Kanro Co., Ltd.
Support those who work hard with “Your Theme Song Maker” and “Omikuji” that allow you to create charm songs! Kanro “Pure Gummy Omamori Ume” released
~A charm-shaped package perfect for entrance exams and New Year’s holidays! 5 types of “benefits” to choose from ~
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Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Tetsuya Murata, hereinafter referred to as Kanro), which is well-known for its Kanro candy and Pure Gummy, will release “Pure Gummy Omamori Ume”, which allows you to enjoy the sweet and sour authentic plum flavor, on December 5, 2023. It will go on sale nationwide from Sunday (Tuesday). In conjunction with the release of the product, a new content called “Your Theme Song Maker” that allows you to create a charm song that is perfect for you will be available on a dedicated website from Monday, December 4, 2023.
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Special site URL: https://sweeten.kanro.jp/pure_omamoriume2023 《Omamori plum power up! In addition to the “plum blossom”, the rare type also features the auspicious “matchmaking” and “seahorse”. Pure gummy is one of our representative products, featuring a unique “sour powder” that brings out the fresh sweetness and sourness of the fruit with every bite, and a pleasant pulpy texture. It celebrated its 20th anniversary last year, and is loved by a wide range of
generations, becoming the No. 1 selling brand in the gummy market (Intage SRI Co., Ltd. Gummy Market brand ranking by cumulative sales from January to December 2022).
“Pure Gummy Omamori Plum” to be released this time has a sweet, sour, fruity, and rich plum flavor that spreads in your mouth every time you stuff your mouth, and you can enjoy the pleasant pulpy texture that is familiar to Pure Gummy. The gummy grains come in two auspicious colors, red and white, and are perfect for the upcoming season of entrance exams and the New Year. In addition to the standard “plum blossom” type of Omamori Plum, which is very popular on social media for its cuteness, there are also rare types that you can try your luck with, such as the “matchmaking” type and the 2024 zodiac sign. A “seahorse” type named after “Tatsu” will appear.
This product is perfect for not only those taking entrance exams and those preparing for a competition, but also as an everyday snack when you want to take a break and change your mood, or when you are hungry. The “Pure Gummy Omamori Plum” held in place of a charm gently pushes the back of those who are working hard.
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《Five packages where you can choose a blessing that expresses the texture of a charm bag! Comes with a message to support those who are working hard》
The package has been reborn with a cute Japanese pattern design that takes advantage of the texture of the fabric of the charm bag and has been carefully selected in terms of color and pattern. There are five designs: “Polka dot pattern that brings dreams to fruition,” “Rhombus pattern for good health,” “An arrow feather pattern to seize opportunities,” “Plover pattern to bring victory,” and “Qinghai wave pattern to fill you with happiness.” The upper right corner of the package says “Improve your luck.” Each type of blessing is described as “prayer for good health,” “prayer for entrance exams,” “prayer for victory,” and “prayer for the future.”
Additionally, there are five heart-warming messages hidden on the bottom that encourage those who are working hard, such as “Purey! Puree!”, “Stay warm”, and “Let’s have a wonderful spring”. Please choose the package design according to your wishes.
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“Your Theme Song Maker” where you can create your own theme song! Supporting examinees with cheering songs that will help them pass the exam》
This time, we have created our own “theme song” as a charm song for students taking entrance exams, with the hope that “To all the main characters who face difficulties in order to make their wishes come true, may Pure Gummies give you courage.” Introducing new content that you can create, “Your Theme Song Maker.” You can easily create “your theme song” by just answering a few questions. A grain of “Pure Gummy Omamori Ume” that makes wishes come true and your own cheering song will support “those who face difficulties in order to make their wishes come true.”
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■What is pure gummy?
“Pure Gummy” is a popular Kanro product that has been loved by people of all generations since its release in 2002. With “sour powder” that brings out the deliciousness of fruit and a unique “pulp texture”, the fruity sweet and sour taste spreads the more you bite into it, and the heart-shaped product will lift your heart a little so that your heart will clear up the moment you eat it. It’s gummy.
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Pure Gummy Brand Site https://kanro.jp/pages/pure/
Pure Gummy Official X (old Twitter) @kanro_pure https://twitter.com/kanro_pure Pure Gummy Official Instagram @kanro_pure_photo
https://www.instagram.com/kanro_pure_photo/
-Kanro development brand-
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https://www.kanro.co.jp/KanroPOCKeT https://kanro.jp/
Since our company’s founding in 1912, we have produced “Kanro Ame,” the company name, “Kenko Nodo Ame,” the first throat lozenge in the confectionery food industry, and “Kinno No Ame,” the No. 1 selling brand in the milk flavor candy market*1. We have grown by continuing to create products that are loved by consumers, such as “Milk” and “Pure Gummy,” the pioneer of gummy gummies for adults and the top-selling gummy brand*2. At our directly managed store “Hitotsubu Kanro”, we are promoting the appeal of candy based on the concept of “Hitotsubu that connects people from person to person.” Recently, with the aim of becoming a “purpose-driven company that contributes to a sustainable future for people and society,” as set out in our medium-term management plan 2024, we have been strengthening our efforts toward “human resources,” which we place at the core of our strategy. I am. In March 2023, our health management initiatives were evaluated and we were certified as a 2023 Health and Productivity Management Organization recommended by the Ministry of Economy, Trade and Industry. *1 Intage Co., Ltd. SRI Milk Flavor Candy Market April 2022 to March 2023 cumulative sales amount brand ranking *2 INTAGE SRI Co., Ltd. Gummy Market January to December 2022 cumulative sales amount brand ranking
■Purpose “Sweeten the Future ~My heart grows bigger and bigger.~” [Image 10
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