Dentsu Meitetsu Communications Co., Ltd.
Dentsu Meitetsu Communications regarding the formulation of
“Medium-term Management Plan 2024-2026”
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Dentsu Meitetsu Communications Co., Ltd. (Headquarters: Nakamura-ku, Nagoya, President and CEO: Hideo Arai; hereinafter abbreviated as DMC) has a three-year “Medium-term Management Plan 2024-2026” ending in fiscal year 2026 (year ending December 2026). We have formulated the following, and we would like to inform you as follows. As the world changes rapidly and the importance of solving social and regional issues increases, the “Medium-term Management Plan 2024-2026” introduces a new management philosophy of “Well-being for all” and a purpose of “Creativity.” We will create the future of our client companies and the region with our “power to get things done”. ” and established three-year “Priority Policies” to work towards achieving this goal. By moving forward with this plan, we will contribute to the realization of a more prosperous future for our client companies and regions, and happiness for all people. Additionally, in order to achieve these goals, we will undergo “organizational reorganization” as of January 1, 2024. 1. About the new “Management Philosophy and Purpose” DMC will introduce the following new “Management Philosophy” and new “Purpose” in fiscal 2024 in order to promote the “Mid-term Management Plan 2024-2026.” -New “Management Philosophy”-
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-New “Purpose”-
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2. Regarding priority policies in the “Mid-term Management Plan 2024-2026” DMC has set the following three priority policies in the “Medium-term Management Plan 2024-2026” in order to achieve further growth. 1. Improving the top line of “digital advertising” – Gaining a lead position in digital advertising in the Chubu region by expanding the share of digital advertising that continues to drive the advertising field 2. Expanding the field – “Consulting” and
“Technology” in the Chubu region Acquisition of capabilities in the “BX”, “CX”, and “DX” areas* such as “customer experience design” ・Response to business issues of Meitetsu Group companies ・DX promotion support for tourism, content, and local governments 3. Management foundation・Promote an organization/human
resources/evaluation/remuneration system that further strengthens “everyone’s active participation” ・Promote behavioral reform (improving business transparency and compliance awareness) ・Steady promotion of the sustainability plan set by the Dentsu Group (ESG/DEI, etc.) 3. Regarding “Organizational Reorganization”, DMC is aiming to quickly and flexibly respond to changes in the business environment, further evolve the value it provides, and improve corporate value, in order to realize the “Medium-term Management Plan 2024-2026.” As of January 1st, we will be reorganizing our organization from the current three bureaus and one office structure to four bureaus and one office structure. -Organizational structure (as of January 1, 2024)- [Image 3
The Sales Bureau aims to be a partner committed to the growth of client companies by providing a wide range of services beyond the traditional marcom area, and the bureau and department have been renamed the “Business Production Bureau” and “Business Production Department.” change. In addition, in order to respond quickly and flexibly to changes in the business environment and the
diversification of needs of client companies, we will divide the station into two, with a two-station system: Business Production Bureau 1 and Business Production Bureau 2. The Integrated Planning Bureau has changed its name to the “Business Creation Bureau,” and the division has changed its structure from the previous business classification to four areas of transformation*: “AX,” “BX,” “CX,” and “DX.” The structure will be changed to “Solution Creative
Department,” “CX Planning Department,” “Integrated Planning Department,” “Media Business Department 1,” and “Media Business Department 2.” *AX, BX, CX, DXAX (Advertising Transformation) areas: Advertising transformation areas that make advertising more
sophisticated and efficient. BX (Business Transformation) area: A business transformation area that realizes business transformation of client companies. CX (Customer Experience Transformation) area: A customer experience transformation area that designs and realizes optimal customer experiences. DX (Digital Transformation) area: A digital transformation area that realizes the transformation of marketing infrastructure. Above – Company profile of DMC – Company name: DENTSU MEITETSU COMMUNICATIONS INC. (English name: DENTSU MEITETSU COMMUNICATIONS INC.) Business content: Handling of various media Advertising, collection of information related to publicity and sales promotion, research analysis, effect measurement, other marketing Planning, planning and implementation of services, expositions, exhibitions, seminars, symposiums, sports events and other various events, performances, planning, development and operation of interactive media projects, regional development, urban development, and cultural, athletic and commercial facilities. Planning, design and construction location: Head office 4-8-18 Meieki, Nakamura-ku, Nagoya 450-0002 Tokyo Office, 10th floor, North Building, Nagoya Mitsui Building 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo 105-7001 * Today, 12/4 Relocated to the new office Gifu branch office 500-8828 9-16 Wakamiya-cho, Gifu City Tokai Building 3F Mie Branch Office 514-0009 700 Astzu 8F, Tsu City, Jingumae Office 〒456-0032 Nagoya City 3F, Meitetsu Jingumae Station East Exit Building, 18-1 Sanbonmatsucho, Ward [Inquiries regarding the release] Dentsu Meitetsu Communications Co., Ltd. Public Relations: Suzuki, Sakamoto, Kato TEL: 052-571-0550 (Reception hours: Weekdays 9:30-17: 45)