Suntory Ltd.
A giant museum-style advertisement using “super realism” to celebrate the release of “The Premium Malts Master’s Dream – Yamazaki Sake Barrel Aged – 2023”, a brewer’s “another dream beer” aged in Yamazaki barrels.
“Transcendental Art Museum” will be opened inside Shinjuku Station from December 4th (Monday)
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Suntory Ltd. is celebrating the release of “The Premium Malts Master’s Dream – Yamazaki Sake Barrel Aged – 2023″, which is on sale in limited quantities from November 14th (Tuesday), by introducing the
outstanding techniques of our beer brewers. A huge museum-style advertisement that expresses passion, “Transcendent Art Museum,” will be posted inside Shinjuku Station from December 4th (Monday). This advertisement uses a method called “super realism” in which the creators clearly depict the product bottle and glass of “The Premium Malts Master’s Dream – Yamazaki Genshu Sake Barrel Aged – 2023” using a huge amount of time and precise technology. This was created into a painting poster with a sense of reality and presence that looks as if it were a photograph.
At the display location, two painting posters using different techniques will be displayed. In addition, we will have audio guides using QR codes, time-lapse videos of production scenes, and pamphlets explaining the exhibited works (*until supplies last), creating an atmosphere that feels like visiting an art museum while still being at the station.
*QR code is a registered trademark of Denso Wave Co., Ltd.
-Advertising period/location/creator-
▼Posting period
Monday, December 4, 2023 to Sunday, December 10, 2023
▼Posting location
Near the west ticket gate of Shinjuku Station on the Tokyo Metro Marunouchi Line (Shinjuku Metro Super Premium Set)
*We do not accept inquiries regarding posting locations. Please note. *Please refrain from making inquiries to station staff.
▼Production creator
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Nogi painter
While working at a chemical manufacturer, he mainly creates pencil drawings and colored pencil drawings as a hobby.
Impressed by realistic pencil drawing videos he saw on YouTube, he taught himself the technique. In addition to hosting the solo exhibitions “Nogi Painter Exhibition” and “Nogizaka 46 Illustration Exhibition,” and exhibiting at art exhibitions in Paris and New York, he has been featured on Nippon Television’s “School Kakumei!” and numerous online news media.
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https://www.suntory.co.jp/beer/thepremiummalts/mastersdream/kidaru-jukusei/ ▼Item Beer●“The Premium Malt’s Master’s Dream” homepage
http://suntory.jp/MASTERSDREAM/
●“The Premium Malts Master’s Dream