BAL Co., Ltd.
“KEITAMARUYAMA” will start selling the second virtual costume for VRChat on December 8th! For the gorgeous event season, create virtual fashion with unique designs that lift the hearts of those who wear them!
“KEITAMARUYAMA” once again innovates the realm of virtual fashion. The elegant lace dress worn by VRChat will debut on December 8th. ……
“KEITAMARUYAMA” will be showcasing haute couture dresses with the theme “Dark night fantasia” produced in the “KEITA MARUYAMA 2019 AW Collection” from December 8th on the comprehensive market platform “BOOTH”. This unique lace dress created by “BALCONY” of BAL Co., Ltd., which has high technical skills in textile expression, will make the world of VRChat even more attractive. Inspired by real-world haute couture, this dress is perfect for VRChat users’ Christmas parties, promising an unprecedented fashion sensation.
[Image 1
[Image 2
Keita Maruyama (Designer) Born in Harajuku, Tokyo in 1965. After graduating from Bunka Fashion College, she made her collection debut at “KEITA MARUYAMA TOKYO PARIS” in 1994. In 1996, she won the 14th Mainichi Fashion Awards Newcomer Award and the Shiseido Encouragement Award, and opened a flagship store in Aoyama, Tokyo. In recent years, she has not only been involved in her own brand activities, but has also actively expanded her activities from fast fashion to uniforms and brand production, as well as “food” and “housing,” and is always looking at the possibilities of fashion from a multifaceted perspective. .
Official website: https://www.keitamaruyama.com/ Official Instagram: https://www.instagram.com/keitamaruyama_official/■■■Career
Became independent in 1990. He started his design activities as a freelance designer and gained attention by designing costumes for entertainers and musicians on TV and commercials.
In 1992, “RAY BEAMS” began selling the signature brand “KEITA MARUYAMA TOKYO PARIS”. 1994-1995A/W Participated in the Tokyo Collection for the first time, presenting both men’s and women’s lines. In 1996, she won the Newcomer Award and the Shiseido Encouragement Award at the 14th Mainichi Fashion Awards. “KEITA” was introduced at the 1998S/S Paris Ladies Collection. Since the fall of 1997, he has been working on designs for the original brand of the same name at the select shop “Translucid” operated by “The Ginza”. In 1999, she started the “Keita Maruyama Kimono Collection”. From 1999-2000A/W, the name of the men’s product was changed to “Keita Maruyama Homme.”
In 2007, he collaborated with Uniqlo on a cashmere collection. In 2009, we started the wedding dress line “Wedding Dress KEITA MARUYAMA”. In the same year, “NEWYORKER BY KEITA MARUYAMA”, a collaboration brand with New Yorkers, was launched. In 2012, we announced the new brand “KEITA MARUYAMA”, which focuses on high-quality creations.
In 2013, he designed uniforms for cabin crew and ground customer service for Japan Airlines.
In 2016, THE FLOWER STAND KEITA MARUYAMA, a new brand that sells miscellaneous goods with newly arranged graphics and embroidery from a huge archive collection, debuted. In 2017, we released a collaboration bag with LeSportsac.
In 2020, we announced a collaboration collection with GU. We are developing apparel and other products through a triple collaboration with Kiyoken.
In 2020, we announced a collaboration collection with GU. We are developing apparel and other products through a triple collaboration with Kiyoken.
■■■What is virtual fashion? In the Metaverse space, you can enjoy fashion regardless of your physical characteristics, such as your body type or gender. Recently, VR-SNS such as “VRChat” and “Cluster”, which communicate in virtual space using VR devices, have been developed. Along with this, the demand for “how to differentiate your avatar,” which is “your image” in virtual space, from others is increasing, and virtual fashion is also rapidly growing. In addition to being used for everyday purposes, fashion shows are frequently held where participants dress up in virtual fashion just like real fashion shows, and a new fashion culture is expected to emerge. Since virtual fashion is digital data, its major advantage is that anyone can enjoy fashion with no inventory risk and less environmental impact. In the apparel industry, environmental pollution generated during the product manufacturing process has been viewed as a problem. However, in the virtual fashion manufacturing process, problems such as carbon dioxide emissions, water pollution, and industrial waste are relatively unlikely to occur, and there is no need for packaging or
transportation, making it possible to realize a sustainable fashion that is kind to the earth. It is attracting attention. Another advantage is that you can create fashion based on free ideas and expression without being bound by physical constraints. ■■■BAL Co., Ltd.’s virtual fashion brand
Based on the concept of “one-of-a-kind items just for you in the virtual world,” only 4U is a virtual luxury brand that uses wrinkles to match the body shape of each avatar.
[Image 4
Based on the concept of “designing the future of Japan with 3DCG creatives for a new era,” we are engaged in a variety of businesses including virtual web production, 3DCG production, virtual fashion brand management, and support for corporate activities in the Metaverse. As virtual transformation (VX) progresses in the coming era, we will utilize our creative strengths with the idea of “becoming a bridge between the real and virtual and harmonizing” in order to maintain the balance in each industry that used to rely on the real as a market.
■■■Virtual web production
[Image 8
https://vws.bal-inc.jp/ We express the world view of companies, products, and stores on a web browser, and support corporate branding, recruitment, and promotion with a new customer experience using 3DCG. ■■■Company profile Company name: BAL Co., Ltd. (formerly LIFE is Co., Ltd.) Representative: Yoshiki Kishimoto Director: Yuta Watai Location: 314-9 103 Yamabuki-cho, Shinjuku-ku, Tokyo Established: April 1, 2021 Business details: ・Website production ・3DCG production ・Video production ・Metaverse corporate activity support ・Virtual fashion brand management ・VR artist support URL: https://bal-inc.jp/