Review Co., Ltd.
[Research Report] What kind of reviews about golf courses do you refer to? 1st place was “low price”!
……
“Hodo no Mori” (https://jafmate.co.jp/review/
(https://jafmate.co.jp/), is aimed at teenagers and older from all over Japan. We conducted a survey on “what kind of golf course reviews do you refer to?”
We will publish the results.
Survey overview
Survey target: Men and women in their teens and older
Survey date: October 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (55 women, 45 men)
Research report: https://jafmate.co.jp/review/report-221/
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (https://jafmate.co.jp/review/).
Survey results summary
When we conducted a survey to find out what kind of golf course reviews people look for, the number one answer was “low prices.” We will also introduce other items in ranking format.
[Image
The number one reason was “low price.”
“Course” and “Easy to commute” ranked second, followed by “Traveling distance” which came in 7th place.
1st place: Low price
・Everything has been going up in price, and I want to enjoy my hobbies even though my wallet is in a tight situation, so lately I’ve started paying more attention to prices. (Female in her 30s)
・I want to practice in a variety of situations, so I choose courses that are cheap and play many rounds. (Female 50s and up)
・The reason I chose the low price is because my home is in a relatively urban area, and the golf courses are often far away, so transportation costs (gasoline, etc.) are unavoidable, so it’s difficult to go if the golf course usage fees are high. It’s from. (Male in his 40s)
1st place was “low price”.
Many people expressed the opinion that they wanted to enjoy golf casually, so they wanted to play somewhere where the fees were as low as possible.
2nd place: Course
・I am still a beginner in the round and have no history of
participating in competitions. Of course, there is no membership, and only visitors can use it. The reviews that say it’s easy and monotonous make it easier for beginners to use. I don’t really care about the age of the equipment or the hassle during the round. (Female in her 40s)
・You may be able to see the condition of the course on the golf course’s homepage or Google Maps, etc., but are they really up to date? Because I have doubts about that. Also, I think the condition of the course changes depending on the season, so reviews often refer to things related to the course. (Female in her 20s)
・When I go to a golf course to play golf, I am curious about what kind of famous courses there are, as well as the size and difficulty of the course, so I refer to the reviews of the course at that golf course. (Male in his 30s)
Second place is “Course”.
Many people like to refer to reviews from people who have actually used the course to find out what kind of courses are available, such as the size and difficulty level.
3rd place: Ease of access
・No matter how good the place is, if it’s a place you can’t use on a regular basis, you won’t be able to go every week. (Male teenager) ・I find the traffic jams on the way home stressful, so I think if it’s easier to get to, I can avoid the traffic jams. In some cases, if you can join the car while using public transportation, there will be more people who can go with you, so we are concerned about ease of commuting. (Female in her 20s)
・Even if the usage fee is a little high, being within easy-to-go distance will save you time. (Money can’t buy time) (Male, 30s) 4th place: Equipment
・Although there is a golf course nearby, I think it is important to have a beautiful environment and a comfortable atmosphere. The nearby golf course (Mikawachi Country Club) is not the kind of course used for pro-am tournaments, but I think it would be nice if it had facilities that ordinary people could enjoy, a house where they could take a break, etc. (Male over 50s)
・No matter how cheap the facilities are, if the facilities are poor, you will lose motivation and will not want to go there anymore.If the facilities are good, you will want to come back again, so the facilities are important. (Male in his 20s)
・If we don’t have the right equipment, it will be inconvenient, stressful, and we won’t be able to enjoy golf, so we place emphasis on providing the best equipment. (Male in his 30s)
5th place: Customer service satisfaction
・People pay a large amount of money to go to a golf course to enjoy playing comfortably. The customer service attitude of the golf course staff is very important for a comfortable playing experience. Reviews from people who have actually visited are very helpful. (Male over 50s)
・I feel that no matter how cheap the prices are, how easy it is to go, and how good the facilities are, if the customer service is not good, everything will be cancelled. I definitely don’t want to have an unpleasant experience when I’m looking forward to playing golf, so if there are a lot of bad reviews about customer service, I won’t go. (Female in her 40s)
・We believe that in order to play comfortably, it is important not only to have a good experience with the course and the price, but also to have overall satisfaction, such as the availability of lunchtime meals, shower facilities, and how well they respond to problems and arrangements. (Male in his 20s)
6th place: Meal
-Of course, since I’m going to play golf, I also look at the courses and facilities, but I’m really looking forward to the food at each golf course. Even if my score is bad, I will enjoy the meal
recommended by the golf course restaurant. (Male over 50s)
・It takes half a day to play, so low prices are important, but I think the best part is the food. Because it’s fun. (Female in her 20s) ・I mostly eat lunch, so I’m really happy if the food is delicious. Nowadays, some places have stylish cafes, so I’m really looking forward to it. (Female in her 30s)
7th place: Travel distance
・If the walking distance is too long, players will become exhausted and unable to concentrate on golf, so we place emphasis on courses with short distances and the ability to use carts. (Male in his 40s) “Distance traveled” ranked 7th.
There was also an opinion that a course with less travel distance would be better, as it would be difficult to play golf if you had to travel a lot.
summary
When we conducted a survey of 100 people, 39.0% of them answered “low prices.” Many respondents also said that they wanted to enjoy golf casually and that they wanted a golf course that was as cheap as possible. Golf has a strong image of being expensive, so some people said they wanted to choose a place with the lowest prices possible.
Why not check whether the price is commensurate with the condition of the course?
■About Review Co., Ltd.
Our company operates the information site “Sublogg
(https://sublogg.com/)” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
URL: https://jafmate.co.jp/