imperfect Co., Ltd.
[Shinjuku Marui’s first store opening] Imperfect Omotesando, which aims to bring sustainability closer to more people, opens its first pop-up store at Shinjuku Marui main building
~ Establishment of new diverse physical bases that will serve as points of contact with customers ~
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Imperfect Co., Ltd. (Location: Chiyoda-ku, Tokyo, Representative: Misako Saeki) aims to solve social issues surrounding food and agriculture around the world, as part of its aim to “create diverse points of contact with customers.” , we will be opening a pop-up store on the basement floor of Shinjuku Marui.
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Among them, “This is the first time I learned that the producers of cacao, the raw material for my favorite chocolate, are facing such issues,” and “I wonder if buying products I like like this can lead to the sustainability of coffee.” We have received many comments such as “I’m so happy.” Therefore, with the aim of delivering such a place of empathy to as many people as possible, we at Imperfect provide a variety of services that deliver sustainability in a variety of locations, tailored to the needs of our customers. We are planning to establish a new base. [Click here for release]
Pop-up store opening at Shinjuku Marui
As the first step, we will open a pop-up store for a limited time on the basement floor of Shinjuku Marui Main Building. After a
pre-opening from December 1st (Friday), the full opening will begin on December 4th (Monday). What Imperfect would like to strengthen from now on is to go beyond Omotesando and go closer to you, delivering our thoughts through our products and communication. We chose Shinjuku as our first location because it is a place where many people gather for work and shopping, and it is an area that is closer to daily life. In addition, at this pop-up, we will offer products centered on gift items to meet the needs of customers at Shinjuku Marui Main Building, and you will also be able to enjoy imperfect coffee while taking a short break while shopping. (Product example)
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In the future, we will deliver “imperfect’s sustainability efforts” to more people in various places and forms. We will make an announcement regarding the establishment of the next new base as soon as it is confirmed.
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https://www.imperfect-dowell.com/