PUMA JAPAN Co., Ltd.
“EKIDEN RUSH PACK Product Information Session & Trial Session” was held. Yuki Sato, Ryoki Nakanishi, and Rei Yonemitsu took a test run wearing the latest model.
PUMA’s fastest racing model “FAST-R NITRO(TM) ELITE 2” unveiled for the first time
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PUMA Japan Co., Ltd. (Head office location: Shinagawa-ku, Tokyo) will release the “EKIDEN RUSH PACK” on November 30th, which has a lineup of four models including a racing model, in preparation for the season when relay races and marathons are in full swing. Reservations will begin from 5pm on Sunday (Thursday), and general sales will begin on Friday, December 8th. Prior to its release, a product briefing session for “EKIDEN RUSH PACK” and a trial session featuring “FAST-R NITRO(TM) ELITE 2” will be held on Thursday, November 30, 2023. ).
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In the first part of the product briefing session, PUMA contract athletes Ryuki Nakanishi (Toenec Track and Field Club) and Rei Yonemitsu (Konica Minolta Track and Field Club) appeared on stage, and in the second part of the trial session, SG Holdings Track and Field Yuki Sato, who belongs to the competition club, participated as a special guest and talked about the “FAST-R NITRO(TM) ELITE 2”, which is an updated model from the previous model among the “EKIDEN RUSH PACK”, and talked about the shoes from the player’s perspective. We talked about how it feels to wear and the importance of shoes in races.
PUMA’s seriousness in EKIDEN RUSH PACK, designed with the passion of EKIDEN RUSH PACK
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At the beginning of the product briefing session, PUMA stated that running is a focus category, that in Japan the company positions its approach to “ekiden” as an important strategy, and that it is strengthening its approach to students, adult athletes, and teams. was said.
Next, a person in charge of the Product Planning Division explained about PUMA’s unique foam technology “NITRO(TM) ELITE FOAM” installed in each model of “EKIDEN RUSH PACK”. Among the four models, Research data on the running efficiency of the FAST-R NITRO(TM) ELITE 2, a focus model that is scheduled to be worn by leading athletes in various domestic and international races and domestic relay races, was shared.
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In the second half of the product briefing session, players Ryoki Nakanishi and Rei Yonemitsu also participated, and Nakanishi talked about the characteristics of “FAST-R NITRO(TM) ELITE 2”, saying, “The first impression I got when I tried it on my feet was that there was a lot of resistance. I had the impression that they were strong and had great grip.” and “As soon as I put them on, I thought, “Kita!”. “I felt excited, they were soft, and had a lot of rebound, so I thought they were the best shoes,” he said.Comparing them to previous PUMA racing models, he said, “They have excellent cushioning and bounce. I thought it was long-lasting and didn’t make my feet tired.” Yonemitsu also told an anecdote about when he actually practiced wearing the FAST-R NITRO(TM) ELITE 2, saying, “I usually touch the ground from the heel, but citizen runners also touch the ground from the heel. I think there are many people who do this, but I think the structure of the shoe allows it to flow by itself just by placing my foot on it.I was able to gain explosive power just by placing my foot on it.” did.
Finally, Nakanishi said, “There are two big races, the New Year’s Ekiden, and I hope to wear these shoes and get results for the final challenge of the Paris Olympics.” Yonemitsu said, “These shoes It’s really good, so I want to use it as much as possible.My goal is to beat Nakanishi in the Ekiden (lol),” he said, expressing his enthusiasm for the future.
Experience PUMA’s fastest racing model! “FAST-R NITRO(TM) ELITE 2” trial session [Image 4
A trial session was then held at Yoyogi Park Athletics Stadium (Oda Field), where members of the press and athletes tried out the FAST-R NITRO(TM) ELITE 2. We ran a program to compare the “FAST-R NITRO(TM) ELITE 2” and the previous model “FAST-R NITRO(TM) ELITE” and run 400m in each shoe model to experience the differences. did. A participant commented, “Although the second run was physically tougher, I was surprised that my time was about 5 seconds faster.I felt like I could push the ground to the limit with the strength of my legs, and it always made me feel better. “I felt like they were easier.” and “From the moment I put them on, I felt like I wanted to run faster. I felt like my second stride was longer than the first. I’m the type of person who runs finely and finely. So, I felt like I was on a roll today.”There were comments that hinted at expectations for “FAST-R NITRO(TM) ELITE 2”.
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In addition to Nakanishi and Yonemitsu, Yuki Sato (SG Holdings Track and Field Club) also participated in the trial session as a special guest. Sato said, “The moment I put my feet in, I thought these shoes were different.Today I felt excited for the first time in a long time.Puma has come out with great shoes!When I actually ran in them, I felt they were good shoes. “Because I have worn many shoes from other companies, I often notice a lot of things about the characteristics of shoes, but I thought they made really good shoes.” Nakanishi said, “When I tried them on again, I felt that they were good shoes with a good rebound.I think I ran on a track this time, but when I wore them on an asphalt road, I felt more rebound and the cushioning was better. I think you’ll be able to feel it, so I’d like people to wear it on the asphalt roads and feel how good it is.” Participating athletes also talked about the appeal of the “FAST-R NITRO(TM) ELITE 2.” I did.
-Overview of “EKIDEN RUSH PACK Product Briefing & Trial Session”- ■Date and time: Thursday, November 30, 2023
■Implementation details:
Part 1: Product information session (12:30-13:30) @SLOTH
・Opening remarks by Kenji Imai, Running Category Leader, PUMA Japan Co., Ltd. ・Explanation about “NITRO(TM) ELITE FOAM” and “FAST-R NITRO(TM) ELITE2” from Yuya Ando, Product Planning Headquarters, PUMA Japan Co., Ltd.
・Talk session with Ryuki Nakanishi and Rei Yonemitsu
Part 2: Trial Session (14:15-16:00) @ Yoyogi Park Athletics Stadium (Oda Field) ・Two 400m runs comparing “FAST-R NITRO(TM) ELITE 2” and “FAST-R NITRO(TM) ELITE” ・Interview with participating players
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