Tokyo Creative Co., Ltd.
Ranking of prefectures you want to visit on your fall trip to Japan! Announcement of survey results of 303 foreigners
~Momentum approaching the classic Kyoto! Hokkaido and Aomori came in 2nd and 3rd place! ~
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Tokyo Creative Co., Ltd. (location: Sumida-ku, Tokyo, CEO: Tomohiro Nakagawa, Takashi Onozawa, https: //www.tokyocreative.jp/ja/ ) is distributing guide videos about autumn travel to Japan on the YouTube account of its own media TokyoCreative. We then conducted a survey in English among 303 foreigners (85% from Europe, America, Australia, and 15% from Asia) regarding “the prefectures they would like to visit during their fall trip to Japan, and the SNS they would use during that trip.”
result
In response to the question “Which prefecture do you most want to visit in the fall?”, the first place was “Kyoto,” with 20.5% (62 votes) of people answering that they would like to go there. “Hokkaido” came in second place with 15.5% (47 votes), just 5% behind the first place. Also, following Hokkaido, “Aomori” ranked third with 12.5% (38 votes). Many people cited “apples” as the reason for choosing Aomori, and some were considering visiting in “autumn,” when apples are in season. Among those who answered “Aomori,” foreigners who had never visited Japan accounted for 36.8% (14 votes), more than 30%. Additionally, among foreigners (102 people) who have never visited Japan, the number one prefecture they would like to visit in the fall is “Kyoto” (24.5% (25 votes)). 2nd place was “Hokkaido” with 18.6% (19 votes), 3rd place was “Tokyo” with 14.7% (15 votes), and 4th place was “Aomori” with 13.7% (14 votes). “Aomori” was ranked again next to tourist attractions, “The nature and local cuisine are perfect for my tastes.” (Netherlands, male, 18-24) “I want to eat apples and see the lights up.” Specific reasons for responses were received, such as “I want to see the festival floats (Neputa/Nebuta Festival)” (American, male, 35-44), and since there is a one-vote difference from Tokyo, it is highly likely that people have not visited Japan before. We can see that Aomori’s autumn experiences are attracting a lot of interest even from people who don’t have them. Many people had high expectations for the scenery, saying, “I want to see the scenery of northern Japan” and “The nature is beautiful,” and the results showed that many people had a strong interest in Aomori’s local products and nature and wanted to visit. . Additionally, many people commented that they chose the prefecture they wanted to visit because it was introduced by a foreign YouTuber living in Japan. In addition, when we surveyed the social media that they refer to when planning their travel dates and experiences, approximately 90.1% (273 votes) answered “YouTube.” Next was “Google Map” with 64.7% (196 votes), and “Instagram” with 59.1% (179 votes), giving YouTube the top spot with a difference of about 100 votes. This is probably because many people think that it is the best way to more accurately understand the charm of a particular area, as it is longer than other SNS and contains a large amount of information.
investigation
Q. Which prefecture would you most like to visit in autumn?
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We draft, plan, and implement measures linked to videos, including tourism strategies for local governments and DMOs, from the “both perspectives” of Japanese and foreigners. The promotional video for Fukushima City, which was planned and supervised, won the
Encouragement Award in the Local Government Category of the Cool Japan Video Contest 2021, and also won the Grand Prix in the Movie Category of the Cool Japan Video Contest 2023 out of a total of 289 entries. . The promotional video for foreigners of Akame Shijuhachi Falls in Mie Prefecture has been viewed over 360,000 times in total, and we are leveraging the know-how we have cultivated through support for over 100 local governments and companies, and our in-house company, which is one of the largest in Japan. By leveraging a community of approximately 17 million foreigners who love Japan, which is linked to a certain foreign influencer living in Japan, we are able to provide support that will lead to results.
-Reference YouTube-・Travel Guide for AUTUMN in JAPAN
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[Video 2: This video features Emma (Tokidoki Traveler) and Sarah (seerasan), our staff and influencers who have lived in Japan for a long time. We share useful information for foreign tourists visiting Japan on how to enjoy their fall trip to Japan and when deciding on their itinerary. In the comments section, there are also comments from foreigners who have already traveled to Japan about their own experiences, as well as opinions from viewers who are planning to travel to Japan in the future, so please take a look. please.
Representative Director Profile
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Tomohiro Nakagawa Born April 9, 1987 (age 36), Shiga Prefecture After graduating from Doshisha University’s Faculty of Culture and Information Studies in 2011, he worked at several companies before joining Tokyo Creative in May 2018. Appointed representative director in October 2020. He specializes in digital marketing using YouTube, etc., and also carries out awareness-raising activities on inbound know-how. To date, we have supported over 100 local governments, DMOs, and companies in their overseas digital marketing, and have given lectures related to tourism and digital marketing at the Ministry of Foreign Affairs, Niigata City, Mie University, Kawamura Gakuen Women’s University, Kyorin University, and many others. can be. Certified by the Japan Tourism Agency as an expert in promoting inbound tourist attraction to local areas, certified as an external specialist in the Japan Tourism Agency’s World-Class DMO Formation Promotion Project, and certified as an expert in solving problems in rural areas promoted by the Ministry of Agriculture, Forestry and Fisheries. Actively active as a “tourism town development advisor” operated by the Tokyo Tourism Foundation and a visiting researcher at Kyorin University’s “Regional Research Institute.”
Survey overview
Survey theme: Survey on “prefectures you would like to visit during your autumn trip to Japan and SNS to use while doing so” Survey target: 303 foreigners with nationalities other than Japan Survey period: October 27, 2023 to November 6, 2023 (Japan time) Survey method: Internet survey of the Tokyo Creative community (both questions and answers in English)
Descriptive statistics
Gender and number of people: Male (166), Female (127), No selection (10) Nationality and number of people: American (80), British (35), Australia (32), Canada (31), Netherlands (17), Germany (14), Singapore (10), New Zealand (7), Philippines (6), Mexico (6), Italy (6), Spain (6), Belgium (5), Greece (4), Vietnam (3), Portugal (3), Ireland (3), Indonesia (2), Guatemala (2), Malaysia (2), South Korea (2), France (2), Norway (2), Slovakia (2), Poland (2), Sweden (2), Denmark (1), Switzerland (1), Finland (1), Others (14)
Company Profile
Company name: Tokyo Creative Co., Ltd. Established: 8, 2013
Representative: Representative Director Tomohiro Nakagawa, Takashi Onozawa Location: 1-10-5 Yokozuna, Sumida-ku, Tokyo KOKUGIKA FRONT BUILDING Red Horse Corporation Capital: 90 million yenURL :
https://www.tokyocreative.jp/ja/ Business content: Business to attract inbound tourists to Japan, business related to inbound tourists to Japan, talent management business Inquiries: info@tokyocreative.jp