Futako Tamagawa Tsutaya Home Appliances “Experience growing to love your skin.” will be holding a limited-time POP-UP from December 15th (Friday). Sales of renewed products and sampling campaign will be held!

daiya co.,ltd
[Futakotamagawa Tsutaya Home Appliances] “Experience growing to love your skin.” -favs- will be holding a limited-time POP-UP from December 15th (Friday). Sales of renewed products and sampling campaign will be held!
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Dia Corporation Co., Ltd. (location: Shinjuku-ku, Tokyo, CEO: Yuichi Takano) will be selling Futakotamagawa Tsutaya Home Appliances (Futakotamagawa Rise S.C. Terrace Market 2) from December 15th (Friday) to December 17th (Sunday), 2023. Michiko Yamanaka’s skin care brand -favs- will be open for a limited time in E-room 1).
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Futakotamagawa Tsutaya Home Appliances Overview
Futakotamagawa Tsutaya Home Appliances
Opened in May 2015 in the Futakotamagawa Rise Shopping Center, a commercial complex.
This is a new style home electronics store where our concierge offers lifestyle suggestions in a BOOK & CAFE space. It is also a place filled with art and technology that sells not only home appliances but also interior decoration, books, miscellaneous goods, etc. that will make your daily life more exciting.
We offer a stimulating and high-quality time with facilities such as the showroom “Tsutaya Home Appliances ” where you can discover and experience unique products and services from around the world, and the “share lounge” that can be used as a cafe, bar, or office. I am. ▼ Event information Period: December 15, 2023 (Thursday) – December 17, 2023 (Sunday) Address: 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094 Futakotamagawa Rise S.C. Terrace Market Location: 2 Floor E-room1 Business hours: 10:00-20:00 *Please check the website for the latest store information. URL: https://store.tsite.jp/futakotamagawa/access/ favs Products available
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・[Makeup remover] CALMING CLEANSING GEL
・[Face wash] CALMING FACIAL WASH
・[Face washing net] favs BUBBLE NET
・[Introduced serum] CALMING SKIN BOOSTER
・[Lotion] CALMING FACIAL MIST / REFILL
・[Beauty serum] PEPTIDE HYDRATING AMPULE 3ea / 1ea
・[Mask] CALMING FACIAL MASK 5ea
・[Moisturizing Cream] PEPTIDE HYDRATING CREAM EX
・[Cushion Foundation] CALMING GLOW-UP CUSHION FOUNDATION
#VANILLA #HAZEL #TAN
・[Cushion foundation refill] CALMING GLOW-UP CUSHION FOUNDATION REFILL #VANILLA #HAZEL
・[Body Cream] CALMING FAMILY CREAM
・[Moisturizing stick] MULTI BALM STICK
・[Bath oil] CALMING RELAX BATH OIL・[Face care] favs EYE ROLLER favs Click here for all product list
https://favs-official.com/collections/all-products
The face cream with the highest repeat rate* has been renewed. *On the favs official website
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PEPTIDE HYDRATING CREAM EX ¥6,160 (tax included) / 50g
Increases the concentration of beauty ingredients.
A cream that prevents rough skin in adults using a multifaceted approach. Creams have evolved for skin that is susceptible to various types of damage due to aging, environmental changes, seasonal changes, etc. Human stem cell acclimatized culture solution*¹ and CICA*² extract are highly concentrated, and ceramide complex*³ is newly added. In addition to protecting the skin, we also paid attention to changes in facial expressions that tend to reflect signs of aging. With a smooth and rich texture that melts into your skin, it can be used comfortably even on thin, sensitive skin. The more you use it, the more you will be guided to its beauty.
POINT01: Approach to prevention of rough skin. Powers up the functions that lead to healthy skin.
Contains highly concentrated centella asiatica extract*² and 5 root complex*⁴ (plant roots) that focuses on the causes of rough skin. It not only prevents skin roughness but also avoids external skin roughness factors. Supports the beauty of skin that is exposed to UV rays and changes due to age.
POINT02: A new version of the mechanism that brings drama to adult skin. Peptides that reach the skin in stages*⁵to renew beauty*⁶ are made into a liposome structure that is more easily absorbed. Combined with twice the amount of human stem cell acclimation culture solution*¹ and marine collagen*⁷, it gives dense firmness and luster, leading to smooth, bouncy skin. In addition, hyaluronic acid-VC derivative *⁸ and niacinamide *⁹ provide skin with transparency *¹⁰ and moisture-filled suppleness.
POINT03: Contains ceramide*³ that supports the skin barrier. Focusing on the mechanism of healthy barrier function. By combining the five types of ceramides*³ that exist in the skin and
phytosphingosin*¹¹ that supports their functions, it approaches the moisture content of the stratum corneum and creates skin that is less susceptible to external environments such as dryness and seasonal changes. I will guide you. *¹Human stem cell acclimatization culture solution (moisturizing ingredient) ²Astella asiatica extract (skin conditioning ingredient) ³Ceramide NP, ceramide NS, ceramide AP, ceramide AS, ceramide EOP (all skin conditioning ingredients) ⁴Burdock root extract, nematode extract, Japanese yam Root extract, peony extract, red palm root extract (all skin conditioning ingredients) ⁵Up to the stratum corneum ⁶Synthetic human recombinant oligopeptide-1, synthetic human recombinant oligopeptide-2, synthetic human
recombinant polypeptide-1 ( All skin conditioning ingredients) ⁷Hydrolyzed collagen (skin conditioning ingredient) ⁸Ascorbyl propyl hyaluronate (skin conditioning ingredient) ⁹Skin conditioning ingredient ¹⁰Brings a brighter impression to the skin through moisture ¹¹Skin conditioning ingredient
Campaign overview
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POP-UP special event 1.
If you show your favs follow screen on various SNS, you will receive samples such as sheet masks and bath oil!

