Ito Notebook Co., Ltd.
A move towards commercialization! The Intercollegiate S-Kare Winter Competition between university seminars will be held at Kinki University on December 9th to compete for new ideas for notebooks needed in the digital era. ~19 seminars from 17 schools across the country will give presentations aimed at commercialization~
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Ito Notebook Co., Ltd. (Headquarters: Nagoya City; President: Ryohito Ito; hereinafter referred to as Ito Notebook), which has been engaged in notebook manufacturing and OEM for 69 years, will be sending out the “Notebook necessary for the digital era” in 2023. ” (hereinafter referred to as this theme). At the Winter Conference on Saturday, December 9, 2023, 64 university students from 19 seminars from 17 universities will present product ideas and sales plans, including prototypes. The event will be held at Kinki University (Higashiosaka City, Osaka Prefecture). The announced projects will be judged by Ito Techo and the teacher in charge of S-boyfriend based on predetermined criteria, and the team with the highest overall score will be determined. Ito Notebook will commercialize and sell the idea of “a notebook necessary for the digital era” proposed by the first-place team. ■Winter Camp Overview Date and time: December 9, 2023 (Saturday) 10:30 (Registration starts), 11:00-14:10 (Presentation), Results will be announced from around 15:00 Venue: Kinki University Higashiosaka Campus Ito The notebook theme announcement venue is Classroom 21-312 Contents: Announcement of the concept and sales plan of the Ito notebook theme “A notebook necessary for the digital era” /
Commercialization plan decided Number of participants: 64 people from 19 seminars from 17 schools (tentative) S-Colle Ito Notebook Participating School Overview:
https://s-colle.ws.hosei.ac.jp/theme/デジタル
https://s-colle.ws.hosei.ac.jp/?fbclid=IwAR2BZXfH95bRcPe5wme42UUPCaa4sJfp19p84-gRHSVx0e27x_srnaJYeeU *Ito In addition to the notebook, concept presentations will be held on eight companies’ themes.
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 ◎Aichi Gakuin University Yui seminar ・Roostat ・Usakame notebook ・Writing out processes and managing tasks I changed the idea many times before I decided on the one I would present at the winter event. Since the target audience was not in our own age group, there were many things that we would not know until we actually asked them, such as what kind of issues they were facing. Still, we wanted to make something better, so even though we didn't have much time, all the members held meetings and made improvements. Thanks to the cooperation of new graduates in their second year and people from various companies, it turned out to be a great project! I want to get the best results in winter camp!
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Aichi Gakuin University Yui Seminar Roostat
◎Wakayama University Yanagi Seminar, High Five, Study Abroad Diary, Use as a talisman when studying abroad! After studying abroad, your valuable experience will become a treasure that will last a
lifetime!・After the fall camp, High Five continued to work hard every day. No matter what I’m doing, my head is full of S-boyfriends…I’ve spent my days like that. Confirmatory research and sales activities involved many hardships. However, I was able to convey the charm of study abroad diary to many people! We would like to commercialize our even more powerful products and bring happiness to many people! ! Through S-Kare, we would like to express our gratitude to Ito Techo, seminar mates, seniors, teachers, friends, family, Wakayama University officials, and companies that supported our sales channels and promotions, all of whom supported our activities. I will not forget to thank everyone and will do my best until the end! We have only one goal! S-boyfriend overall winner!
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Otaru University of Commerce Nagamura Seminar Fish Club
◎Mejiro University Nagasaki Seminar/Team name: “Sion”・BINGO de Techo・Small “Done!” Nurturing through “Visualization”・What we have struggled with in our activities so far, just like the theme, is this In the age of digitalization, few people use analog notebooks, and it was difficult to think of a notebook that would appeal to them. Even though the idea was solidified, I still had to think about whether it would be possible to realize it and whether it would be used continuously. However, as we proposed ideas, we talked with seminar students, seminar seniors, housewives who had actually used the product, and cram school instructors, and we were able to point out points that we had not noticed before. I was able to get to this point thanks to you. I am also very grateful that I was able to create this product with the support of so many people. In the winter campaign, we will be even more powerful than the autumn campaign and show off the goodness of this notebook! !
