Goto Tsubaki Co., Ltd.
Sayuri Yoshinaga is impressed by the power of “camellia yeast” hidden in the camellia flowers of Goto! New TV CM “Tsubaki Yeast Oil Face Yoshinaga-san Edition”
Broadcasting will begin nationwide from Monday, December 4, 2023. “We have created a happy oil that blends into your skin instantly. We put our thoughts into each drop.”
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Goto no Tsubaki Co., Ltd. (MTG Group Co., Ltd.) is the owner of the Goto no Tsubaki Project (*Goto no Tsubaki Project official website https://gotonotsubaki-pj.or.jp
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New TVCM “Tsubaki Yeast Oil Face Yoshinaga-san Edition”
■Story
In “Tsubaki Yeast Oil Face Yoshinaga-san Edition,” Sayuri Yoshinaga recalls the people of Goto when she actually takes out “tsubaki yeast oil” and applies the rich moisturizing ingredients derived from camellias from Goto to her skin. 100% camellia leaves and camellia flowers grown in Nagasaki Prefecture’s Goto Islands, the moisturizing ingredient “camellia yeast extract (*1)” developed exclusively for camellias in Goto, and the world’s first (*2) proprietary extract. The image depicts Mr. Yoshinaga holding a cup of “camellia yeast oil” containing “camellia leaf cuticle (*3)” and pouring his thoughts into each drop.
*1 Saccharomyces cerevisiae extract (skin conditioning)
*2 The cuticle of camellia leaves was registered as the world’s first international labeling name INCI (Camellia Japonica Leaf Wax) as a cosmetic raw material on March 9, 2017.
*3 Camellia leaf wax (moisturizing)
■From an interview with Sayuri Yoshinaga
Q: How did you like the camellia yeast oil?
Sayuri Yoshinaga: It’s also a very fashionable container, and if you use a lot, it’s a bit oily, but it’s good if you adjust the amount yourself and apply a little after your moisturizing water.
Q: Please tell us about Yoshinaga-san’s beauty methods.
Sayuri Yoshinaga: I inevitably use a lot of cosmetics at work, so I try to keep things simple in my daily life and avoid wearing any unnecessary products. I try not to add too much, just a little moisturizing water and oil to prevent moisture from escaping, like Vaseline. I’ve heard that when you do this, moisturizing ingredients naturally come out from within your body, and it would be nice if that were the case.
In addition, on the Goto Tsubaki brand website, you can find out about her thoughts on deciding to appear in a skin care product commercial for the first time in 36 years, her own beauty methods, and why she decided to entrust her future skin to Goto Tsubaki. Sayuri Yoshinaga’s special interview video is now available!
■-Overview of new TVCM-
Title: “Tsubaki Yeast Oil Face Yoshinaga-san Edition” (30 seconds) Cast: Sayuri Yoshinaga
Broadcast start date: December 4, 2023 (Monday) ~
Broadcast area: Nationwide
Goto’s camellia brand site:
https://gotonotsubaki.co.jp/shop/pages/sayuri-yoshinaga
CM main URL: https://youtu.be/o4x6CzLWl6Q
[Video 3: ■ Sayuri Yoshinaga, special interview video now available!
[Video 4: ■Products appearing in new TV commercials
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camellia yeast oil
camellia yeast oil
Capacity: 30ml / Price: 4,950 yen (tax included)
Capacity: 10ml / Price: 1,900 yen (tax included)
Natural origin index 99.9% (*1)
Free of alcohol, parabens, petroleum-based ingredients, activators, fragrances, and colorants
It has a composition close to that of sebum and is rich in nutritional ingredients, moisturizing your skin.
Camellia yeast extract (*2) rich in amino acids and the world’s first (*3) camellia leaf cuticle (*4). Two unique ingredients are combined with camellia oil made from 100% camellia grown in Goto. Just one drop spreads easily, leaving your skin moisturized and glossy.
*1 ISO16128 compliant including water
*2 Saccharomyces cerevisiae extract (skin conditioning)
*3 The cuticle of camellia leaves was registered as the world’s first international labeling name INCI (Camellia Japonica Leaf Wax) as a cosmetic raw material on March 9, 2017.
*4 Camellia leaf wax (moisturizing)
■-Characteristic ingredients uniquely developed by Goto Tsubaki- 1. “Camellia yeast extract (*1)” containing abundant amino acids [Image 3
From left: Camellia yeast soap 60g (¥1800), camellia leaf moisturizing water (¥3800), camellia yeast oil 30mL (¥4950)
Goto’s camellia’s simple 3-step care effectively provides camellia yeast extract, protects the skin, and addresses skin dryness concerns. 1.Wash
Camellia yeast soap containing camellia peel fiber scrub gently removes dead skin cells and leaves your skin clear and clear. 2. Moisturize
The penetrating power of the camellia terpene (*1) contained in the camellia leaf moisturizing water distributes moisture to the stratum corneum, leading to moist and soft skin.
3. Protect
Camellia yeast oil, which has a composition closer to that of sebum, replaces sebum and suppresses the evaporation of water in the stratum corneum, preventing skin dryness.