CAQNAL Co., Ltd.
Atsushi Nakashima, our representative, was appointed as an
organizational development advisor for Kunisaki City, Oita Prefecture. Breaking away from “vertical divisions” to become an organization that aims to “achieve policy”
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Atsushi Nakajima, representative director of CAQNAL Co., Ltd. (company name: Kakunaru, head office: Minato-ku, Tokyo), which engages in organizational personnel consulting and regional revitalization, has been appointed as an “organizational development advisor” in Kunisaki City, Oita Prefecture. . Leveraging the knowledge of Nakashima, who is an expert in organizational human resources and is involved in regional revitalization across the country, we will contribute to building a functional organization that can respond to the many issues surrounding Kunisaki City and the diversifying needs of residents. . [Image 1
Kunisaki City Advisor Appointment Ceremony for Atsushi Nakashima About Togoku City, Oita Prefecture
[Image 2
Kunisaki City, located in the northeastern part of Oita Prefecture, occupies almost the eastern half of the scenic Kunisaki Peninsula, is known as the “Buddha Village Kunisaki” as a place where the Rokugo-Manzan culture, which is a syncretism of Shintoism and Buddhism, developed since ancient times. Four towns in
Higashi-Kunisaki County merged and implemented municipal
administration. In addition, in terms of transportation, the Suonada Ferry, which is the gateway to the sea, operates from Taketatsu Port in the north, which connects to Honshu (Yamaguchi Prefecture), and Oita Airport is being developed as the gateway to the air. However, due to its remote location from metropolitan areas and the effects of the declining birthrate and aging population, the population at the time of the merger was 34,252, but as of the end of August this year, 17 years after the merger, the population had significantly decreased to 25,848. , the problem of lack of local leaders and maintenance of villages has become prominent.
Background to becoming an organizational development advisor Kunisaki City is facing a serious situation with a shortage of local and professional personnel and a shortage of doctors due to the aging and declining population. Although the city has formulated plans such as the “Comprehensive Strategy for Revitalizing Towns, People, and Jobs,” and is working to resolve issues, it has not been able to formulate effective policies for the following three reasons. Because staff are not familiar with policy methods such as PDCA and EBPM (evidence-based effective planning), and the purpose and logic are not clear, there are cases where policies are not truly effective. Even as administrative needs such as social security increase due to the aging and declining population, the maintenance and management of roads, river embankments, ports, airports, schools, hospitals, housing, sewage systems, etc. will continue, so it is important to consider strategic policies. We have not been able to develop the appropriate human resources.
Due to the long history of vertically divided organizations, there is a lack of speed in cross-sectional policy planning and implementation. Since the enactment of the Omnibus Decentralization Act in 2000, local governments have been responsible for general administration and local policy in addition to affairs for the welfare of residents, such as welfare, education, disaster prevention, and road and water supply management. There is a need for the government to play a role as a “policy entity” that must resolve issues. However, establishing a new organization or increasing the number of people is not easy. Therefore, we will utilize Nakashima’s knowledge and past experience in regional revitalization to organize our organization and foster employee awareness in line with the times to come.
Comments from Atsushi Nakashima (Atsushi Nakashima)
When it comes to regional revitalization, it is important that the government and local residents share the same goal. I will do my best to assist you in dealing with real organizational issues, and I would like to work with you to revitalize Kunisaki City.
Personally, I like temples, shrines, and castles, and I have traveled around Kunisaki City by rental car.
I am happy to be involved in the birthplace of Shinto and Buddhist syncretism. [Image 3
 Born in Fukushima Prefecture in 1976. Graduated from Tohoku Gakuin University, Department of Economics. While attending school, he worked as a contract employee at Kinokuniya Bookstore Co., Ltd., and spent his time working during the day and attending school at night. After graduating, he joined Starbucks Coffee Japan in 2001. After that, he worked as an on-site personnel manager and consultant in multiple industries and companies, including Uniqlo. In 2011, after the Great East Japan Earthquake, he became interested in work style reform and regional revitalization, and after working as a freelancer, founded CAQNAL Co., Ltd. As a consultant who takes advantage of his field experience, he believes in realistic organizational diagnosis and solutions, and carries out branding, system design, and training that is not bound by convention or preconceptions. He himself actively teleworks and enjoys food and alcohol in various regions.
[About CAQNAL Co., Ltd.]
A consulting group that improves the value of a variety of
organizations, from major companies to ventures, governments, and local governments, with the mission of ``creating places with the power of people.''
We provide support in a wide range of areas, focusing on
organizational personnel, recruitment/career change, personnel systems, labor, DX, and operational efficiency. As a group of experts with a wealth of practical experience, our strength lies in our support style, which not only provides planning and know-how, but also supports systems until they become established.
[CAQNAL Co., Ltd. Company Profile]
Representative Director: Atsushi Nakajima
Established: January 2018
Location: R7 Building SPACES Roppongi, 7-12-2 Roppongi, Minato-ku, Tokyo Business content: Organizational HR/DX consulting, recruitment/labor support, regional revitalization work, etc.
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