Kirin Beer Co., Ltd.
A look into the true feelings of Issei Takahashi, who loves “Hyoketsu (R) Sugar-free” The “reasons why I love it” are that it’s not sweet and goes well with meals, but in the end, the most important thing is… New TV commercial “I love Hyoketsu (R) Sugar-free” “Hen” will be broadcast nationwide from December 2nd (Saturday)
Pay attention to the expression on Mr. Takahashi’s face as he happily enjoys the “Freeze (R) Sugar Free” while filling his mouth with chicken! The popular “Freezing (R)︎ Sugar-Free” series has been renewed!
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Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) has released “Kirin Freeze (R) Unsweetened Lemon” (hereinafter referred to as Freeze (R) Unsweetened Lemon), which is made without using any sugars or sweeteners and has a fruity flavor that is not sweet. We have renewed the series and are gradually releasing it nationwide. In line with this, a new TV commercial “Hyouketsu (R) Sugar-Free Sukida Hen” featuring actor Issei Takahashi, who is the image character of the “Hyoketsu (R) Sugar-Free” series, will be aired nationwide from December 2nd (Saturday). I’ll be on air.
[Image 1
New TVCM story
At a terrace restaurant overlooking the ocean, Mr. Takahashi opens a bottle of “Freeze (R) Sugar-Free” and looks happily at the can, muttering to himself, “I love Freezing (R) Sugar-Free.” As I pour it into a glass with ice and lemon and proudly stuff my mouth with chicken, I can hear the voice in my heart saying, “There are things that aren’t too sweet, and there are things that go well with food.” I suddenly noticed the eyes around me and casually licked the sauce from around my mouth. “But in the end…” Mr. Takahashi enjoys “Freezing (R) Sugar Free” with a happy expression, and through the story, he can’t help but passionately say “I like this taste!” Now, we will convey the message that chu-hi is delicious without sugar, and the renewed release of the “Freezing (R) Sugar-Free” series, which is even more delicious.
New TVCM Overview
Broadcast start date: December 2nd (Sat) ~
Title: “Freezing (R) Sugar-Free I Love You Edition” 15 seconds URL: https://youtu.be/ZlkVQjHDlnU
Broadcast area: Nationwide
“Freezing (R) Sugar-Free I Love You” (15 seconds) Storyboard [Image 2
Issei Takahashi
Born in Tokyo in 1980.
He has been active in a wide range of areas including dramas, movies, and stage plays.
Major appearances in recent years include the dramas “Kishibe Rohan wa wa Shimai” (20, 21, 22), “Koi Senu Futari” (22), “SNOW COUNTRY” (22), and “Invisible” (22). , “Six Seconds of Trajectory – The Melancholy of Fireworks Master Seitaro Mochizuki” (23), Movie “The Spy’s Wife” (20), “Rohan Kishibe Goes to the Louvre” (23), Stage NODA・MAP “Fake Spear” ( 21), Parco Produce “2020” (22), NODA MAP 26th performance “Rabbit Runs on the Waves” (23), etc.
-Reference information- About the renewal of “Kirin Freezing (R) Sugar-Free Series”
This time, the renewed “Kirin Freezing (R) Unsweetened Lemon” (ALC.7%, ALC.4%) and “Kirin Freezing (R) Unsweetened Grapefruit” (ALC.7%, ALC.4%) are the same as the current We have achieved an improvement in taste evaluation from the quality of the product*1. In addition, while maintaining the same “clear and transparent image,” “easiness to see,” and “easiness to distinguish,” the packaging has been updated by adding a “New” mark to both sides during the renewal period. This increases its presence so that it can be seen at a glance.
*1 Kirin Beer research
“Kirin Hyoketsu (R)” is a brand that aims to “invite customers to a brighter and brighter day.” Through the sale of the “Hyoketsu (R) Sugar Free” series, we aim to contribute to the expansion of the “Sugar Free Chu-Hi” category and further revitalize the RTD market. ●About the contents of “Kirin Freezing (R) Unsweetened Lemon ALC.7%” We pursue a well-balanced lemon flavor and a smooth aftertaste, making it even easier to drink and with a taste that you won’t get tired of drinking.
●About the contents of “Kirin Freezing (R) Unsweetened Lemon ALC.4%” This is the first renewal in 3 years since its release. Enhances the original fresh taste of lemon, making it a satisfying drink. ●About the contents of “Kirin Freezing (R) Unsweetened Grapefruit ALC.7%” You can feel the pleasant grapefruit flavor and the aftertaste of alcohol, making it even easier to drink.
●About the contents of “Kirin Freezing (R) Unsweetened Grapefruit ALC.4%” It has a gorgeous grapefruit aroma and a more satisfying drinking experience. ●About the package (common to the above products)
While maintaining the current design’s features such as “clear and transparent image,” “easiness to see,” and “easiness to distinguish,” we added a “New” mark that lets you know at a glance that it has been updated during the renewal period. Enhance visibility of renewal. [Image 4
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