Kirin Beverage Co., Ltd.
Artist imase and “Kirin Gogo no Kochachi” collaborate for the first time! The song that everyone wrote with the theme of “winter milk tea” will be imase’s new song.
“It’s cold, but it’s a warm milk tea song” campaign starts on December 4th. ……
Application period/How to participate: December 4th (Monday) to December 25th (Monday) Participate by composing tanka on the special website. Participation benefit: Limited to campaign participants, you will be invited to “imase’s YouTube live broadcast”!
Kirin Beverage Co., Ltd. (President: Toru Yoshimura) is the No. 1 selling black tea brand *Kirin Gogo no Kocha (Kirin Gogo no Kocha Milk Tea Hot) and artist imase, who is extremely popular among young people on SNS. We will start the collaboration project “Cold but Warm Milk Tea Song produced by imase” from December 4th (Monday).
*Intage SRI Tea beverage market January 2022 to December 2022 Cumulative sales volume
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imase participated in the video released on December 4th with “voice” imase is one of the artists who has created a huge buzz on TikTok and is currently attracting attention. I am participating in the narration for the promotional videos for this campaign, “A cold but warm winter bus stop” and “A cold but warm winter morning.” imase has said in the past that when creating music, he sometimes takes inspiration from tanka and haiku, and at the end of the video he calls out, “I’m waiting for your song.”
“Cold yet warm winter bus stop”
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https://milktea-song.gogo-tea.jp/Artist profile
imase -Profile-
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A 23-year-old new generation male artist from Gifu.
Just one year after starting his music career, he made his song viral on TikTok and made his major debut in December 2021.
“NIGHT DANCER” became the first J-Pop song to enter the TOP 20 on the Korean distribution site “Melon” and has become viral in various countries around the world, including being ranked in the Spotify viral chart TOP 50 in 31 countries. Tickets for the first live audience concert “POP OVER” held on March 30, 2023, including additional performances, sold out immediately. He continued to perform at summer festivals, and tickets for his first tour “imase 1st Live Tour 2023 “Utopia” held this fall were sold out immediately. Their first national tour is scheduled to begin in March 2024.
About “Kirin Afternoon Tea Milk Tea Hot”
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A hot milk tea where you can enjoy the rich aroma of candy tea leaves (*) and the rich taste of milk, and experience the deliciousness of authentic black tea.
*20% of the total tea leaves are Kandy tea leaves from Sri Lanka. 【Product Summary】
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HP: https://www.kirin.co.jp/softdrink/gogo/regular/