Meiji Co., Ltd.
“Kashiwa-no-ha Smart City x Meiji “Project to create a future in the city with yogurt” has started at Kashiwa-no-ha Smart City, which supports the implementation of health promotion activities.
~Meiji Co., Ltd. participates in the “Kashiwanoha Smart City Consortium” working on the development of “Kashiwanoha Smart City”~ ……
Meiji Co., Ltd. (President: Katsuya Matsuda) and UDCK Town Management General Incorporated Association (hereinafter referred to as “UDCK Town Management”) will provide local residents with a circle of health promotion activities at Kashiwa-no-ha Smart City in Kashiwa City, Chiba Prefecture. We are pleased to announce that the “Kashiwanoha Smart City x Meiji “Yogurt Future Project”, an initiative to jointly support the expansion of the city, will begin on December 4th (Monday).
The “Project for the future of the city with yogurt” is a
collaboration between Kashiwa-no-ha Smart City, which has been working to improve the wellness of the entire city by providing advanced healthcare services, various demonstration fields, and disseminating various health promotion activities, and yogurt. Through the cooperation of Meiji Co., Ltd., which has been working on
health-related activities in everyday situations for consumers, such as educational activities on dietary habits, we will promote the implementation of health promotion activities for residents. . Kashiwa-no-ha is a city where companies can actively work with the local community to improve local health, and this initiative is one of the most advanced in the nation.
Meiji Co., Ltd. has recently joined the Kashiwa-no-ha Smart City Consortium, and as a member of the consortium, will cooperate in promoting health promotion activities by leveraging the company’s experience and knowledge.
[Image 1
・Special site (https://www.meiji.co.jp/kashiwanoha-meiji/)
One of Kashiwa-no-ha Smart City’s missions is to promote “healthy longevity,” or in other words, to create “a city where all generations can live healthily and with peace of mind,” and has been promoting various initiatives. In addition, Meiji Co., Ltd. has “Nutrition Hokoku” as one of its founding principles, and has strived to carry out its corporate activities with the mission of contributing to improving the health of society through the provision of food. This cooperation initiative started with a mission that resonates with both parties in the sense of “creating a town and society where people can live in good health.”
At Kashiwa-no-ha Smart City, efforts to improve the health of the elderly population have been successful, and we would like to extend these efforts to include younger people as well. In addition, Kashiwa-no-ha Smart City provides advanced healthcare services using advanced IoT and AI technology, and by strengthening the practical aspects of health promotion activities, it is expected that this will lead to even better results. .
Meiji Co., Ltd. has experience in implementing health promotion activities for a wide range of generations, such as educational activities on dietary habits that lead to improved health, and implementation of measures to promote various lifestyle behaviors in everyday situations for consumers.
By adding this experience to the Kashiwa-no-ha Smart City initiative, we hope to increase the effectiveness of health promotion initiatives such as advanced healthcare services across all generations, and co-create the city we aim to create. Both agree on this idea. As the first step of this “Project to create a future in the city with yogurt,” we will develop measures to promote health promotion activities at Kashiwa-no-ha Smart City’s “Lifestyle Proposal Floor Chikor” and “Town Health Research Institute A-Shi-Ta.” We will continue to.
In addition, from the second phase onward, we are considering practical support services that link dietary and health promotion activities with vital data in conjunction with Kashiwa-no-ha Smart City’s data platform, as well as collaboration with various research institutes within Kashiwa-no-ha Smart City. We are considering new initiatives. Through these measures, we will lead the efforts of existing local governments and continue to contribute to the realization of Kashiwa-no-ha Smart City’s goal of “creating a vision for the future of the world.”
Main activities of the first phase of “Project to create a future in the city with yogurt”
The “Kashiwa-no-ha International Campus Town Initiative”, which sets the direction for the development of Kashiwa-no-ha Smart City, lists “Goal 5: Creating a Kashiwa-no-ha style that fosters health” as one of the eight goals. As part of the first initiative of the “Project to create a future in the city with yogurt”, we will support “creating a Kashiwa-no-ha style that fosters health” by proposing programs that will expand the circle of residents to practice health promotion activities. Masu.
・Kashiwanoha International Campus Town Concept
(https://www.udck.jp/town/000372.html)
■Walking Rut
“Walkult” is a program that promotes health through walking by combining guidance on better walking methods with introductions on proper nutrition such as yogurt and how to drink water. This is a program for you.
In this program, we will explain the health value of walking, introduce more effective walking methods and the latest walking trends, and encourage participants to put walking into practice. We will also explain nutrition and hydration methods.
