held in the past with the theme of “serious competition” and will develop reality programs and real events. It is scheduled to start in spring 2024. E+ has not only been involved in the ticket business, but has also expanded into one of Japan’s largest businesses, selling entertainment tickets based on analysis of the preferences of more than 20 million members and unique data marketing, and providing the ticket purchasing app “E+ App” and electronic ticket “Suma-Chike”. We have continued to innovate and provide new value to the entertainment industry, including holding the STAND UP! CLASSIC FESTIVAL, an outdoor classical music festival, and working as an artist agent and label business for some of Japan’s most popular pianists and performers. Ta.
This time, we will expand our scope to “HIPHOP” and “esports,” which are overwhelmingly supported by Generation Z. Through content production that utilizes the data marketing know-how that e-plus has cultivated, we aim to create further new value and contribute to the entertainment industry.
[HIPHOP festival “eplus presents GO-AheadZ”]
By artists who symbolize the times, transcending countries, genres, and cultures.
Unexperienced HIPHOP scramble festival “eplus presents GO-AheadZ” Scheduled to be held in April 2024!
¥ellow Bucks, CHANGMO, (sic)boy, CVLTE
Etc. First lineup announced!
In addition, the second lineup and headliner will be announced soon. [Image 1

¥ellow Bucks (Japan) / CHANGMO (Korea)
(sic)boy (Japan) / Yo-Sea (Japan)
ZENE THE ZILLA (Korea) / CVLTE (Japan)
and many more
*Each artist will appear on either DAY1 or DAY2.
The allocation of performance dates will be announced at a later date. We will continue to announce additional performers, headliner information for each day, and festival-related content from time to time on the GO-AheadZ official website and official SNS.
◆Event overview
『eplus presents GO-AheadZ』
Event date and time: April 6th (Sat) – 7th (Sun), 2024 open 9:00 / start 11:00 *Subject to change
Venue: Makuhari Messe International Exhibition Hall 9-11 Hall Ticket sales details: To be announced later
Sponsor: E+ Co., Ltd. / Live Exam Co., Ltd.
Planning and production: E+ Co., Ltd. / J.E.T.
Cooperation: Hot Stuff Promotion Co., Ltd.
◆GO-AheadZ official website
◆GO-AheadZ official SNS account
◆Inquiries regarding performances
HOT STUFF PROMOTION 050-5211-6077 (Weekdays 12:00-18:00) [e-sports project “TAIMAN+”]
“Let’s decide who is the strongest!”
Esports programs and real events from spring 2024
“TAIMAN+” project started!
In 2024, E+ will bring you unprecedented content that combines various elements in e-sports, such as official tournaments held by game publishers and community tournaments held by various organizations, under the theme of “serious competition.” It will be rolled out from spring 2020.
A game in the FPS (first-person shooting) genre that is currently being played by many users both in Japan and overseas. With the slogan “Let’s decide who is the strongest,” transcending the boundaries between professionals and amateurs, we hold tournaments and reality shows to determine the strongest players in various situations, both offline (real) and online. We are currently preparing the content. We will bring you a completely new type of e-sports product.
Please look forward to the new content of “TAIMAN+”, which is a “serious game” but also has plenty of entertainment elements. Further details will be announced soon.
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