Swell Co., Ltd.
Condolences platform itowa has been selected as one of Nikkei Crosstrend’s “100 companies creating the market of the future [2024 edition]”
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Swell Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Mitsuru Sakamoto), which provides the free digital platform “itowa” (https://itowa71.com/
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Nikkei cross trend:
https://xtrend.nikkei.com/atcl/contents/18/00923/00001/?i_cid=nbpnxr_parent *Only paid members can view the full text of the article.
What is itowa, a condolence platform that allows you to send condolence telegrams and condolences online?
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“itowa” is an acronym for “Always mourn, never forget.” It is our hope that everyone will not shy away from this message of condolence. itowa is a platform that gives form to condolences.
In addition to posting funeral information on the obituary page created by Itowa, you can also arrange condolence telegrams, condolences, offerings, and flowers online. Even if you are unable to attend the funeral due to distance or old age, you can now mourn online. Additionally, for chief mourners and funeral homes, the burden associated with funerals, such as managing attendee lists and arranging return gifts, can be reduced, and funeral homes can expect an increase in the number of attendees through the platform. [Image 3
What is “100 companies creating the market of the future [2024 edition]”? The “100 Companies Creating the Future Market [2024 Edition]” is independently announced every year by Nikkei Cross Trend, a media operated by Nikkei BP. This year, now that we have emerged from the coronavirus pandemic, the theme is which companies will brighten up Japan in 2024, and we are focusing on startups that have emerged from the coronavirus pandemic, accelerated DX (digital transformation), and brought about further transformation. Masu. Through interviews with major venture capital firms, the company examines companies that are breaking away from old values and opening up a new era. We have selected 100 companies in categories such as “tech” and
“SDGs/ESG.”
In the Nikkei Cross Trend released on December 6th, our company “itowa” will be introduced in detail in the special feature “Funeral Industry DX Venture (tentative title) that allows you to mourn online even if you can’t attend the funeral.” Representative Sakamoto gave an interview and talked about itowa’s services and future prospects, so please take a look.
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“itowa” revives the memory of a funeral with 200 attendees Japan is a super-aging society ahead of the rest of the world, with 28.8% of the total population being over 65 years old. In the future, as funerals become more familiar in Japan, the sales scale of the funeral industry is shrinking due to the trend of family funerals. In order to prevent our connections with people from fading, and with the desire to create more connections with people, we launched itowa, a service that allows many people to express their condolences in the funeral industry, which is shrinking in size. I did.
Encourage more people to express their condolences through web condolences, condolence telegrams, flowers, and offerings.
The LINE link function makes it easier to notify more people of your death. At the same time, the number of people who know about the death but are unable to attend due to their own circumstances is expected to increase. Therefore, by introducing itowa, those who are unable to attend will be able to convey their condolences through web
condolences, condolence telegrams, flowers, offerings, etc. By allowing itowa to accommodate those who are unable to attend, even if the number of attendees at the venue decreases, the number of people attending the funeral can be expected to increase as a result. ■Swell designs milestones in life and creates waves in culture Swell, which connects people through digital platforms, operates “itowa”, which creates an era where everyone can mourn, and “Hanatech”, a service that provides flowers to loved ones. We use technology to create a new market in the industry by providing a place where you can send congratulations and condolences on the milestones of your loved ones.
■Swell Co., Ltd.
Established April 1, 2020
Address Global Gate 11F, 4-60-12 Hiraike-cho, Nakamura-ku, Nagoya, Aichi Prefecture
Representative Representative Director Mitsuru Sakamoto