Japan L’Oreal Co., Ltd.
[YSL BEAUTY] Guests including Emi Suzuki, emma, Aya Nakamachi, Nagomi, GYUTAE, Riho Minami, and YURINO experienced YSL’s new lipstick. High-quality satin-like luster and clear, intense color. YSL’s reborn icon lip “Rouge Pur Couture”
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YSL’s iconic lip “Rouge Pur Couture” has been reborn and has a lineup of 40 colors.
While many makeup lovers are paying attention, guests such as Emi Suzuki, emma, Aya Nakamachi, Nagomi, GYUTAE, Riho Minami, YURINO and others will be selling the products in advance at Yves Saint Laurent Beauté Shibuya Parco on November 30th. I experienced it.
A lineup of 40 colors from four shade families: red, nude, orange, and pink. A texture that melts into your lips, made with 80% care ingredients. An updated black and gold iconic couture package that inherits YSL’s DNA. An overwhelming sense of couture, embedded in the concept of “COUTURE ME UP.” Gives you a chic and sophisticated style with just one coat. Luxurious guests experienced lipstick that looked like a fashion item. https://www.yslb.jp/WW-51083YSL.html
Emi Suzuki
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[Color used] N11
emma
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[Color used] N13
Aya Nakamachi
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[Color used] O1
Nagomi
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[Color used] N8
GYUTAE
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[Colors used] N5 / N8
Riho Minami
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[Color used] N5
YURINO
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[Color used] RM
Rouge Pur Couture
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In 2023, YSL’s icon lip “Rouge Pur Couture”
It will be reborn to empower the times.
New formula, new packaging and 40 new couture colors.
Supervised by YSL Global Beauty Director Tom Pecheux
40 vibrant and sophisticated couture colors.
From four shade families: red, nude, orange and pink
Colors representing each will appear as muse shades.
A texture that melts into your lips, made with 80% care ingredients. The secret is that the flowers grown in the YSL Ourika Community Garden A botanical oil cocktail made with tuberose extract and prickly pear extract. It provides the ultimate comfort every time you apply it, and provides long-lasting moisture.
Black and gold that inherits YSL’s DNA.
Updated iconic couture packaging.
A fashion item that gives you a chic and sophisticated look with a touch of couture.
“Rouge Pur Couture” has been reborn as the latest couture
It’s the beginning of a new chapter.
#COUTUREMEUP
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PURE COLOR Intense coloring. 40 vibrant couture colors
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Supervised by global beauty director Tom Pecheux
The 40 couture colors include pink, red, orange, and nude.
For each shade family, from dark to light, we have carefully selected a lineup that allows you to find the one that is just for you, matching your skin tone and fashion.
A combination of carefully selected color pigments to the utmost limit achieves clear and beautiful coloring.
Achieve couture style with just one stroke.
PURE COUTURE Shine like high-quality satin fabric with just one stroke Pigments capture light instantly thanks to YSL’s unique Pure Satin Technology Forms a film that achieves the high-quality shine and luster of satin fabric. A single stroke illuminates dense pigments and adheres to the lips like a haute couture dress.
Gives you a luxurious shine and texture that will elevate your style. PURE CARE A texture that melts into your lips, made with 80% lip care ingredients.
Ceramide and botanical oil cocktail keep lips moisturized for a long time, providing lip care all day long. The smooth and comfortable texture envelops your lips with beautiful color in one stroke. A botanical oil cocktail that increases moisturizing power by extracting high concentrations of tuberose extract*1 grown in the YSL Urika community garden and prickly pear cactus extract*2 with high antioxidant properties.
Tuberose, a beautiful milky white flower that emits a captivating scent at night, has excellent water-retaining and restorative properties, leading to moisturized and plump lips.
40 SHADES OF NEW COUTURE COLOR
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40 vibrant and sophisticated couture colors supervised by YSL Global Beauty Director Tom Pecheux.
Muse shades feature representative colors from each of the four shade families: red, nude, orange, and pink.
DRESSED IN NOTHING BUT COUTURE
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Sleek and elegant, classic and timeless.
A symbol of modern couture, the black Cassandra logo is boldly designed horizontally on a sparkling gold body. An enviable couture item that has been updated with a light body while still having a strong presence.
[Customer inquiries] Yves Saint Laurent Beauté toll-free number 0120-526-333 https://www.yslb.jp/