UHA Mikakuto Co., Ltd.
A new TV commercial starring THE RAMPAGE is complete! Along with the new release of UHA Mikakuto “Kororo Amaou Ichigo”, a campaign to win Cheki & Kororo will be held on X (formerly Twitter)!
Release and campaign starts from December 4, 2023 (Monday)
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UHA Mikakuto Co., Ltd. (Headquarters: Chuo-ku, Osaka, Representative Director: Yasumasa Yamada) announced on December 4, 2023, that it will release “Cororo Amaou Ichigo” from “Cororo,” a new type of gummy gummy with a high water content wrapped in collagen. It will go on sale at supermarkets nationwide from Sunday (Monday). Along with the release, a new commercial starring THE RAMPAGE will be aired nationwide from Wednesday, December 6, 2023. We will also be running a campaign on X (formerly Twitter) where you can win a set of THE RAMPAGE members’ Cheki and Kororo food comparisons.
“Omoi: Hokuto Yoshino & Shohei Urakawa” version, “Omoi: Kazuma Kawamura & Jin” version, “Omoi: RIKU & Itsuki Fujiwara” version will be aired sequentially nationwide from December 6th (Wednesday) The Cororo brand site (https://uha-cororo.jp/
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New TV commercials starring Kororo’s brand ambassador THE RAMPAGE are “Omoi: Hokuto Yoshino & Shohei Urakawa” version (15 seconds), “Omoi: Kazuma Kawamura & Jin” version (15 seconds), “Omoi: RIKU & Itsuki Fujiwara” version ( 15 seconds) and will begin airing nationwide from Wednesday, December 6th.
Three stories will be released on the UHA Mikakuto “Cororo” brand site (https://uha-cororo.jp/) from 10 a.m. on Monday, December 4th. A making video will also be released at the same time.
In the nationwide TV commercial, which is the first in about three years, the members highlight the most distinctive feature of “Cororo”, its “texture.” It uses live footage from the Kororo stage of “THE RAMPAGE LIVE TOUR2023″16” held this year, and conveys the passionate “feelings” for the live show as well as the “feelings” for the “texture.” Please take a look at the commercial, which is full of the members’ thoughts.
The filming of the commercial will also be published on the brand website as a making-of video. Please look forward to seeing the members off-duty.
[CM overview]
■Broadcast starts
Broadcast will start sequentially nationwide from Wednesday, December 6, 2023 ■CM type
Kororo “Feelings: Hokuto Yoshino & Shohei Urakawa” (15 seconds) https://youtu.be/NUnNaKBAEhM
Kororo “Omoi Kawamura Kazuma & Jin” edition (15 seconds)
https://youtu.be/bkRn13Fnwmk
Kororo “Feelings RIKU & Itsuki Fujiwara” edition (15 seconds) https://youtu.be/t_fHhm0qajY
Song used: THE RAMPAGE / SOLDIER LOVE
Brand site: https://uha-cororo.jp/ *CM/making-of will be released from 10am on Monday, December 4th
[“Kororo Amaou Strawberry” product features]
Amaou strawberries are named after the initials of “red, round, big, and delicious.” As the name suggests, this popular variety has large, red and glossy fruits, with a good balance of sweetness and acidity. This time, I used Amaou strawberry juice. We created it so that you can enjoy the balance of sweetness and sourness, deliciousness and richness that are characteristic of Amaou strawberries. The bursting juicy texture unique to Kororo and the taste of sweet strawberries are perfect.
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【Product Summary】
◆ Product Name Kororo Amaou Strawberry
◆ Contents 40g
◆ Release date: Monday, December 4, 2023
◆ Release location: Supermarkets nationwide, etc.
*Release date may vary depending on region and store.
*Some stores may not carry this product.
◆ Price Open price
[#BusKororo Follow & Quote Repost Campaign Overview]
A campaign will be held in which a total of 15 people who participate in the Follow & Quote Repost Campaign conducted by UHA Mikakuto Official Masu.
【period】
December 4, 2023 (Monday) 10:00 to December 8, 2023 (Friday) 23:59 【overview】
Follow the UHA Mikakuto Official X (formerly Twitter) account (@UMikakuto) and quote and repost the target post posted from the account with “Feelings for Kororo” and “#Buzz Kororo.”
[Number of winners]
Total 15 people
[Prize]
1 pair of instax autographed by THE RAMPAGE members Kororo tasting set (3 Kororo grapes, 3 Kororo Amaou strawberries)
*You cannot choose the type of check.
Participate from UHA Mikakuto Official X (@UMikakuto) ↓
https://twitter.com/UMikakuto
[Kororo brand]
Kororo is a new type of gummy gummy that is wrapped in collagen. Enjoy the juicy new texture created by a unique combination of fresh gummy and firm collagen.
The current lineup nationwide is “Grape” and “Muscat.” “Grape” is made with 100% fruit juice*1, as well as fermented red grape extract and grape extract, so you can enjoy a deep flavor that feels like biting into the whole skin. “Muscat” uses 100% fruit juice *2 to create a juicy and fruity taste that can only be enjoyed at Kororo, as if you were eating the Muscat fruit itself.
*1 Grape: Approximately 8.0g of 6x concentrated fruit juice in terms of fresh fruit juice is used.
*2 Muscat: Approximately 7.9g of 6.1 times concentrated fruit juice (converted to fresh fruit juice) used
brand site
https://uha-cororo.jp/
【Product Summary】
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Product name: Kororo Grape, Muscat
Contents: 48g
Price: Open price
[About THE RAMPAGE]
THE RAMPAGE is comprised of “EXILE PERFORMER BATTLE AUDITION” held in 2014 where new members of EXILE were decided, “VOCAL BATTLE AUDITION 4” where young people who dream of becoming vocalists gathered, and young elites aiming to perform on the world stage. “GLOBAL JAPAN CHALLENGE” in which they participated, is a 16-member dance and vocal group made up of young talents selected through these three auditions. This group, named “RAMPAGE”, is most attractive for its hip hop-style performance, where they dance wildly around the stage, just as their name suggests.
Six people appear in this commercial: Jin, Itsuki Fujiwara, Hokuto Yoshino, Kazuma Kawamura, RIKU, and Shohei Urakawa.
Instagram: https://www.instagram.com/the_rampage_official/
X: https://twitter.com/therampagefext
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