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Mejiro University Nagasaki Seminar
◎Wakayama University Kaede Sano Seminar/Memorym/Club log/A notebook that is like a partner to support the manager who supports the team/I was stumbling over thinking of a specific layout plan for the “Notebook for Managing Emotions” that was announced at the Autumn Conference. I had a hard time. I was very anxious because I had to review the concept and target while I was running out of time, but since I had done enough research in the past, I was able to complete the new product development while working together as a team. When deciding on the concept and target, we conducted thorough research on competitive products and the market, and were able to find a hole in the market. Thanks to the active cooperation and opinions of the managers around me, I was able to create a notebook created by current managers for managers. We will do our best to present the results on the day in order to realize the wishes of those who cooperated with us!
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Wakayama University Sano Kaede Seminar Memorium
◎Kwansei Gakuin University Junya Ishibuchi Seminar / Kasumaki / Tsuzurogu ~ Communication notebook to write and connect ~ / “Don’t overlook even the smallest changes” Notebook for parents and children to write, know, and connect ・[Things I struggled with] Consumers I had to keep coming up with more original ideas to approach latent needs. Even when an idea struck me, I would worry about whether this idea would actually solve the problems faced by parents and children, and if I was supporting them, and I would go through the cycle of thinking again to create something from 0 to 1. . That’s why I think our notebook “Tsuzurogu” is unlike anything you’ve ever seen before, but it somehow feels familiar to you! [Good thing] I learned the importance of listening to the market. This was the first time we distributed a prototype and received feedback from many people. Through this process, we learned the reality that what we think is good doesn’t hit our target audience at all, and on the other hand, we can discover advantages that we were unaware of. I learned the importance of I am grateful for this opportunity and will run to the end to win the winter competition!
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Kwansei Gakuin University Junya Ishibuchi Seminar Kasumaki
◎Nagoya City University Nao Yamamoto Seminar / Schedule Samurai / PATCHWORK DIARY / Spinning today’s “pieces” / Difficulties I had decided on the functionality and fun of the product early on, but since I could think of many ways to use it, I narrowed down my target. The problem was that we were confused about the concept and target selection for a long time. The good thing was that we were able to work together as a team to create an original diary. Although there were many difficult tasks such as exchanging opinions and ideas, I gained a sense of accomplishment that I would never have felt on my own.
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Nagoya City University Nao Yamamoto Seminar Schedule Samurai ◎Meikai University Kotani Seminar – Kirakira Team – Travel
commemorative book – A diary that also has the function of recording short-term itineraries and making travel plans – Difficulties: Our group has many customers who use the product. I ended up modifying the target several times. Next, I thought too much about the design of the notebook. Good points: The seminar teacher was very enthusiastic in helping me and gave me valuable opinions, and thanks to her I was able to complete the contents and sample.
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Meikai University Kotani Seminar Glitter Team
■About S-Kare S-Kare is an intercollegiate competition between university seminars that aims to actually commercialize products. It was established in 2006 and is celebrating its 17th anniversary. Last year, 531 third-year students from 36 seminars from 31 universities participated in S-Kare 2022. S-Kare’s goal is to develop future marketers. Although they are from different universities, like-minded young colleagues work together and learn from each other through friendly competition as they gain hands-on experience in the product planning process and its management. The project will be proposed online and announced in front of everyone. Furthermore, we ask questions in the actual market. Here are some features that are unique to S-boyfriends. S-Kare is the only place in the world where students have the opportunity to learn practical marketing, such as developing product plans while interacting with actual users. Also, there is no other place where you can compete in real time while watching the results of rival teams while you are in the midst of planning. For the participating students, we believe this is a great opportunity and place to learn about marketing practices. ▼S-Colle official website https://s-colle.ws.hosei.ac.jp/
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