Implementation date: December 7th (Thursday), December 14th (Thursday) *Scheduled to continue from January onwards
Reception starts: 7:50 a.m.
Required time: 8:00 a.m. to 9:00 a.m. (estimated)
Meeting place: KOIL TERRACE atrium
226-44 Wakashiba, Kashiwa City, Chiba Prefecture 277-0871 Chuo 141 Block 1 Walking course: Public roads around Aqua Terrace
Supervision: Dr. Yoshio Otani (Ikebukuro Otani Clinic) / R-body Co., Ltd. Cooperation: Town Health Research Institute “A・SHI・TA”/KOIL
(Kashiwanoha Open Innovation Lab)/R-body (Kashiwanoha Store) ■Oral health management class
The “Oral Health Management Class” is a health management program that not only focuses on thorough hand washing and gargling, but also on tooth brushing. In this program, we will explain the relationship between the oral environment and physical condition management, as well as lectures on appropriate gargling and brushing methods that help to manage your physical condition by eliminating bacteria and viruses, and the important role they play in practicing physical condition management. We will also teach you “oral exercises” to encourage saliva secretion.
Implementation date: December 7th (Thursday), December 14th (Thursday) *Scheduled to continue from January onwards
Reception starts: 10:50 a.m.
Required time: 11:00 a.m. to 11:40 a.m. (estimated)
Meeting place: Kashiwa-no-ha lifestyle proposal floor Chicole Park City Kashiwanoha Campus, 178-4 Wakashiba, Kashiwa City, Chiba 277-0871 The Gate Tower West 3F Block 148 Kashiwanoha Campus
Supervision: Dr. Yoshihiro Yasumoto (Kashiwanoha General Dentistry) Cooperation: Kashiwa-no-ha Lifestyle Proposal Floor
Chicole/Kashiwa-no-ha General Dental Clinic
UDCK Town Management General Incorporated Association Kazunori Yamashita Representative Director Comments
We warmly welcome Meiji Co., Ltd.’s participation in Kashiwa-no-ha Smart City. Kashiwa-no-ha Smart City has been developing the city through public-academic collaboration for about 20 years with the goal of “creating a vision of the world’s future.” Currently, in order to realize “Healthy Longevity” (a city where all generations can live in good health and peace of mind), which is one of the themes of Kashiwa-no-ha Smart City, various measures are being taken such as collaboration with academia and companies, data utilization, area management, etc. We are proceeding. By using the city as an open platform, various players can meet, interact, and form alliances to create solutions to problems that cannot be solved alone. We are very happy that Meiji Co., Ltd., which has a wealth of know-how in disseminating dietary and health promotion activities and promoting their implementation, will be joining us as a partner. We are confident that by collaborating with Meiji, we will further advance our efforts to date, contribute to the creation of a better society, and evolve into a smart city that we can be proud of around the world. Meiji Co., Ltd. Representative Director Katsuya Matsuda Comments Meiji Co., Ltd. has “Nutrition Hokoku” as one of its founding principles. We have inherited this idea of ”contributing to society through the provision of food” for over 100 years since our founding. In this modern age where health awareness is increasing not only in Japan but around the world, and for the next 100 years, Meiji wants to create new nutritional value more than ever and deliver it to society. We also know that in order to truly realize this spirit of “Nutrition Hokkaido” and our contribution to society, it is not enough to simply produce and deliver food. That is why, while focusing on providing food, we have been engaged in various health promotion activities related to food for many years.
We are very pleased that by participating in the Kashiwa-no-ha Smart City Consortium, we will have the opportunity to utilize these years of experience and embody our founding spirit and social contribution. The Kashiwa-no-ha Smart City Consortium is also a place where members with outstanding cutting-edge technology demonstrate how to solve problems at the forefront of the world. I am confident that joining such a membership will provide great inspiration as we think about our nutritional value creation and health promotion activities for the next 100 years.
Using this experience as a cooperating member, Meiji Co., Ltd. will work to help people across Japan practice health promotion activities now and for the next 100 years.
About Kashiwanoha Smart City
■What is Kashiwanoha Smart City?
Kashiwa-no-ha Smart City is an area centered around Kashiwa-no-ha Campus Station that aims to become a “city that creates the world’s future vision.” We are promoting urban development based on the three pillars of “environmental symbiosis,” “healthy longevity,” and “creation of new industries” through collaboration between the public, private, and academia. It is conveniently located approximately 30 minutes from the center of Tokyo, and the country’s leading research institutes, including the University of Tokyo, Chiba University, National Cancer Center Hospital East, and AIST Kashiwa Center, are located within a 2km radius of Kashiwa-no-ha Campus Station. It is also a gathering place.
