Cosmos Hotel Management Co., Ltd.
[Inbound tourism trends in 2023] “MIMARU” guest report
~ “MIMARU” January-October 2023 RevPAR increased by 1.4 times compared to 2019 ~ ……
Cosmos Hotel Management Co., Ltd., which operates the apartment hotel “MIMARU” where you can enjoy staying together with your family and friends in spacious guest rooms equipped with kitchens, operates 28 facilities in urban areas in Tokyo, Osaka, and Kyoto, and has 32 Our staff from all over the world welcomes guests from all over the world. We have compiled a report on the trends for inbound visitors to Japan in 2023.
In March 2023, the Japan Tourism Agency announced a new “Basic Plan for the Promotion of Tourism-Oriented Nation” in order to revive the tourism-oriented nation after the coronavirus, and included the “Sustainable Tourism Region Development Strategy,” “Inbound Recovery Strategy,” and “Domestic Exchange Expansion Strategy.” We have set out three strategies. We will look back at the latest data from 2023 and compare it with the target value until 2025 and MIMARU.
●“Tourism Nation Promotion Basic Plan” inbound tourism recovery goals (partial) and their progress
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●In October, the total number of foreign overnight stays was 11.8 million, and the number of foreign visitors to Japan was 2.51 million, both exceeding 2019.
The cumulative number of foreign visitors to Japan from January to October was 19.89 million, and will recover to 20 million by the end of 2023.
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At MIMARU, since the relaxation of entry restrictions was announced in September 2022, reservations from overseas guests have soared four to five times, and now 90% of guests are overseas guests, with some hotels exceeding pre-coronavirus occupancy rates. increasing. 90% of the guests at MIMARU are foreigners. Approximately 1 in 65 foreign visitors to Japan (1.5%) stayed at MIMARU.In Australia, in particular, approximately 1 in 16 (6.1%) stayed at MIMARU.
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● Foreigners account for approximately 20% of the total number of overnight stays in Japan. In urban areas, the ratio increases to 30-40%.
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At MIMARU, the nationality ratio of guests is roughly the same as before the coronavirus, but the overseas ratio in the Kyoto area has decreased slightly. Osaka has 70% of visitors from Asia, with many repeat visitors to Japan. *MIMARU Osaka was not yet open before the coronavirus ● For the July-September period of 2023, travel
consumption by foreign visitors to Japan (first preliminary report) was 1,390.4 billion yen, an increase of 17.7% compared to the same period in 2019, in cumulative total from January to September. 3.6 trillion yen, on track to reach the government’s annual target of 5 trillion yen. Travel expenditure per person in the July-September period was 210,000 yen, an increase of 29.4% compared to the same period in 2019, and was also 210,000 yen in the January-September period, exceeding the government target of 200,000 yen.
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A MIMARU staff member said, “Theme parks and famous tourist spots remain popular among guests, but guests who travel from Tokyo to Mt. “The number of guests requesting unique experiences has increased.” “With the weak yen, I’ve started to hear that Japan is cheap.” “I’ve been purchasing a lot of beauty/cosmetics, sweets, brand-name products, etc., and the amount of electrical appliances I’ve purchased has increased.” I have the impression that the number has
decreased.” Usage status of MIMARU MIMARU, where 90% of guests are from overseas, has continued to be in a difficult situation due to the coronavirus pandemic, but since the relaxation of entry restrictions in September 2022, the number of overseas guests has increased rapidly. The yen is also weakening, and the price per room is rising. RevPAR (revenue per available room), which measures revenue
performance, rose 1.4 times compared to 2019.
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The demographics of guests have generally returned to the
pre-coronavirus situation, and the nationalities of the number of guests from January to October 2023 were 10% from Japan, 50% from other Asian countries, and 40% from other countries. In addition, 70% are families, 20% are groups, and 10% are others, and the average length of stay is approximately 3.4 days, which is in line with the expected target of medium- to long-term stays for families and groups. [Image 8
●The UNWTO (United Nations World Tourism Organization)’s “World Tourism Index” shows that the number of international tourist arrivals from January to July 2023 was 700 million, an increase of 43% compared to the same period in 2022. It has steadily recovered to 84% of its pre-coronavirus level (down 16% compared to 2019).
The outlook for September-December 2023 points to a sustained recovery, albeit at a slower pace, after the peak tourist season in June-August, according to UNWTO’s UNWTO Confidence Index. . In particular, these results will be driven by continued pent-up demand and expansion of air routes in the Asia-Pacific region, where recovery is still slow.
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About Cosmos Hotel Management
(Headquarters: Minato-ku, Tokyo, President: Hideki Fujioka) Cosmos Hotel Management operates an apartment hotel called “MIMARU” where everyone can enjoy staying together. This is not just a hotel for sleeping, but a spacious guest room of approximately 40 square meters, equipped with a kitchen, living and dining space, where you can gather with your family and friends, relax together, and spend time as if you were living there. Masu. Your trip will be supported by multilingual staff members from all over the world who love Japan. Like a reliable “friend on the road,” we create memorable trips by listening to each person’s hopes and feelings.
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https://mimaruhotels.com/Sustainability page: