Unilever Japan Customer Marketing Co., Ltd.
Feel spring first and get shiny hair “Spring first hair” No. 1 selling brand *1 Lux Sakura series Released on Monday, December 18th First collaboration with Natsuzu Takubo, who has over 600,000 SNS followers Release commemorative Instagram live “Haruichi LIVE” will be distributed on the same day!
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LUX, a total beauty care brand developed by Unilever Japan Customer Marketing Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director and President: Joy Ho), is the ultimate beauty care brand for spring, with shiny hair. The Sakura series will be released on December 18th (Monday) with the theme of “Spring Hair”, with the hope of helping you get closer to your ideal self. This year, we will be rolling out the following series, including “Luxe Super Rich Shine Sakura,” “Luxe Melting Sakura Treatment Series,” “Luxe Luminique Sakura Dream,” and “Luxe Bath Glow Sakura,” which has been updated with a new formula. To commemorate this release, the first
collaboration Instagram live “Haruichi LIVE” with Natsuzu Takubo, who has over 600,000 social media followers, will be streamed on the same day. In addition, Lux Official
[Image 1
https://www.instagram.com/kar_insta_gram/
■Natsuzu Takubo profile
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Karin Takubo
Model/Influencer/PINUE Producer
He has over 290,000 followers on Instagram, 160,000 subscribers on YouTube, and 110,000 followers on TikTok, gaining tremendous support from his generation.
He also produces the fashion brand “PINUE”.
She is expanding her range of activities, including being an image model for Puri, and appearing in dramas, advertisements, magazines, and music videos.
Having played baseball for 4 years and softball for 2 years, he is also good at sports.
Luxe Sakura series release commemorative campaign held
To commemorate the release of the Lux Sakura series, from Monday, December 4, 2023, you can win a limited design Lux Sakura series pump pair* on Lux Official X (former Twitter: @LuxOfficial). We will hold a campaign. Enjoy the spring mood with cherry blossom scented hair care. Lux Official X (formerly Twitter) account: https://x.com/LuxOfficial ■Campaign overview
◆Application period
From December 4, 2023 (Monday) to December 15, 2023 (Friday) 23:59 ◆How to apply
・Follow Lux Official X (@LuxOfficial) and repost the relevant post. If you post “What I want to challenge in the spring of 2024” as a quotation repost, your chances of winning will increase!
◆Bonus
・A total of 45 people will be selected by lottery.
Luxe Sakura Series Pump Pair*
*Present products will be randomly selected. Also, please note that the “Luxe Melting Sakura Treatment Series” is not included in the eligible products.
Luxe Sakura Series Product Overview
■Lux Super Rich Shine Sakura Overview
Luxe Super Rich Shine is a core product within Luxe that can carefully address each hair concern, such as damage, dryness, frizz, and lack of shine. “Lux Super Rich Shine Sakura” is a popular product with a cherry blossom scent.
Product features
In addition to containing premium gold hyaluronic acid oil*2 (moisturizing ingredient), it also contains wild cherry blossom extract (moisturizing ingredient) as cherry blossom drops. It will help you take a new step in the new season by providing glossy and moisturizing hair that will lead you to shiny, spring-like hair. scent
A gentle scent of cherry blossoms (contains fragrance)
◆Lineup
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[Product Name] Lux Super Rich Shine
Sakura pump pair
Shampoo/Conditioner
[Contents] Shampoo/conditioner 400g each
[Price] Open price
■Luxe Melting Sakura Treatment Series Overview
The Toro Toro Treatment Series is a series that contains the Toro Toro Repair Serum *3 and has a smooth texture that allows the treatment to spread easily on your hair. The Sakura series contains cherry blossom extract*4 in addition to the melting repair serum. You can enjoy the soft scent of cherry blossoms.
Product features
Spring moisturizing time starts the moment you pick it up. In addition to the “Smooth Repair Serum” that is carefully blended with amino acids and hydrolyzed keratin*5 that repair and moisturize dry and damaged hair for the winter to spring season, it also contains cherry blossom extract. The smooth texture spreads smoothly onto the hair, providing high adhesion and high penetration. As we head towards spring, we offer luxurious repair care with a cherry scent.
Luxe Super Rich Shine Melting Sakura Treatment gives you soft and smooth hair, Lux Super Rich Shine Melting Sakura Hair Oil makes your hair soft and shiny, and Luxe Super Rich Shine Melting Sakura Hair Cream makes your hair manageable. You can choose from treatments, hair oils, and hair creams to suit your hair concerns and desired finish. scent
Luxe Super Rich Shine Melting Sakura Treatment: The gorgeous and fluffy scent of cherry blossoms will fill your bath time with the scent of cherry blossoms, allowing you to enjoy the moisture of spring.
Luxe Super Rich Shine Melting Sakura Hair Oil/Luxe Super Rich Shine Melting Sakura Hair Cream: From the moment you put it on, you’ll feel like you’re wearing the scent of cherry blossoms. You can enjoy the scent of cherry blossoms all day long every time you touch it. ◆Lineup
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[Product Name] Lux Super Rich Shine
Melting Sakura Treatment
Treatment
[Contents] 300g
[Price] Open price
[Image 5
[Product Name] Lux Super Rich Shine
Smooth Sakura Hair Cream
Hair cream
[Contents] 100ml
[Price] Open price
■Lux Luminique Sakura Dream Overview
Lux Luminique is a non-silicon shampoo series *6 aimed at women who want to make bath time a luxurious time in their busy lives. Product features
The product contains the desire to have smooth spring hair and take a new step forward.The formula contains 100% natural essential oils*7, and uses two approaches, damage repair and coating, to condition the cuticle of damaged hair and improve hair condition. Reset *8. It also contains cherry blossom extract extracted from cherry blossom petals. Deeply repairs hair damage and leads to hair that shines from within. scent
The scent of cherry blossoms in full bloom (contains fragrances) to remind you of the arrival of spring.
◆Lineup
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[Product Name] Lux Bath Glow Sakura
Repair & Shine
Trial capacity pump pair
Shampoo/Treatment
[Contents] Shampoo/Treatment 400g each
[Price] Open price
[Image 9
[Product Name] Lux Bath Glow Sakura
Deep Moisture & Shine
Trial capacity pump pair
Shampoo/Treatment
[Contents] Shampoo/Treatment 400g each
[Price] Open price
About Lux
In 2022, Lux will celebrate 50 years since its arrival in Japan as a gift cosmetic soap. Since arriving in Japan, we have continued to research the hair of Japanese women, and while responding to the changing hair care needs, we have provided hair care products that always lead to shiny, glossy hair. It is sold in many countries and regions, and has been No. 1 in sales in the hair care market in Japan for six consecutive years. Meanwhile, in 2021, we have established a new “LUX BRAVE VISION 2030” based on the belief that thinking of yourself as beautiful gives you confidence and gives you the courage to take a step forward, and that the attitude with which you take that step is beautiful. , started as a new Lux. By making people’s hair beautiful, we aim to create a society where people can enjoy their own beauty.
*1: INTAGE SRI shampoo/conditioner market amount from January 2017 to December 2022
*2: Jojoba seed oil, sodium hyaluronate, hydrolyzed hyaluronic acid *3: Other than hair oil: arginine, hydrolyzed keratin, glycerin aqueous solution (moisturizing ingredient)
In hair oil: Coconut oil, tocopherol acetate (moisturizing ingredient) *4: Moisturizing ingredient
*5: For wash-off treatments, hair creams, and hair mist
*6: Non-silicon shampoo only
*7: Ylang-ylang oil: moisturizing ingredient
*8: Rinse away dirt from hair. Only shampoo.
*9: Glutamic acid, glycine, leucine, histidine HCl, histidine, serine, valine, threonine, alanine, isoleucine, phenylalanine, arginine, proline, lysine HCl, aspartic acid, PCA-Na, PCA, ectoine, tyrosine, tryptophan, methionine, Betaine, cysteine, cystine: repair and moisturizing ingredients
*10: White fungus polysaccharide: moisturizing ingredient
*11: Glycolipid (ceramide-like substance): Moisturizing ingredient *12: Hydrolyzed pearl: repair ingredient