Review Co., Ltd.
[Research Report] What kind of reviews on suits do you refer to? 1st place was “comfort”!
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“Hodo no Mori” (https://jafmate.co.jp/review/
(https://jafmate.co.jp/), is aimed at teenagers and older from all over Japan. We conducted a survey targeting “what kind of customer reviews about suits do you refer to?”
We will publish the results.
Survey overview
Survey target: Men and women in their teens and older
Survey date: October 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (32 men, 68 women)
Research report: https://jafmate.co.jp/review/report-220/
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (https://jafmate.co.jp/review/).
Survey results summary
When we conducted a survey to find out what kind of reviews about suits people look at, the number one answer was “comfort.”
We will also introduce other items in ranking format.
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“Comfort” came in first place.
“Size” and “Quality” came in second place, followed by “Price” which came in 7th place.
1st place: Comfort
・Since I often use it for work, comfort is important to me. We carefully check the size and material to ensure stress-free comfort. (Male in his 30s)
・It’s best to wear a suit that is easy to wear, as it tends to make your shoulders stiff and can be tiring. Good fit, elasticity, and functionality (female in her 30s)
-Comfort is the most important thing when it comes to clothes, so reviews regarding comfort are important and I would like to refer to them. (Female in her 40s)
1st place was “comfort”.
There is a strong impression that suits are stiff and difficult to move in, so many people expressed the opinion that they wanted to choose something that was as comfortable as possible.
2nd place: Size
・I refer to reviews regarding size the most. Since you will be wearing it in formal places such as work, you should definitely avoid wearing bags that are too baggy or too snug. (Female in her 40s)
・If the size doesn’t match, you won’t be able to find a suit that fits your body type. You can understand the design by looking at the actual product, but I would like to refer to reviews from people with the same body type to determine the size. (Male in his 30s)
・No matter how cool or brand-name the suit is, if it doesn’t fit your size, it won’t look good as a suit. There are things that are custom-made and only available to you. (Male in his 20s)
Second place is “feeling of size”.
Many people want to choose a size that suits their body type, so they check reviews for their body type before making their selection. 3rd place: Quality
-You won’t know the feel of the fabric (is it flimsy, does it wrinkle easily, etc.) and the care of the stitching until you actually see it, touch it, and try it on. (Female in her 50s and up)
・Because I wear a suit almost every day because of my job, if the quality is not good, it won’t last long, and as I get older, I feel that if I don’t wear a good quality suit, I will fall behind those around me. (Male in his 30s)
・No matter how cheap the price is, I don’t want to buy a suit that gets wrinkled after several cleanings, so I focus on quality. (Male in his 30s)
4th place: Ease of washing
– Frequent cleaning costs time and money, so I think it’s important to be able to wash your clothes at home. Also, it is better to have fewer precautions when washing. Even though you can wash a suit at home, if you wash it separately, like jeans, which can bleed color, it will take more time and the benefits will be diminished. (Female in her 20s)
・It costs a lot of money to have it cleaned frequently. I would like to know if the fabric is washable and does not wrinkle easily afterwards. (Female in her 30s)
・There are many suits that cannot be washed these days, so I make sure to check that the suit can be washed before purchasing. (Female in her 20s)
5th place: Design
・In my case, I come from the bubble generation, so double-breasted suits with shoulder pads were popular, so I have a variety of suits like that. However, today’s times have completely changed, and all the information on what kind of suit you need when going somewhere with your child is based on reviews from mom friends in your wife’s household. After listening, I decide where to buy based on the cost. (Male over 50s)
・I think it’s important for a suit to look clean and well-fitted, but I also want to wear a suit that has a design that suits me and makes me feel a little better. (Female in her 30s)
・Due to my job, I often work with foreigners, and seeing the designs of foreign women’s suits, especially their jackets, are beautiful, and I started to value design as well. (Female in her 30s)
6th place: Durability
・Since it’s a suit, I don’t want anything to happen to it because of my job, so I think durability is important. I don’t want it to break at any random moment. (Female in her 30s)
・My suit tends to get rubbed easily when I move around in the office or drive, and it can also cause some pilling, so I will refer to the reviews regarding durability. (Female in her 20s)
– Modern suits are cheap, but the fabric is thin and they tear easily. I’m concerned about its durability, as I once had the fabric on my butt tear just by squatting down to carry my luggage. (Male in his 40s)
7th place: Price
・Recently, there are suits that are cheap but well made, so I don’t think the quality is a problem. So please refer to the price. (Male in his 40s)
・Since I rarely have the opportunity to wear a suit, I would like to buy something that is as cheap as possible since I rarely use it. However, if the price is too low, you may be worried about the quality, so check reviews to see if the price is reasonable but not too cheap. (Female in her 20s)
7th place was “Price”.
Nowadays, there are suits that can be bought cheaply, so some people said that they would like to check out reviews to find out what kind of suits they are and how much they cost.
summary
When we surveyed 100 people, 34.0% of them answered that it was “comfortable”. In addition, many respondents said that they want something that is easy to move in, and that they want to prioritize comfort because it is something they will wear.
When it comes to suits, there are many things you want to check, such as comfort, size, price, etc.
Why not take a look at the reviews from people who have actually worn the product?
■About Review Co., Ltd.
Our company operates the information site “Sublogg
(https://sublogg.com/)” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
URL: https://jafmate.co.jp/