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POP-UP Special Event 2. During the POP-UP period, 10 people will be randomly selected to win favs products by sharing their stories on Instagram!

▼ Click here for favs various SNS・favs official Instagram
@favs__official https://www.instagram.com/favs__official/・favs official LINE https://page.line.me/854ozyec?openQrModal=true・favs official X (formerly Twitter )
Tweets by favs__official
favs brand director
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Michiko Yamanaka MICHIKO YAMANAKA
Director of “favs”, designer of “Alicia Stan” and CEO of EXJ. Born in Tokyo in 1985.
Started studying clothing design at the age of 22. She started her own swimwear brand “Alicia Stan” in spring/summer 2013 because she loved traveling, going to the beach, and collecting bikinis from overseas. In my personal life, I am a mother of one child. ▼Instagram
(approximately 700,000 followers)
https://www.instagram.com/alexiastam1988/

brand story
To everyone, more beautiful skin than ever before.
I have suffered from sensitive skin such as atopic dermatitis and allergies since I was a child, and I have gone through a lot of trial and error when it comes to beauty, from skin care to clinics. As I got more familiar with my own skin, I began to think, “I want to create items that achieve clinic-level effects with daily skin care,” and since my daughter’s skin is also sensitive and easily irritated, “In the future, I would like to create products for parents and children.” I’ve been thinking, “It would be even better if it was something I could use.”
-favs- is a brand that is the result of my thoughts.
I was involved in the development from the ground up, and was able to create a product after repeated prototyping to ensure that even people with sensitive skin could get satisfactory results. Even people who are not confident in their skin can use it on a daily basis. ●Balanced with the excitement you get the next day and gentleness on sensitive skin.
-favs- is particular about “being impressed by the changes in your skin, just like when you get home from the clinic.” We are pursuing the kind of effects that will make you fall in love with your skin the moment you use it, the next day, and in a short period of time. At the same time, we don’t forget to be gentle with sensitive skin. We thoroughly eliminate the use of risky ingredients.
●Do not create things that are already available in the world. Developed from scratch with an uncompromising spirit.
I will not release anything that I am not even slightly satisfied with. This is one of my rules. When it comes to -favs- items, rather than imitating skin care that already exists in the world, we imagine what we ourselves and women in the world really want, and participate in the development from the ground up. By collaborating with advanced Korean laboratories that produce outstanding results through the fusion of technology and nature, we prioritize quality over schedule and pursue the creation of valuable products.
●Use all of your experience to create cosmetics that will be a light for many women.
I am a mother of a daughter, a woman with a job, and a member of the 40-40 generation who feels the changes in my skin in a real way, and I have experienced many skin problems such as atopic dermatitis. That’s why I believe I can stand in the shoes of many different people. I hope that -favs-, in which all my experiences and ideas have been poured, will help many women.
brand concept
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