We are developing a “mixed-use” city that condenses all the functions of the city, including residences, commercial facilities, offices, hotels, hospitals, universities, parks, etc., and provides a convenient living environment and rich nature around the station. Masu. To create new industries, we are working to create an
environment that supports the growth of a variety of companies, from large corporations to startups, centered on KOIL (Kashiwanoha Open Innovation Lab). demonstration fields, test circuits that support the development of robots and drones, the formation of places and communities that encourage collaboration between industry, academia, and medicine in the life sciences field, data platforms that help realize enriched lives from data on people and cities, and
international There are various mechanisms to promote open innovation, such as innovation awards.
・Kashiwanoha Smart City (https://www.kashiwanoha-smartcity.com/) ・KOIL series (https://www.koil.jp/)
■Results and challenges in health promotion initiatives
Kashiwa-no-ha Smart City is implementing various health promotion measures. Thanks in part to the effects of these measures, according to a Kashiwa City survey, the rate of people certified as requiring long-term care in the Kashiwa-no-ha area has decreased. (Document 1). In addition, Kashiwa City has been working with citizens since the 1990s to promote health and welfare community development, and as a result, the Japan Gerontological Evaluation Study (JAGES) has shown that “the proportion of elderly people with impaired motor function is low” and “the sports participation rate is low”. It can be said that the health condition of the elderly population is better than other cities, as the average life expectancy is in the top 10 among core cities in the happiness ranking published by the Japan Research Institute.
However, when we look at the younger generation, we find that the percentage of people in their 30s who hardly do any exercise is high, and when the current working generation becomes elderly, their health condition will be lower than that of the current elderly. It is assumed that the situation will worsen, and there is a need to improve health literacy among young people.
From this point of view, in order to better realize the purpose of the Kashiwa-no-ha Smart City Action Plan (Document 2), which is “a city where all generations can live healthy and vibrant lives,” it is necessary to enhance health practice measures for young people. The question has arisen as to whether this is necessary.
■About Kashiwanoha Smart City Consortium
Three organizations, UDCK, Mitsui Fudosan, and Kashiwa City, which have been engaged in urban development based on
public-private-academic collaboration, are in charge of the
secretariat, and it is made up of 30 organizations (as of November 2023) such as companies and research institutions. Kashiwanoha Smart City promotion organization. In 2019, we formulated the “Kashiwa-no-ha Smart City Action Plan” and are working on four themes: “mobility,” “energy,” “public space,” and “wellness.”In addition, we are working on the “Kashiwa-no-ha Data Platform” and “town development for everyone” as strategies. Studio” and is developing services. ・Kashiwanoha Data Platform
(https://www.kashiwanoha-smartcity.com/info/facility/9/)
A platform that allows businesses to safely share personal data that consumers have consented to.
・Everyone’s Town Development Studio (https://www.udcktm.or.jp/studio/) A platform for the co-creation and promotion of Kashiwa-no-ha Smart City by businesses, governments, academic institutions, etc., centered on the residents who are the users of the town.
■About UDCK Town Management General Incorporated Association UDCK Town Management is based on the voluntary organization
Kashiwa-no-ha Urban Design Center (UDCK), which serves as a platform, and has established a corporate organization that is responsible for the management and operation of public spaces as an organization with corporate status. Designated as an “Urban Renaissance Promotion Corporation,” we support Kashiwa-no-ha’s urban development by carrying out necessary independent projects while maintaining unity with UDCK’s overall activities.
[Document 1] Declining nursing care certification rate in Kashiwa City [Image 2
Source: Kashiwa City Regional Comprehensive Support Division “About the business plan of the Regional Comprehensive Support Center in 2020”
https://www.city.kashiwa.lg.jp/documents/22820/siryou3.pdf
[Image 3
Source: Kashiwa City Regional Comprehensive Support Division “Reiwa 5 Kashiwa City Regional Comprehensive Support Center Business Plan” https://www.city.kashiwa.lg.jp/documents/36028/r5dai1kaishiryou3.pdf *From October 1, 2019 to October 1, 2020, the nursing care
certification rate decreased from 12.4% to 9.7%.
[Document 2] Kashiwanoha Smart City Action Plan
[Image 4
Source: Kashiwa-no-ha Smart City Consortium “Kashiwa-no-ha Smart City Action Plan March 2020”
https://www.kashiwanoha-smartcity.com/fdownload.php?ctr=download&d=1 *The Kashiwa-no-ha Smart City Action Plan also lists maintaining the health of residents of all generations into the future as an issue for the city.